boohoo group plc Debenhams and Alshaya partnership in Middle East (1413F)
14 Luglio 2021 - 8:00AM
UK Regulatory
TIDMBOO
RNS Number : 1413F
boohoo group plc
14 July 2021
FOR IMMEDIATE RELEASE 14 July 2021
boohoo group plc
("boohoo" or "the Group")
New partnership with Alshaya for Debenhams in the Middle
East
boohoo, a leading online fashion retailer, is pleased to
announce a new partnership with Alshaya Group ('Alshaya'), building
on the presence of Debenhams in the Middle East region. This
partnership marks a further step as the Group accelerates progress
integrating and scaling the Debenhams brand.
Alshaya, who currently run Debenhams stores in leading shopping
malls, will have exclusive rights to operate the Debenhams stores
and a local eCommerce platform in Kuwait, Saudi Arabia, UAE,
Bahrain, Egypt, Oman and Qatar.
The Group continues to work with new strategic wholesale
partners in key regions to extend reach and build brand awareness,
and this partnership will see boohoo group brands in Debenhams
stores from Q4 2021 and also on a new local online platform across
the Middle East from early 2022.
John Lyttle, CEO, commented:
"I am delighted to be working with Alshaya to operate Debenhams
in the Middle East. The Debenhams brand has been popular in the
region for a number of years so this is a great opportunity to
build on the existing brand awareness, while expanding the product
ranges and brands available to customers. It also offers a new
route to market for brands within the boohoo group, raising their
profile in a growing new market. This is a great step as we
progress the integration of Debenhams and look at wholesale
partnership opportunities to continue to scale the Group."
John Hadden, CEO Alshaya Group, commented:
"Debenhams is a highly successful and well-loved brand in the
Middle East, thanks to sustained store and product innovation over
25 years across fashion, beauty and home. Today we are delighted to
step-change that innovation through our new partnership with boohoo
group, one of the UK's leading digital retailers. In a new chapter
for Debenhams, we look forward to enhancing customer choice by
bringing exciting new fashion brands to the region and by expanding
the Debenhams brand online. Alshaya already has the region's
largest digital footprint but I know the team are looking forward
to learning from such acknowledged global eCommerce experts."
Enquiries
boohoo group plc
Neil Catto, Chief Financial Officer Tel: +44 (0)161 233
2050
Alistair Davies, Investor Relations Tel: +44 (0)161 233
2050
Clara Melia, Investor Relations Tel: +44 (0)20 3289
5520
Mark Mochalski, Investor Relations Tel: +44 (0)20 3239
6289
Zeus Capital - Nominated adviser and
joint broker
Nick Cowles/Andrew Jones (Corporate Finance) Tel: +44 (0)161 831
1512
John Goold/Benjamin Robertson (Corporate Tel: +44 (0)20 3829
Broking) 5000
Jefferies - Joint broker
Philip Noblet/Max Jones Tel: +44 (0)20 7029
8000
Buchanan - Financial PR adviser boohoo@buchanan.uk.com
Richard Oldworth / Kim Looringh-van Beeck Tel: +44 (0)20 7466
/ Toto Berger / Sophie Wills 5000
About boohoo group plc
"Leading the fashion eCommerce market"
Founded in Manchester in 2006, boohoo is an inclusive and
innovative global brand targeting young, value-orientated
customers, pushing boundaries to bring its customers up-to-date and
inspirational fashion, 24/7.
In 2017, the group extended its customer offering through the
acquisitions of the vibrant fashion brand PrettyLittleThing and
free-thinking brand Nasty Gal. In March 2019, the group acquired
the MissPap brand, in August 2019 the Karen Millen and Coast brands
and in June 2020 the Warehouse and Oasis brands, all complementary
to the group's scalable, multi-brand platform. In January 2021, the
group acquired the intellectual property assets of Debenhams, with
the goal of transforming a leading UK fashion and beauty retailer
into a digital department store and marketplace through a new
capital-light and low-risk operating model. In February 2021, the
group acquired the intellectual property assets of UK brands
Dorothy Perkins, Wallis and Burton. As at 28 February 2021, the
boohoo group had 18 million active customers across all its brands
around the world.
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