The Metropolitan Museum of Art and Verizon launch interactive virtual art experience
12 Gennaio 2021 - 03:00PM
The Metropolitan Museum of Art and Verizon today launched The Met
Unframed, an immersive virtual art and gaming experience, with
enhancements powered by Verizon 5G Ultra Wideband, that features
more than a dozen one-of-a-kind digitally rendered galleries and
nearly 50 works of art from across The Met's vast collection. At a
time when access to one of the world’s greatest art collections is
limited, The Met Unframed brings a creatively reimagined Met
experience to people wherever they are. TheMetUnframed.com invites
online visitors to explore digital galleries and play games that
unlock augmented reality (AR) versions of the art on view that can
then be displayed virtually at home. The Met Unframed is accessible
from any 4G or 5G smart device, and is available for free for a
limited five-week run.Within the experience, four of the AR works
of art are enhanced with activations accessible to users on Verizon
5G Ultra Wideband. These users can watch the objects come alive in
AR by utilizing high-speed responsiveness and ultra low lag. Max
Hollein, Director of The Metropolitan Museum of Art commented, “Our
mission since The Met’s founding 150 years ago has been to connect
people to art and ideas, and to one another — something we’ve found
to be more powerful than ever over these last months of isolation
and uncertainty. The Met Unframed brings the Museum to
audiences wherever they are in an innovative viewing experience, in
which users can virtually visit iconic spaces and engage with The
Met’s masterpieces, learn more about the works in a playful
way and through AR, and enjoy bringing the art into
one’s own surroundings. The Met Unframed expands the ways
in which we can understand, experience, and appreciate
art.”Andrew McKechnie, Chief Creative Officer, Verizon added, “The
Met Unframed enhances digital inclusivity for an audience that may
have never experienced art in such a personal way. We’re utilizing
the power of technology and enhancements enabled by Verizon 5G, to
provide extensive access, in-depth education, and opportunities for
interactivity and sharing, for beloved works of art from one of the
world’s most renowned museums.” The custom-designed digital
galleries were rendered exclusively for The Met Unframed and evoke
or nearly replicate spaces from across the Museum. The virtual
layout creatively arranges a sampling of galleries that display art
from across millennia and from around the world, allowing the
Museum—and the collection—to be experienced like never before.
Visitors to The Met Unframed are first welcomed into an intricately
detailed rendering of the Museum’s iconic Great Hall, where Kent
Monkman’s monumental diptych mistikôsiwak: Wooden Boat People
(2019) hangs, and from there banners offer broad thematic
concepts—Power, Home, Nature, and Journey—that visitors can take up
while exploring the galleries. Highlights from The Met's collection
include works by the contemporary artists El Anatsui, Mark
Bradford, Ibrahim El-Salahi, Sam Gilliam, and Carmen Herrera; all
of The Met’s five paintings by American modernist Jacob Lawrence;
and massive works like the Egyptian Wing's magnificent Temple of
Dendur (completed by 10 B.C.) in the Egyptian wing and a stunning
14th century Chinese mural depicting the Buddha of Medicine.
Visitor favorites also abound, like The Unicorn Rests in a Garden
(1495-1505) from The Met Cloisters’ Unicorn Tapestries; Jackson
Pollock's Autumn Rhythm (Number 30) (1950), Vincent Van Gogh’s
Wheatfield with Cypresses (1889), Emanuel Leutze’s Washington
Crossing the Delaware (1851), and Rembrandt van Rijn’s Self
Portrait (1660); along with important works like Lee Krasner's
Rising Green (1972), Standing Bear’s The Battle of Little Bighorn
(ca. 1920), and Margareta Haverman’s Vase of Flowers (1716).The Met
Unframed was designed in partnership with multidisciplinary
production company Unit9, and developed using the latest in
web AR and emerging mobile technology combined with The Met's rich
digital, educational, and curatorial teams providing rich content
and expertise. The high-fidelity gallery and art renderings in this
experience were modeled by 3D artists based on the Met’s extensive
collection of images — many within its Open Access program —
created by the Museum’s staff photographers and post-production
team. Games in the experience—such as trivia questions,
riddles, and a “Zoom and Spot” challenge—encourage close
observation of the works of art and accompanying descriptions and
content, while a game called “Analysis” uses The Met's infrared and
XRF conservation documentation scans of paintings to give users a
glimpse of underdrawings and other hidden details of well-known Met
paintings that would go unseen in an in-person visit to the Museum.
About The MetThe Metropolitan
Museum of Art was founded in 1870 by a group of American
citizens—businessmen and financiers as well as leading artists and
thinkers of the day—who wanted to create a museum to bring art and
art education to the American people. Today, The Met displays tens
of thousands of objects covering 5,000 years of art from around the
world for everyone to experience and enjoy. The Museum lives in two
iconic sites in New York City—The Met Fifth
Avenueand The Met Cloisters.
Millions of people also take part in The Met experience online.
Since its founding, The Met has always aspired to be more than a
treasury of rare and beautiful objects. Every day, art comes alive
in the Museum's galleries and through its exhibitions and events,
revealing both new ideas and unexpected connections across time and
across cultures. metmuseum.org
About VerizonVerizon Communications Inc. (NYSE,
Nasdaq: VZ) was formed on June 30, 2000 and is celebrating its 20th
year as one of the world’s leading providers of technology,
communications, information and entertainment products and
services. Headquartered in New York City and with a presence around
the world, Verizon generated revenues of $131.9 billion in 2019.
The company offers data, video and voice services and solutions on
its award-winning networks and platforms, delivering on customers’
demand for mobility, reliable network connectivity, security and
control.
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Verizon Contact: Katie Magnotta
katie.magnotta@verizon.comThe Met
Contact: Miki
SpinazziMicol.Spinazzi@metmuseum.org
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