“We’re Creating New Rules for the Crypto Market” – Anti Danilevski, Kick Ecosystem CEO and Founder
28 Luglio 2021 - 6:55PM
NEWSBTC
The KickEX cryptocurrency exchange, celebrating its first
anniversary, is already between the sixtieth and seventieth rank
for most popular trading platform according to CoinMarketCap.
During this time, the platform has grown from a simple startup to
an effective ecosystem, bringing together over ten products and
constantly expanding. We spoke with Kick Ecosystem CEO and Founder
Anti Danilevski to hear more about the company’s successes and
future plans as well as discuss the current situation on the
cryptocurrency market. Q: Anti, your exchange is a newcomer to the
market, yet it already made the top 100. Not every crypto exchange
manages to make such a leap. What’s your secret? Tell us your
strategy. A: All we’re doing is making a quality product. KickEX
began its development two years before its launch unlike most other
“exchanges”, which were made on the spot, without any concrete
planning, understanding how the market works, and what traders
need. We have a powerful foundation as a result, which can be
easily and methodically built upon after launch, and that’s exactly
what we are working hard to do. Our architecture is built on
microservices, which allows you to develop a product in any
direction and gives you opportunities that other exchanges don’t
yet have. Almost all other exchanges operate using a monolithic
structure, where any change requires weeks, if not months or even
years, of development. For example, it would take us only a few
hours to add new tokens, whereas for many of our competitors it
would take up to several months, and that’s considering that they
wouldn’t even be able to support tokens with any kind of special
economics at all. That was the original plan, to invest more time,
money and resources in the development phase so that we could grow
rapidly after launch, which is what is happening now. Q: Exchange
tokens made a real leap this year. Some have increased in value by
more than 10 times. I know that your platform also has its own
token. Tell us more about it. A: Exchange tokens are especially
popular among holders and it’s clear why: there’s an exchange
behind each token, a real product with real value. Exchange tokens
have real uses, and this is very important for token value. Among
the thousands of tokens that can be traded, only a really used for
something except for speculative trading. The actual use of a token
ensures its demand so, as the user base grows, the number of people
who want to buy it grows, too, and the price soon follows. When
KickEX came out of beta, KICK token increased by 82 times, now
corrected to x30 from the January 2021 price. This happened
specifically because the exchange’s user base grew significantly
this spring. That’s if we’re talking about exchange tokens, but
this doesn’t mean the token has to stay that way forever. I’m
always looking for ways to crack the current systems so that what
we create works effectively on its own and has a cumulative effect.
That’s why, very recently, we swapped the token out and replaced
the old smart contract with a new one. This allowed our token to
launch a hyper-deflationary model and run new features that were
not previously available to our users. For example, staking. KICK
token holders automatically receive a percentage of each KICK token
transaction made on the blockchain according to their share of
token ownership. That is, the more KICK tokens a user owns, the
higher percentage of distributed tokens they receive each time
someone transfers or trades their KICK tokens on decentralized
exchanges. For tokens held by users on the KickEX exchange, the
staking section and distribution will be launched within a month,
and anyone holding KICK tokens on KickEX will receive what’s called
“token redistribution” for all the time that they have not received
them in the past. An automatic burning feature has also been added
to the new KICK token contract. Thus, each KICK token transaction
burns 5% of the transfer amount. This is a mechanic that not only
further incrementally increases KICK token ownership among its
holders by reducing the overall amount of coins in circulation, but
also makes the KICK token hyper-deflationary. What’s more, over 3
million tokens have been burned since the beginning of July. This
means the number of tokens in circulation is gradually decreasing
in amount, resulting in an increase in the token ownership rate
among holders. As such, there are fewer tokens every day and their
value, in the eyes of the users, is increasing. This combination of
exchange economics, token-staking, and automatic burning is the new
beginning for exchange tokens, and all current KICK holders or
those who join us now, still at an early stage, will soon be
congratulated. Q: Are you planning to launch margin trading? This
is very popular at the moment and quite in-demand on the market. A:
KickEX is currently a spot market, but margin trading has already
started being developed. It’s still in the research & design
phase because we want to make it better than anywhere else and
safer for traders. Right now, on other cryptoexchanges is just
gambling – actually, it’s not margin trading, but in fact, mostly
it is a primitive binary option. It’s not real margin
trading. Our ambition is to do it the way it’s implemented in the
adult world of economics, not the way it’s done everywhere else,
with the goal of bankrupting traders and taking their money on a
constant and regular basis. We plan to launch a beta version of
margin trading by the end of this year. Q: Tell us about the new
products coming out before the end of the year. A: The most
important development is the mobile applications for iOS and
Android, and it is so important because 80% of our traffic comes
from mobile devices. Currently, the iOS version is being tested
privately by a small focus group of 150 users, due to the
limitations of the TestFlight testing service. I personally believe
that we have a genuine masterpiece on our hands, and the feedback
from users lucky enough to be in that group has been nothing but
positive and confirming that we made a great app! Over time, those
versions will be much bigger than your typical trading app, they
will become superapps, in the best China and Asia mobile trends.
