Paris, Amsterdam, June 15, 2021
Press Release
URW appoints Caroline Puechoultres as Chief
Customer Officer
Experienced strategic marketing executive joins
Group Management Board with focus on customer-centricity, brand and
retailer partnerships, digital innovation and emerging growth
opportunities
Unibail-Rodamco-Westfield (URW) today announces
the appointment of Caroline Puechoultres as Chief Customer Officer
(CCO) effective July 15, as part of its wider strategy to capture
future growth opportunities in a rapidly changing retail
environment as a more customer-focused organisation.
Caroline will be responsible for growing and
enhancing URW’s business and consumer offering by strengthening the
company’s commercial partnerships with brands and retailers,
further leveraging data analytics, developing media revenues and
expanding omnichannel services including click & collect and
curbside delivery, while also driving innovation and strengthening
marketing and branding.
Caroline’s experience spans retail, hospitality,
media and digital, bringing valuable new skills to URW as it
evolves to capture growth opportunities. Most recently, Caroline
was the sales and strategy director for Carrefour Market, as well
as a member of the company’s senior management committee in France.
She has extensive experience managing international projects and
teams, gained from the diverse roles held including at Procter
& Gamble, Intermarché, Tiscali, and Club Med – where notably
she managed the Club Med Asia Pacific business unit as CEO based in
Singapore.
Commenting on the appointment, Jean-Marie
Tritant, Chief Executive Officer of URW, said: “It is critical
for URW to better understand evolving consumer preferences, digital
opportunities and to leverage the audience at our assets so we can
drive growth as well as capitalise on the ongoing disruption of the
retail industry. Caroline’s expertise will help us accelerate the
customer-centric transformation already underway at URW, and ensure
we continue to create quality experiences, meet and exceed customer
expectations, and strengthen the Westfield brand.”
Caroline’s appointment to the Management Board
also continues the evolution of URW’s governance announced in
January, built on a simplified corporate centre and a decentralised
structure under empowered regional Chief Operating Officers. Michel
Dessolain, who served as interim CCO, will take on a new role
reporting to the CEO and continue to serve as a permanent guest on
the Management Board.
For further information, please
contact:
Investor RelationsSamuel WarwoodMaarten
Otte+33 1 76 77 58 02Maarten.Otte@urw.com
Media RelationsNathalie Feld – Image 7
+33 6 30 47 18 37 nfeld@image7.fr
Cornelia Schnepf – FinElk +44 7387 108 998
Cornelia.Schnepf@finelk.eu
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the premier global
developer and operator of Flagship Destinations, with a portfolio
valued at €56.3 Bn as at December 31, 2020, of which 85% in retail,
8% in offices, 5% in convention & exhibition venues and 2% in
services. Currently, the Group owns and operates 87 shopping
centres, including 53 Flagships in the most dynamic cities in
Europe and the United States. Present on two continents and in 12
countries, Unibail-Rodamco-Westfield provides a unique platform for
retailers and brand events and offers an exceptional and constantly
renewed experience for customers. With the support of its
3,100 professionals and an unparalleled track-record and know-how,
Unibail-Rodamco-Westfield is ideally positioned to generate
superior value and develop world-class
projects.Unibail-Rodamco-Westfield distinguishes itself by its
Better Places 2030 agenda, that sets its ambition to create better
places that respect the highest environmental standards and
contribute to better cities.Unibail-Rodamco-Westfield stapled
shares are listed on Euronext Amsterdam and Euronext Paris
(Euronext ticker: URW), with a secondary listing in Australia
through Chess Depositary Interests. The Group benefits from an BBB+
rating from Standard & Poor’s and from a Baa2 rating from
Moody’s.
For more information, please visit
www.urw.comVisit our Media Library at
https://mediacentre.urw.comFollow the Group updates on Twitter
@urw_group, Linkedin @Unibail-Rodamco-Westfield and Instagram
@urw_group
Biography - Caroline PuechoultresCaroline
Puechoultres is a dynamic strategic marketing executive who has led
global transformation and business development initiatives
throughout her career in digital, hospitality and retail. Most
recently Caroline was a member of the Senior Management Committee
in France at Carrefour, serving as the Executive Director of Sales
and Strategy for Carrefour Market, where she led a team of over 150
employees in sales, ecommerce, marketing, pricing, concept and
customer service and oversaw the transformation of the business on
a sales and marketing level.
Earlier in her career, after graduating from HEC
in 1991 with a major in Marketing, Caroline joined Procter &
Gamble where she held various marketing roles, then complemented
this with experience in communication and advertising working in
the French media industry. Following this, she extended her
expertise in digital, working as a Marketing and Communication
Director for Tiscali in what was then a more entrepreneurial
environment.
As she progressed in her career, Caroline joined
Club Med as a member of the Executive Committee, where she held
roles in Strategy and Marketing, as well as operational
responsibilities as CEO for Asia and Pacific, based in Singapore.
From 2013 to 2015, she developed further a relevant experience in
digital, first as a Managing Director in charge of Strategy and
Marketing for Karavel-Promovacances, then as an entrepreneur
launching her own start-up.
Most immediately, prior to Carrefour, she was on
the Executive Committee of a major French Retailer, Intermarché ;
and performed a complete overhaul of their Marketing and Commercial
positioning.
URW Management BoardFollowing the
announcement, the URW Management Board is made up of the following
members:
- Jean-Marie Tritant, Chief Executive Officer and Chairman of the
Management Board
- Fabrice Mouchel, Chief Financial Officer (CFO)
- Olivier Bossard, Chief Investment Officer (CIO)
- Astrid Panosyan, Chief Resources Officer (CRO)
- Caroline Puechoultres, Chief Customer Officer (CCO)
- Michel Dessolain, Special Advisor to the CEO (Permanent
Guest)
- URW appoints Caroline Puechoultres as Chief Customer
Officer