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Diageo Plc

Diageo Plc (DEO)

140.76
-0.03
(-0.02%)
Closed April 20 4:00PM
140.76
0.00
(0.00%)
After Hours: 4:09PM

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Key stats and details

Current Price
140.76
Bid
-
Ask
-
Volume
692,945
139.65 Day's Range 141.0709
0.00 52 Week Range 0.00
Market Cap
Previous Close
140.79
Open
139.77
Last Trade
34962
@
140.76
Last Trade Time
Financial Volume
$ 97,367,116
VWAP
140.512
Average Volume (3m)
-
Shares Outstanding
2,460,000,000
Dividend Yield
-
PE Ratio
18.68
Earnings Per Share (EPS)
1.52
Revenue
23.52B
Net Profit
3.73B

About Diageo Plc

The product of a merger between Grand Metropolitan and Guinness in 1997, Diageo is the world's leading producer of branded premium spirits. It also produces and markets beer and wine. Brands include Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Bail... The product of a merger between Grand Metropolitan and Guinness in 1997, Diageo is the world's leading producer of branded premium spirits. It also produces and markets beer and wine. Brands include Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Baileys Irish Cream, and Guinness stout. Diageo also owns 34% of premium champagne and cognac maker Moet Hennessy, a subsidiary of French luxury-goods maker LVMH Moet Hennessy-Louis Vuitton, and a near-55% stake in India's United Spirits. Show more

Sector
Wine & Alcoholic Bev-whsl
Industry
Wine & Alcoholic Bev-whsl
Website
Headquarters
London, Gbr
Founded
1970
Diageo Plc is listed in the Wine & Alcoholic Bev-whsl sector of the New York Stock Exchange with ticker DEO. The last closing price for Diageo was $140.79. Over the last year, Diageo shares have traded in a share price range of $ 0.00 to $ 0.00.

Diageo currently has 2,460,000,000 shares outstanding. The market capitalization of Diageo is $69.74 billion. Diageo has a price to earnings ratio (PE ratio) of 18.68.

DEO Latest News

Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine"

Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine" PR Newswire PORTLAND, Ore., April 19, 2024 For the first...

CÎROC Limonata Invites you to Experience a Vacation to the Mediterranean in a City Near You

CÎROC Limonata Invites you to Experience a Vacation to the Mediterranean in a City Near You PR Newswire NEW YORK, April 17, 2024 This summer, the Makers of CÎROC Ultra-Premium Vodka are bringing...

CROWN ROYAL JOINS 2X ACM ENTERTAINER OF THE YEAR NOMINEE KANE BROWN AS THE OFFICIAL WHISKY OF THE 'IN THE AIR' TOUR

CROWN ROYAL JOINS 2X ACM ENTERTAINER OF THE YEAR NOMINEE KANE BROWN AS THE OFFICIAL WHISKY OF THE 'IN THE AIR' TOUR PR Newswire NEW YORK, April 16, 2024 The Award-Winning Whisky Brand Announces...

BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN

BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN PR Newswire WACO, Texas, April 15, 2024 In the brand's first major marketing push since joining DIAGEO in...

/C O R R E C T I O N -- Smirnoff ICE/

/C O R R E C T I O N -- Smirnoff ICE/ PR Newswire NEW YORK, April 12, 2024 In the news release, SMIRNOFF ICE - THE OG OF FLAVOR AND BOLDNESS - CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW...

SMIRNOFF ICE - THE OG OF FLAVOR AND BOLDNESS - CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW ERA OF SMIRNOFF ICE SURPR-ICES

SMIRNOFF ICE - THE OG OF FLAVOR AND BOLDNESS - CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW ERA OF SMIRNOFF ICE SURPR-ICES PR Newswire NEW YORK, April 12, 2024 From the Everyday to the...

Experience Summer Like Never Before with DeLeón Tequila's 'Summer Done Different' Series and Win a Chance to Attend Summer Jam HTX

Experience Summer Like Never Before with DeLeón Tequila's 'Summer Done Different' Series and Win a Chance to Attend Summer Jam HTX PR Newswire NEW YORK, April 11, 2024 Ahead of Cinco de Mayo...

Bulleit Frontier Whiskey 12-Year-Old Rye returns after five years

Bulleit Frontier Whiskey 12-Year-Old Rye returns after five years PR Newswire LOUISVILLE, Ky., April 11, 2024 First released in 2019, Bulleit has brought back the award-winning expression as the...

