CHARLOTTE, N.C., Jan. 11, 2021 /PRNewswire/ -- Truist
recently announced it will be an Official Retail Bank of The
National Football League (NFL). As part of Truist's and the
League's longstanding partnership with Visa, Truist will obtain
marketing and retail bank rights, as well as opportunities for
activations with the NFL at League events and fan experiences. This
sponsorship will deliver on the shared purpose of all partners to
drive positive change and inspire better lives and communities for
clients, customers and fans across the country.
To kick off this relationship, Truist will launch a new ad
campaign ahead of Super Wild Card Weekend on Jan. 9. Produced by acclaimed director
Peter Berg, the commercial explores
the concept of "unlocking potential" both on and off the field. The
spot—which will air across several platforms including on FOX and
within programs on the NFL Network—includes several scenes
showcasing how people around the country are unlocking different
areas of potential in their daily lives, whether it's playing
football in the NFL or working to better their community.
"We look forward to working closely with Truist and Visa to
unlock the potential of our players, fans and NFL communities both
on and off the field," said Tracie
Rodburg, NFL SVP, Sponsorship Management. "We are thrilled
to kickoff Super Wild Card Weekend with Truist launching creative
as an Official Retail Bank of the NFL."
This partnership also builds on Truist's existing relationships
with NFL teams in key markets to support communities with financial
education and economic empowerment.
"It's more important than ever to stand for better and
strengthen our communities, which starts with working alongside
well-known and respected brands that are truly making a
difference," said Truist Chief Marketing Officer Vinoo Vijay. "Our partnership with the NFL
enables us to live out our brand purpose in meaningful ways. In
collaboration with Visa, the NFL and its teams, and our local
partners, we'll focus on empowering our communities with financial
knowledge and wellbeing and work to make a lasting impact over the
course of this relationship."
Sports fans will see Truist branding in NFL programming starting
today, as well as additional announcements on how Truist and the
NFL are partnering to unlock potential during its partnership in
the coming months.
Truist Financial Corporation is a
purpose-driven financial services company committed to inspire and
build better lives and communities. With 275 years of combined
BB&T and SunTrust history, Truist has leading market share in
many high-growth markets in the country. The company offers a wide
range of services including retail, small business and commercial
banking; asset management; capital markets; commercial real estate;
corporate and institutional banking; insurance; mortgage; payments;
specialized lending; and wealth management. Headquartered
in Charlotte, North Carolina,
Truist is the sixth-largest commercial bank in the U.S. with total
assets of $499 billion as of September 30, 2020.
Truist Bank, Member FDIC. Learn more at Truist.com.
SOURCE Truist Financial Corporation