Coca-Cola Becomes First Global Implementation
Partner for The Ocean Cleanup’s River Project
Partnership Teams Coca-Cola’s Global Network
with The Ocean Cleanup’s Technology Supporting Solutions for 15
Rivers Around the World, Preventing Plastic Waste from Entering the
Oceans
The Coca-Cola Company and The Ocean Cleanup today announced that
Coca-Cola will become a Global Implementation Partner for The Ocean
Cleanup’s river project. The unique partnership brings the
international company and technological non-profit together behind
a clear objective: to stem the tide of plastic pollution entering
the world’s oceans, by first intercepting waste in rivers.
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Partnering Coca-Cola’s scale and global network with The Ocean
Cleanup’s technology and data solutions, the initiative will help
to expedite the deployment of cleanup systems across fifteen rivers
around the world over the next 18 months, including the
introduction and implementation of The Ocean Cleanup’s
semi-autonomous solar-powered Interceptor™ river cleanup solutions.
It also aims to engage and mobilize both industry and individuals
around the world to address plastic pollution, eliminating plastic
waste entering the world’s oceans and supporting ecosystems,
species and water resources.
“The Ocean Cleanup’s mission is to rid the oceans of plastic,”
said Boyan Slat, Founder and CEO, The Ocean Cleanup. “With 1000
rivers emitting nearly 80% of river-carried plastic into oceans,
this massive problem grows by the day, which is why we are always
looking to accelerate our progress. Among the waste we collect with
our cleanup systems, we find many plastic bottles, including
Coca-Cola packaging, so I applaud them for being the first in the
industry to join our mission, as part of their wider actions to
make a positive impact on worldwide plastic pollution. Our clear
intent is to take our learnings from this partnership, which has
the potential to evolve in the future, and continue to scale
rapidly. That’s why I believe this is good news for our
oceans.”
The Interceptor Solution
The Interceptor was unveiled in 2019 and is the first scalable
solution to prevent plastic from entering the world’s oceans from
rivers. It is 100% solar-powered, extracts trash autonomously, and
is capable of operating in the majority of the world’s most
polluting rivers.
Through the partnership, The Ocean Cleanup together with
Coca-Cola, will tackle fifteen rivers by the end of 2022, with the
two organizations working collaboratively towards their shared goal
of eliminating waste. Two Interceptors included in this partnership
have already been installed by The Ocean Cleanup in Santo Domingo,
the Dominican Republic and Can Tho, Vietnam. For these rivers, the
partnership will help provide support in the development of waste
management solutions for collected trash and the organizations plan
to extend the footprint of the project across thirteen additional
rivers.
The Ocean Cleanup brings demonstrated know-how, with the
experience and proven expertise in plastic-collecting technologies,
their deployment, the issue and science of plastic pollution, the
data from their deployments and how to address it. Coca-Cola will
support The Ocean Cleanup through its global network, which
includes operations in more than 200 countries and territories. It
will provide support on the ground for the local community
engagement needed to deploy new Interceptors, as well as in the
subsequent processing of the collected plastic via waste management
expertise in support of a circular economy. The Ocean Cleanup and
Coca-Cola will work together to secure the new partners and
investment needed to continue to scale the enterprise through the
roll-out of additional Interceptor solutions, as well as to secure
licensing support and deploy River Monitoring System (RMS) cameras
to conduct further analysis of river pollution.
A World Without Waste
“As a global business, we are working to ensure that all of the
material we use in our packaging is collected and recycled, so that
none of it ends up as waste,” said James Quincey, Chairman and CEO,
The Coca-Cola Company. “We support The Ocean Cleanup teams and
technologies that are working to protect ocean ecosystems in the
journey to safeguard our waterways.”
The Coca-Cola Company is taking holistic actions to tackle the
issue of plastic waste through its vision for a World Without
Waste. There are three fundamental global goals: (1) make 100% of
our packaging recyclable globally by 2025—and use at least 50%
recycled material in packaging by 2030; (2) collect and recycle a
bottle or can for each one sold by 2030; and (3) work together to
support a healthy, debris-free environment. Going further and
faster where possible, Coca-Cola is also investing in new
technologies, packaging materials and package-less innovations,
including new enhanced recycling, ultra-light-weighting
technologies and plant-based technologies, as well as dispensed
solutions. It recently set a goal that by 2025, depending on
business growth, it would use approximately 20% less virgin plastic
derived from fossil fuels worldwide than it does today.
Tackling plastic waste requires action and thinking from the
best and the brightest, including civil society, industry peers,
and the public sector. Accordingly, The Coca-Cola Company has
helped to establish or has joined global partnerships that will
help to realize the vision for a World Without Waste. The
collective goal is to encourage more people to recycle and reuse
and more organizations to invest in the circular economy, in which
products and materials at the end of their useful life retain their
value and are returned to the manufacturing process as part of a
closed loop in which little, if anything, is wasted.
Brian Smith, President and Chief Operating Officer, The
Coca-Cola Company, said: “The Ocean Cleanup has a clear vision and
proven technologies to support its goal to rid the world’s oceans
of plastic. At Coca-Cola, we have teams on the ground who will
support the deployment of new Interceptors in rivers around the
world, as well as the processing and recycling of the waste
collected. Working together, we believe we can have real impact.
That’s exciting: it’s something we know our employees in every
corner of the world will get behind, by helping to support the
local implementation work and as ambassadors for the wider
mission.”
About The Ocean Cleanup
The Ocean Cleanup develops advanced technologies to rid the
world’s oceans of plastic. They aim to achieve this goal by taking
a two-pronged approach: stemming the inflow via rivers and cleaning
up what has already accumulated in the ocean. For the latter, The
Ocean Cleanup is developing large scale systems to efficiently
concentrate the plastic for periodic removal. This plastic will
then be used to create durable products and fund continued cleanup,
making cleanup itself circular. In 2019, the organization launched
the other half of their solution, the Interceptor™, to extract
plastic in rivers before reaching the ocean. Founded in 2013 by
Boyan Slat, The Ocean Cleanup now employs approximately 95
engineers and researchers. The foundation is headquartered in
Rotterdam, the Netherlands. For more information, visit:
theoceancleanup.com and follow @theoceancleanup on social
media.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference.
Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other
sparkling soft drinks. Our hydration, sports, coffee and tea brands
include Dasani, smartwater, vitaminwater, Topo Chico, Powerade,
Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition,
juice, dairy and plant-based beverage brands include Minute Maid,
Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly
transforming our portfolio, from reducing sugar in our drinks to
bringing innovative new products to market. We seek to positively
impact people’s lives, communities and the planet through water
replenishment, packaging recycling, sustainable sourcing practices
and carbon emissions reductions across our value chain. Together
with our bottling partners, we employ more than 700,000 people,
helping bring economic opportunity to local communities worldwide.
Learn more at www.coca-colacompany.com and follow us on Twitter,
Instagram, Facebook and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20210602005556/en/
Press Contacts for The Coca-Cola Company: Media – U.S.:
Alison Glenn, aglenn@coca-cola.com Media – Europe: Joanna Richards,
joarichards@coca-cola.com
Press Contacts for The Ocean Cleanup: CFF Communications
– Amsterdam: Niels Broekhof, press@theoceancleanup.com U.S. Media
Representative – San Francisco: Alan Dunton,
adunton@shiftcomm.com
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