SMIRNOFF PARTNERS WITH EMERGING ARTISTS IN CANADA TO CELEBRATE THE POWER OF MUSIC AND ERADICATE THE JOY RECESSION

SMIRNOFF PARTNERS WITH EMERGING ARTISTS IN CANADA TO CELEBRATE THE POWER OF MUSIC AND ERADICATE THE JOY RECESSION Canada NewsWire TORONTO, April 10, 2024 Isaac Zale and Leila Dey collaborate on a...

USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO HEADS TO DENVER, CO TO HOST 2024 NATIONAL FINALS

USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO HEADS TO DENVER, CO TO HOST 2024 NATIONAL FINALS PR Newswire NEW YORK, April 9, 2024 The nation's top 30 bartenders will compete for the title of...

PeriodChangeChange %OpenHighLowAvg. Daily VolVWAP
10000000DR
40000000DR
120000000DR
260000000DR
520000000DR
1560000000DR
2600000000DR

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DEO Discussion

View Posts
makinezmoney makinezmoney 5 months ago
$DEO: Gotta look at $DEO December $150 calls !!!!!!!!!!!!!!!


$DEO got rocked last week.............. moving into XMas heavy drinking time of the year,, Get those Dec $150 calls now only $1.10 !!!!!!!!


THANK ME LATER !!!!!!!!!!!



GO $DEO
👍️0
Investor004 Investor004 3 years ago

............To All of England....................

Diageo is running silent; like a submarine in the deepest trenches between us. We are Americans so threaded in native schools. We have battled each other in sports and school and have won some. Diago is winning my respect. The way this board is so silent and $DEO large is a treat! American investors are smarter than I imagined; they aren't going to bash this company. iHub should know.
America is strong. Covid seems like a night mare; but we all can feel it coming. Americans are a lot like good English rulers; they're rude as hell sometimes. But proud.
I would say about half and half now; rude vs polite. For every rude drunken flake in society there is a saint. There is balance in America.
I'm a veteran with a compensation; I am safe as a part of England's family from Jamestown, Virginia questing; I love my nation. The old Dominion is still in my heart. I have read about the burnings and the pirates.
And I still think about England. The entire English plate is part of the system of Uranus. A moon of Neptune- in Aquarius. So Pisces and Aquarius are most likely more privy to the land.
I would like to visit England some day.

Have fun in America...and surely some cheers.
I think its going to be alright for awhile.

Investor004
👍️0
Investor004 Investor004 3 years ago
*<<< Good evening foke. I'm sorry it took me soon long to get here.
I noticed that you don't have a moderator on your board.

Very rare. And no one has said anything since July.

This is good. This is quiet. I like it.

I can't afford your stock, but I like it; I want some before I die.

Maine is home now; I'm not trying to get in; just talking.

The board has no moderator?

If you ever have trouble with this board just let me know. I'll moderate like the good ole days.

Good night,

Investor004
👍️0
Investor004 Investor004 3 years ago
^^^* Good morning to the Queen of England and $DEO

Hello. This is my first post on $DEO. Moderator? Gentleman and ladies; this morning I am going to try and fix everything quickly.

Quicksilver is a word; and a brand; the best! When I was a boy in Florida Quicksilver "baggies" swim trunks were gold.

The quickness reacts to every world, every dimension and every part of life. $CBDL is where I begin here in America with Alibaba and Florida.
CBD Life Science. Looks good to me.

Alibaba! I can only support this CBD movement for the quickness that fix. Quicksilver needs to refix the niche in Alibaba! Use that fix!

CBD is quick! The Taliban will find CBD products in the Quicksilver and throughout the world the Quicksilver brand of CBD will be the quickest!

Quickness and Quicksilver will fix the niche! And the world. But its the quickness...the fix...and not every body enters into the dimension of what is being healed and managed by these answers to the problems we face as a planet.

I believe the fixes are in the quickest! Quicksilver CBD and Alibaba fix everything! That's the right mix!

Have a nice day.

Investor004
👍️0
deet49 deet49 3 years ago
Liquor giant Diageo has used the pandemic break to relaunch a Cuban rum brand it acquired in 2019.14 hours ago h ttps://www.cubastandard.com/diageo-relaunches-cuban-rum-brand/

Diageo Plc DGE.L signed a joint venture deal with state-run Cuba Ron SA on Monday to market Santiago de Cuba Rum, in defiance of U.S. efforts to dissuade investment in the Communist-run country.
https://www.reuters.com/article/us-cuba-economy/british-beverage-giant-diageo-to-market-cuban-rum-idUSKCN1V21JZ

Go FRAZ

👍️0
Gusjarvis Gusjarvis 3 years ago
Wow will the rumours be true and the best marijuana in the world be brought on board!