The goal is to cover all the needs that users of digital assets
might have so that they wouldn’t need anything else but the Kick
Mobile Superapp. This includes news, chat, widgets, hot and cold
wallets, portfolios, alerts and notifications, staking, token
selling, and more. Q: Tell us about the company’s plans overall.
What are you going to focus on in the next 3-5 years? A: This is a
very long stretch of time when it comes to cryptocurrency. Things
are changing rapidly, and there are many directions in which the
industry can develop further. I mainly see development moving
towards cryptocurrency regulation, government cryptocurrencies, and
the digitalization of businesses and their assets, which is
especially relevant for Russia. We are looking in this direction.
We are looking at trading stocks and securities with the necessary
licensing, of course. We plan to make our own blockchain, which
will be suitable for business, and not just for miners and
speculation. I don’t know any blockchain like that and so far, none
like that exist, which isn’t good enough for us. We’re considering
funding rounds with plans to bring our company to IPO status. Q:
Now let’s talk about the market as a whole. I’m going to ask the
question that absolutely everyone is dying to ask, “When can we
expect growth?” A: The price of any token depends on either the
display of the product or the millions poured into advertising and
hype. KICK is the first case and always has been. All tokens or
coins that pour money into advertising but have no product will
deflate when marketing investments stop, and that is bound to
happen sooner or later. In our case, we’re taking the developmental
route rather than just creating hype and pyramid schemes. This is
why growth should be expected with the development of our business,
as KICK is an exchange token. Should there be a million active
users on the exchange using KICK, reaching the moon won’t be the
end of it. This is going to happen no matter what, as our audience
is constantly growing each day. Time works in our favor, especially
coupled with the deflationary token model. But like with everything
else, only the patient and those who understand how the token
economy works, who believe in us and support us, will be picking
out their supercars. Speculators who buy KICK and wait for claims
the next day are unlikely to get their happily ever after, and this
applies to cryptocurrency trading in general, not just to our
token. Unfortunately, those are the majority so far; the industry
as a whole has not yet matured and has not yet learned how to
invest for the long term. Q: Do you believe those experts who
predict that Bitcoin will reach $250,000 in the next two years, or
are expectations set too high? A: I can accept that, but we’re
currently in a period where one tweet from Elon Musk or another
statement from the Chinese authorities can bring everything
crashing down again. Until the market matures and learns to react
soberly to these kinds of tweets or statements by the authorities,
the current level of volatility will continue to be unpredictable
and dangerous. If you have your own money that you aren’t afraid to
invest into something for a few years, and you understand perfectly
well that things might not go your way, I believe that Bitcoin
should fit the bill. Q: What should newcomers to the market do:
sell coins, buy coins, wait? A: First-time investors make
hype-purchases, that is, at the peak, and then when a correction
occurs, they usually panic and sell, losing their money. I
recommend beginners not to panic, to study projects before buying
their coins or tokens, look for those that are low, and never make
hype-purchases. If there is hype on the market, and everyone is
buying one asset, then there’s a 90% chance that you’re getting in
too late, and that rocket is about to land. You should look for
assets that have a real product and where there is a token or coin
that has a real use. That is why exchange tokens are so promising:
traders buy them to pay trade commissions and reduce their own
commissions, and after they pay for their trades, these tokens are
usually destroyed. This leads to the depletion and scarcity of
exchange tokens, which, in turn, positively and permanently
increases their value. Even though exchange tokens are not
securities and are not investment instruments, many people buy them
for resale. In our case, KICK has the same use, plus it is also a
deflationary token in and by itself, and is currently on the
downside. I think the choice is obvious, but again, this is not
investment advice.
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