WPP PLC Acquisition (5362O)
10 Febbraio 2021 - 8:00AM
UK Regulatory
TIDMWPP
RNS Number : 5362O
WPP PLC
10 February 2021
FOR IMMEDIATE RELEASE 10 February 2021
WPP PLC ("WPP")
WPP acquires leading Brazilian digital innovation and
software engineering company DTI Digital
WPP today announces that it has acquired DTI Digital (DTI), a
leading Brazilian digital innovation and software engineering
company.
DTI's digital solutions help clients become more efficient,
digitalised and fully connected to their customers -- from the
development of back-office support systems such as supply
automation and data collection software, to consumer-facing
applications and platforms including e-commerce marketplaces and
customer service interfaces.
DTI's proprietary approach, based on agile methodology and
design thinking, allows it to quickly and effectively scale up its
expert development teams, comprising more than 600 software
engineers, in response to client needs.
The acquisition is in line with WPP's objectives outlined in its
December 2020 Capital Markets Day to expand its presence in the
faster growing areas of experience, commerce and technology. In
particular, it will strengthen WPP's capabilities in supporting its
clients' end-to-end digital transformation objectives in Brazil and
beyond, by complementing and expanding WPP's existing adtech and
systems integrations capabilities.
DTI will benefit from WPP's global network and relationships
with its partners and clients, including the world's largest
technology companies.
Mark Read, CEO of WPP, said: "Our clients are looking for fully
integrated solutions that combine creativity with cutting-edge
technology to help them adapt and respond to the rapidly shifting
business environment. I am delighted to welcome DTI Digital to WPP
and look forward to working together to deliver transformative
results for our clients."
Based in Belo Horizonte, DTI was founded in 2009 and employs 800
people. Its client list, which comprises some of Brazil's largest
national and multinational companies as well as global companies,
includes Vale, Localiza, MRV, FCA, Gerdau, Serasa Experian, Hermes
Pardini, Pottencial, BS2, Ânima and Bayer.
With more than 4,000 employees and $300 million USD in revenue,
Brazil is the largest market for WPP in Latin America. WPP works
with a wide range of global and local clients in Brazil including
Coca-Cola, Visa, Nike, Vivo, Itaipava and Casas Bahia.
The acquisition is subject to customary regulatory approvals.
Deal terms are not disclosed.
Further information
Clara Zabludowsky, WPP
+44 (0)7876 576 859
clara.zabludowsky@wpp.com
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com .
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