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=162692660
👍️0
deadjim deadjim 5 years ago
👍️0
Rocketstockpix Rocketstockpix 5 years ago
wow. i am watching few beverage stocks right now in $1.00 range.
👍️0
Rocketstockpix Rocketstockpix 5 years ago
Deo hands down is the biggest
👍️0
shub shub 7 years ago
This is classed as a "Sin stock" and is inherently exciting! Stodgy old thing that it is.
Hello Nitwit;
I knew a "Captain Nitwit" who built a wonderful spoof of Hearst Castle entirely out of Junk.
The DEO connection to this was the vast amount of beer he consumed in the process over 40 years.
Following his lead, i built some structures out of beer bottles some years back. They came out pretty well but it was a slow process.
Deo has been kinda slow but profitable plus a dividend. I figure it's depression and inflation resistant cause either causes folks to drink more.
👍️0
Crazy Money Crazy Money 7 years ago
Wow, it does have an iHub bored... lol
👍️0
$hellKing $hellKing 8 years ago
The Hague Court: Dutch alcohol and tobacco ID campaign in violation of anti-trust legislation

BREDA, The Netherlands, April 22, 2016 /PRNewswire/ -- Teleconnect Inc (OTCBB: TLCO) today announces that the Court in The Hague has ruled that the Dutch Food Retail Association (CBL) and Jumbo Supermarkets have violated anti-trust legislation by ruling out the very effective age validation system 'Ageviewers' at the sale of tobacco and alcohol.

Instrumental for the infringement was the industry wide responsible alcohol retailing code and an ID-campaign in the Netherlands, similar to the 'We Card Program' in the US. The Court in The Hague, sitting in full bench, established that both the code and the campaign have the object of impeding the implementation and proliferation of the Ageviewers system and therefore are declared void and nonexistent. CBL and Jumbo are the first parties that have been found jointly and severally liable for all damages inflicted to Ageviewers since 2008.

The ruling does not only affect CBL and Jumbo. Among the many parties involved in the ID program are Dutch market leader Ahold, currently merging with Delhaize and operating in the US with brands as Stop & Shop, Giant and Peapod; the Dutch Brewers Association; the Wine Industry; Bacardi-Martini and Diageo.

Reaction Teleconnect Inc - Ageviewers
We are very happy with this judgment. Our business has been severely affected by this cartel since 2008 and our financial claim will be substantial. In our view, the boycott exposes an extensive morality and compliance problem regarding the sale of alcohol and tobacco to minors. We are investigating the consequences of the judgment in the US, as the boycott completely derailed our plans to implement the Ageviewers system in the American market, where our company is listed and where we have our roots.

We are requesting all parties involved in the production and sale of tobacco and alcohol, in responsible retailing and prevention institutes, to endorse and support our further efforts to implement Ageviewers in the Dutch and US market.



To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-hague-court-dutch-alcohol-and-tobacco-id-campaign-in-violation-of-anti-trust-legislation-300256112.html

SOURCE Teleconnect Inc
👍️0
stocktrademan stocktrademan 8 years ago
$DEO recent news/filings

bullish 107.07
pre-market

## source: finance.yahoo.com

$DEO charts

basic chart ## source: stockcharts.com



basic chart ## source: stockscores.com



big daily chart ## source: stockcharts.com



big weekly chart ## source: stockcharts.com



$DEO company information

## source: otcmarkets.com

Link: http://www.otcmarkets.com/stock/DEO/company-info
Ticker: $DEO
OTC Market Place: Not Available
CIK code: 0000835403
Company name: Diageo plc
Company website: http://www.diageo.com
Incorporated In: United Kingdom

Business Description: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

$DEO share structure

## source: otcmarkets.com

Market Value: $16,898,995,188 a/o Mar 08, 2016
Shares Outstanding: 636,856,800 a/o Nov 14, 2005
Float: Not Available
Authorized Shares: Not Available
Par Value: No Par Value

