Verizon expands marketing team focused on innovation, partnerships and efficiency
29 Luglio 2021 - 2:30PM
As part of Verizon’s continued commitment to transform media
strategy, experiences and partnerships while pushing the industry
forward, the company is building onto its marketing leadership team
naming Tony Wells as Senior Vice President, Chief Media Officer and
Jennifer Gardner as Vice President, Media Platforms.
Wells will be responsible for enterprise media across all
business units, platforms and channels; managing the enterprise
centers of excellence for sponsorships, experiential and digital
marketing; and leading relationships and partnerships for sports
and entertainment marketing and sponsorships across Verizon.
Having led marketing teams across industries, Wells comes to
Verizon from USAA where he served as Chief Brand Officer,
cultivating deep brand growth and affinity from the organization’s
extensive membership. Wells is a member of the ANA’s Board of
Directors, served as an officer in the United States Marine Corps
and is a graduate of the United States Naval Academy. He will join
Verizon in September and report to Chief Marketing Officer, Diego
Scotti.
Wells succeeds John Nitti who held the role of Chief Media
Officer for over 5 years and was recently promoted to Senior Vice
President of New Business & Partner Development leading
Verizon’s major enterprise wide partnerships for the company.
“Tony brings a wealth of experience in not only building and
shaping dynamic brands, but in helping to lead diversity, equity
and inclusion efforts,” said Scotti. “His experience and expertise
will move the Verizon brand forward, drive innovation and help
champion our responsible marketing action plan.”
Additionally, Jennifer Gardner has been appointed to the newly
created role of Vice President, Media Platforms. Gardner will
oversee media strategy, planning, buying and activation across
Verizon. Gardner comes to Verizon from Unilever where she managed
customer-centric media plans. She was also a leader in the creation
of Unilever's Responsibility Framework, achieving greater
accountability tied to diversity, equity and inclusion. Gardner is
co-lead of the ANA's Media Leadership Committee and co-founded the
Media Growth Leadership Council. She will join Verizon in August
and report into Wells.
“Tony and Jeni are exceptional leaders and their skills will
help us continue to drive innovation, think differently about
technology’s impact on storytelling, marketing and our partners’
industries,” added Scotti. “But what excites me most is not only
their impressive and accomplished careers, but their commitment to
innovate towards being both a force for growth and a force for
good.”
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology, communications, information and entertainment products
and services. Headquartered in New York City and with a presence
around the world, Verizon generated revenues of $128.3 billion in
2020. The company offers data, video and voice services and
solutions on its award-winning networks and platforms, delivering
on customers’ demand for mobility, reliable network connectivity,
security and control.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available at verizon.com/news.
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visit www.verizon.com/about/rss-feeds/.
Media contact: Emily.Vicker@verizon.com
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