Today, Verizon Chairman and Chief Executive Officer Hans Vestberg
took to the virtual Consumer Electronics Show (CES) stage to
deliver the 2021 kick-off keynote address. This marked his second
appearance on the CES keynote stage in two years. In 2019, Vestberg
promised that Verizon’s 5G would usher in the “Fourth Industrial
Revolution.” And today, he brought the impact 5G is having to life
through compelling present-day 5G use cases across sports,
education, connected communities and live music.
“Our world has experienced significant change since we last took
the keynote stage at CES in 2019. There’s been an extreme
acceleration in the digital revolution, and at the heart of that
transformation is 5G technology. The future of work, learning,
telehealth, retail and streaming are very much our current
realities. And we are just getting started. 5G isn’t just another
tech innovation, it’s the platform that makes other innovations
possible.” -- Hans Vestberg, Chairman and CEO, Verizon.
During the presentation, Verizon made announcements with several
partners including the NFL, UPS, Live Nation Clubs and Theaters,
The Met and the Smithsonian. Details on these announcements can be
found below.
Featured partners and
announcements:
Changing the GamePartner:
NFLGuests: Roger Goodell, NFL Commissioner and
Deion Sanders, NFL legend and head football coach at Jackson State
University News: Verizon commits to 5G Ultra
Wideband in 28 NFL stadiums by the end of 2021 with expanded
coverage in select stadiums.
NFL Commissioner Roger Goodell and Deion Sanders, NFL Legend and
head football coach at Jackson State University, joined Verizon’s
CES stage today to discuss how 5G is changing the fan experience by
delivering immersive ways to watch and engage with the game.
Verizon’s 5G SuperStadium in the NFL app allows fans with certain
5G-enabled devices to engage with select games with up to seven
different camera angles, bringing them closer to the on-field
action. Augmented reality (AR) overlays let fans project virtual
players and layers the NFL’s Next Gen Stats proprietary tracking
data on-screen with enhanced games stats for players during each
play.
Verizon also confirmed availability of 5G Ultra Wideband in
Raymond James Stadium, home of Super Bowl LV, and announced 5G
Ultra Wideband will be live in 28 NFL stadiums in 2021 with
expanded coverage in select stadiums.
Next Era of Immersive
LearningPartner:
SmithsonianNews: Verizon is building upon our use
of the Smithsonian’s Open Access platform to bring even more 3D
artifacts into augmented reality.Guest: Secretary
Lonnie Bunch, Smithsonian Institution
Verizon announced an expansion of its relationship with the
Smithsonian by supporting its upcoming “Race, Community, and Our
Shared Future” Initiative. Over the next five years, Verizon will
provide high fidelity scanning of collections and artifacts along
with the creation of new digital experiences that bring history and
culture to life regardless of where the viewer is.
Verizon has been an early innovator with Smithsonian’s Open
Access platform helping to bring existing 3D artifacts into
augmented reality, like the Apollo 11 Columbia Command module. Now
as part of the Smithsonian’s efforts to broaden access to diverse
collections, a few never-before-released AR artifacts will
soon be launched, including objects from two exhibitions at the
National Museum of American History: Girlhood (It’s Complicated)
which explores girlhood in the U.S. and how girls changed history
in politics, education, work, health, and fashion and ¡Pleibol! In
the Barrios and the Big Leagues / En los barrios y las grandes
ligas which shows how Latino communities played, celebrated and
changed the game of baseball. With Verizon’s support, the high
fidelity of these artifacts allows the learner to experience the
object up close, while hearing from museum curators the stories
that contextualize their cultural significance.
Partner: The Metropolitan Museum of Art
News: The Metropolitan Museum of Art and Verizon
Launch Interactive Virtual Art ExperiencePress
Release:
https://www.verizon.com/about/news/metropolitan-museum-art-verizon-virtual-art-experience
The Metropolitan Museum of Art and Verizon today launched The
Met Unframed, an immersive virtual art and gaming experience, with
enhancements available to those connected by Verizon 5G Ultra
Wideband, that features more than a dozen one-of-a-kind digitally
rendered galleries and nearly 50 works of art from across The Met's
vast collection. At a time when access to one of the world’s
greatest art collections is limited, The Met Unframed brings a
creatively reimagined Met experience to people wherever they
are.