$DEO extra dd links

Company name: Diageo plc
Company website: http://www.diageo.com

## STOCK DETAILS ##
After Hours Quote (nasdaq.com): http://www.nasdaq.com/symbol/DEO/after-hours
Option Chain (nasdaq.com): http://www.nasdaq.com/symbol/DEO/option-chain
Historical Prices (yahoo.com): http://finance.yahoo.com/q/hp?s=DEO+Historical+Prices
Company Profile (yahoo.com): http://finance.yahoo.com/q/pr?s=DEO+Profile
Industry (yahoo.com): http://finance.yahoo.com/q/in?s=DEO+Industry

## COMPANY NEWS ##
Market Stream (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stream
Latest news (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/news - http://finance.yahoo.com/q/h?s=DEO+Headlines

## STOCK ANALYSIS ##
Analyst Research (nasdaq.com): http://www.nasdaq.com/symbol/DEO/analyst-research
Guru Analysis (nasdaq.com): http://www.nasdaq.com/symbol/DEO/guru-analysis
Stock Report (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-report
Competitors (nasdaq.com): http://www.nasdaq.com/symbol/DEO/competitors
Stock Consultant (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-consultant
Stock Comparison (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-comparison
Investopedia (investopedia.com): http://www.investopedia.com/markets/stocks/DEO/?wa=0
Research Reports (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/research
Basic Tech. Analysis (yahoo.com): http://finance.yahoo.com/q/ta?s=DEO+Basic+Tech.+Analysis
Barchart (barchart.com): http://www.barchart.com/quotes/stocks/DEO
DTCC (dtcc.com): http://search2.dtcc.com/?q=Diageo+plc&x=10&y=8&sp_p=all&sp_f=ISO-8859-1
Spoke company information (spoke.com): http://www.spoke.com/search?utf8=%E2%9C%93&q=Diageo+plc
Corporation WIKI (corporationwiki.com): http://www.corporationwiki.com/search/results?term=Diageo+plc&x=0&y=0
WHOIS (domaintools.com): http://whois.domaintools.com/http://www.diageo.com
Alexa (alexa.com): http://www.alexa.com/siteinfo/http://www.diageo.com#
Corporate website internet archive (archive.org): http://web.archive.org/web/*/http://www.diageo.com

## FUNDAMENTALS ##
Call Transcripts (nasdaq.com): http://www.nasdaq.com/symbol/DEO/call-transcripts
Annual Report (companyspotlight.com): http://www.companyspotlight.com/library/companies/keyword/DEO
Income Statement (nasdaq.com): http://www.nasdaq.com/symbol/DEO/financials?query=income-statement
Revenue/EPS (nasdaq.com): http://www.nasdaq.com/symbol/DEO/revenue-eps
SEC Filings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/sec-filings
Edgar filings (sec.gov): http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000835403&owner=exclude&count=40
Latest filings (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/filings
Latest financials (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/financials
Short Interest (nasdaq.com): http://www.nasdaq.com/symbol/DEO/short-interest
Dividend History (nasdaq.com): http://www.nasdaq.com/symbol/DEO/dividend-history
RegSho (regsho.com): http://www.regsho.com/tools/symbol_stats.php?sym=DEO&search=search
OTC Short Report (otcshortreport.com): http://otcshortreport.com/index.php?index=DEO
Short Sales (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/short-sales
Key Statistics (yahoo.com): http://finance.yahoo.com/q/ks?s=DEO+Key+Statistics
Insider Roster (yahoo.com): http://finance.yahoo.com/q/ir?s=DEO+Insider+Roster
Income Statement (yahoo.com): http://finance.yahoo.com/q/is?s=DEO
Balance Sheet (yahoo.com): http://finance.yahoo.com/q/bs?s=DEO
Cash Flow (yahoo.com): http://finance.yahoo.com/q/cf?s=DEO+Cash+Flow&annual

## HOLDINGS ##
Major holdings (cnbc.com): http://data.cnbc.com/quotes/DEO/tab/8.1
Insider transactions (yahoo.com): http://finance.yahoo.com/q/it?s=DEO+Insider+Transactions
Insider transactions (secform4.com): http://www.secform4.com/insider-trading/DEO.htm
Insider transactions (insidercrow.com): http://www.insidercow.com/history/company.jsp?company=DEO
Ownership Summary (nasdaq.com): http://www.nasdaq.com/symbol/DEO/ownership-summary
Institutional Holdings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/institutional-holdings
Insiders (SEC Form 4) (nasdaq.com): http://www.nasdaq.com/symbol/DEO/insider-trades
Insider Disclosure (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/insider-transactions

