Xilam Animation and Alibaba’s Youku to Co-Produce New Animated Series Lupin’s Tales
19 Ottobre 2020 - 06:00PM
Business Wire
Alibaba’s Youku Streaming Service to Bring
Preschool Series to China
Regulatory News:
Academy Award®-nominated French animation studio Xilam Animation
(Paris:XIL) is partnering with Alibaba Group’s video streaming
platform, Youku, to co-produce its new 2D and 3D animated preschool
series Lupin’s Tales (78 x 7’), which is set to launch in 2021. To
support the series, Xilam and Youku will also collaborate to
develop a range of merchandise for the Chinese market, with an
initial focus on educational products.
Marc du Pontavice, CEO at Xilam Animation, said: “We’re thrilled
to partner with Alibaba’s Youku on our first ever French-Chinese
co-production project. Lupin’s Tales has many values that will
resonate with audiences in China, such as its encouragement to
create your own path in life and using your imagination to explore
a variety of cultures. Alibaba’s outstanding expertise across
content and e-commerce make them the ideal partner to launch the
brand in the market, and we look forward to seeing the series and
consumer products range come to life.”
Targeting a preschool audience, Lupin’s Tales follows a wolf-cub
who dreams of being like the storybook heroes he admires, and goes
from one tale to another to live out their adventures through all
continents and ages. But the impetuous Lupin is far from perfect,
and it is not always easy for him to get to that “happily ever
after” - luckily, he can count on the narrator’s help and on his
good heart to learn from his mistakes.
Alibaba will hold all distribution and merchandising rights to
Lupin’s Tales in mainland China, and Xilam will handle the rest of
the world.
ENDS
About Youku
Youku is a leading multi-screen online video sharing and
streaming platform in China and forms a key part of Alibaba Group's
digital media and entertainment business, under its “Double H”
(Health and Happiness) strategy. Youku Kids offers high-quality
programming, covering a comprehensive range of categories including
animation series, nursery songs, puzzle games, e-books, and
preschool education.
About Xilam
A major player in animation, Xilam is an integrated studio
founded in 1999 that creates, produces and distributes original
programmes in more than 190 countries for both children and adult
audiences. Xilam content is broadcast on television, and is also
available on SVoD platforms including Netflix, Disney+, Amazon and
NBC Universal, and ADVoD streaming platforms including YouTube and
Facebook.
With its creativity and capacity for innovation recognised
worldwide, and editorial and commercial expertise at the cutting
edge of its industry, Xilam is positioned as a key player in a
fast-growing market. Each year, Xilam builds real successes and
capitalises on its powerful historical brands including Oggy and
the Cockroaches and Zig & Sharko, as well as new properties
such as Oggy Oggy for a preschool audience, Moka, Mr. Magoo, and
Academy Award® nominated adult feature film I Lost My Body. Xilam’s
expanding and strong catalogue now consists of over 2,200 episodes
and three feature films.
In 2019, Xilam acquired Cube Creative, a studio providing the
company with unique expertise in 3D and computer generated images.
Xilam employs more than 500 individuals, including 400 artists,
across its studios in Paris, Lyon, Angoulême and Ho Chi Minh in
Vietnam.
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version on businesswire.com: https://www.businesswire.com/news/home/20201019005420/en/
Marc du Pontavice - Chairman and CEO Tel.: +33 (0)1 40 18 72
00
SHAN Agency - Alexandre Daudin (Media Relations) / Florent Alba
(Investor Relations) Tel.: +33 (0)1 44 50 51 76 / +33 (0)1 44 50 51
71
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