TheMetUnframed.com invites online visitors to explore digital
galleries and play games that unlock augmented reality (AR)
versions of the art on view that can then be displayed virtually at
home. The Met Unframed is accessible from any 4G or 5G smart
device, and is available for free for a limited five-week run.
Within the experience, four of the AR works of art are enhanced
with activations accessible to users on Verizon 5G Ultra Wideband.
These users can watch the objects come alive in AR by utilizing
high-speed responsiveness and ultra low lag.
Building the New Smart
CityPartner: UPS &
SkywardNews: Verizon, UPS, and Skyward announce
connected drone delivery Guest: Carol B. Tomé,
CEO, UPS and Mariah Scott, President, Skyward, A Verizon
CompanyPress Release:
https://www.verizon.com/about/news/verizon-ups-skyward-drone-delivery-ces-2021
Skyward, a Verizon company, and UPS Flight Forward announced
collaborative efforts to deliver retail products with drones
connected to Verizon 4G LTE, as well as 5G testing and integration
for delivery. The companies aim to deliver retail products via
connected drones at The Villages in Florida.
In 2020, Verizon, UPS Flight Forward, and Skyward started
testing 4G LTE in delivery drones to demonstrate cellular
reliability and performance at altitude.
For a busy logistics hub that includes fleets of drones, trucks,
and planes, the low latency of 5G Ultra Wideband and edge compute
is ideal for monitoring traffic and freight locations. With the
rise of autonomous aerial and ground vehicles, 5G will be
essential.
UPS has operated more than 3,800 successful flights for drone
delivery since the creation of UPS Flight Forward, its drone
delivery company, certified by the Federal Aviation Administration
in 2019. But in 2020, drone delivery emerged as much more than
rapid delivery of essential healthcare items — during the global
pandemic it provided high-risk seniors a rapid and contactless
delivery option to remain healthy at home.
The 5G Age of
EntertainmentPartner: Live Nation Clubs
and TheatersNews: Verizon has partnered with 15
iconic Live Nation Clubs and Theaters to deploy 5G Ultra Wideband
across the country, including The Wiltern in Los Angeles, The
Fillmore in Miami, The Masonic Theater in San Francisco and Irving
Plaza in New York.Guest: Black Pumas
Verizon has partnered with 15 iconic Live Nation Clubs and
Theaters to deploy 5G Ultra Wideband across the country, giving
audiences new ways of experiencing music both in person and
virtually. 5G’s capacity and speed will provide access to multiple
camera angles for fans to enjoy live streams of shows as if they
were seated in the front row, while also powering new tools being
developed to manage crowd flow and more in-venue elements.
The Wiltern in Los Angeles is the first 5G Ultra
Wideband-enabled music club. Today, CES attendees were given a
sneak peek of a special performance by 4-time Grammy Award nominees
Black Pumas at The Wiltern featuring their hit singles “Colors” and
“Fire,” which included a multi-cam viewing and a 360-degree portal
experience. The full concert will be available to members of
Verizon’s loyalty program, Verizon Up. More details will be
announced at a later date. The Fillmore in Miami, The Masonic
Theater in San Francisco and Irving Plaza in New York City are some
of the venues that will integrate 5G Ultra Wideband. Additional
clubs and theaters will be announced at a later date.
About Verizon:Verizon Communications Inc. (NYSE, Nasdaq: VZ) was
formed on June 30, 2000 and is celebrating its 20th year as one of
the world’s leading providers of technology, communications,
information and entertainment products and services. Headquartered
in New York City and with a presence around the world, Verizon
generated revenues of $131.9 billion in 2019. The company offers
data, video and voice services and solutions on its award-winning
networks and platforms, delivering on customers’ demand for
mobility, reliable network connectivity, security and control.
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Media contact: Lauren
Tilstralauren.tilstra@verizon.com908-635-9099
Jason Shumakerjason.shumaker@verizon.com917-747-5155
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