## SOCIAL MEDIA AND OTHER VARIOUS SOURCES ##
PST (pennystocktweets.com): http://www.pennystocktweets.com/stocks/profile/DEO
Market Watch (marketwatch.com): http://www.marketwatch.com/investing/stock/DEO
Bloomberg (bloomberg.com): http://www.bloomberg.com/quote/DEO:US
Morningstar (morningstar.com): http://quotes.morningstar.com/stock/s?t=DEO
Bussinessweek (businessweek.com): http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=DEO



$DEO DD Notes ~ http://www.ddnotesmaker.com/DEO

$DEO recent news/filings

## source: finance.yahoo.com

$DEO charts

basic chart ## source: stockcharts.com



basic chart ## source: stockscores.com



big daily chart ## source: stockcharts.com



big weekly chart ## source: stockcharts.com



$DEO company information

## source: otcmarkets.com

Link: http://www.otcmarkets.com/stock/DEO/company-info
Ticker: $DEO
OTC Market Place: Not Available
CIK code: 0000835403
Company name: Diageo plc
Company website: http://www.diageo.com
Incorporated In: United Kingdom

Business Description: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

$DEO share structure

## source: otcmarkets.com

Market Value: $16,898,995,188 a/o Mar 08, 2016
Shares Outstanding: 636,856,800 a/o Nov 14, 2005
Float: Not Available
Authorized Shares: Not Available
Par Value: No Par Value

$DEO extra dd links

Company name: Diageo plc
Company website: http://www.diageo.com

## STOCK DETAILS ##
After Hours Quote (nasdaq.com): http://www.nasdaq.com/symbol/DEO/after-hours
Option Chain (nasdaq.com): http://www.nasdaq.com/symbol/DEO/option-chain
Historical Prices (yahoo.com): http://finance.yahoo.com/q/hp?s=DEO+Historical+Prices
Company Profile (yahoo.com): http://finance.yahoo.com/q/pr?s=DEO+Profile
Industry (yahoo.com): http://finance.yahoo.com/q/in?s=DEO+Industry

## COMPANY NEWS ##
Market Stream (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stream
Latest news (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/news - http://finance.yahoo.com/q/h?s=DEO+Headlines

## STOCK ANALYSIS ##
Analyst Research (nasdaq.com): http://www.nasdaq.com/symbol/DEO/analyst-research
Guru Analysis (nasdaq.com): http://www.nasdaq.com/symbol/DEO/guru-analysis
Stock Report (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-report
Competitors (nasdaq.com): http://www.nasdaq.com/symbol/DEO/competitors
Stock Consultant (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-consultant
Stock Comparison (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-comparison
Investopedia (investopedia.com): http://www.investopedia.com/markets/stocks/DEO/?wa=0
Research Reports (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/research
Basic Tech. Analysis (yahoo.com): http://finance.yahoo.com/q/ta?s=DEO+Basic+Tech.+Analysis
Barchart (barchart.com): http://www.barchart.com/quotes/stocks/DEO
DTCC (dtcc.com): http://search2.dtcc.com/?q=Diageo+plc&x=10&y=8&sp_p=all&sp_f=ISO-8859-1
Spoke company information (spoke.com): http://www.spoke.com/search?utf8=%E2%9C%93&q=Diageo+plc
Corporation WIKI (corporationwiki.com): http://www.corporationwiki.com/search/results?term=Diageo+plc&x=0&y=0
WHOIS (domaintools.com): http://whois.domaintools.com/http://www.diageo.com
Alexa (alexa.com): http://www.alexa.com/siteinfo/http://www.diageo.com#
Corporate website internet archive (archive.org): http://web.archive.org/web/*/http://www.diageo.com

## FUNDAMENTALS ##
Call Transcripts (nasdaq.com): http://www.nasdaq.com/symbol/DEO/call-transcripts
Annual Report (companyspotlight.com): http://www.companyspotlight.com/library/companies/keyword/DEO
Income Statement (nasdaq.com): http://www.nasdaq.com/symbol/DEO/financials?query=income-statement
Revenue/EPS (nasdaq.com): http://www.nasdaq.com/symbol/DEO/revenue-eps
SEC Filings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/sec-filings
Edgar filings (sec.gov): http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000835403&owner=exclude&count=40
Latest filings (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/filings
Latest financials (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/financials
Short Interest (nasdaq.com): http://www.nasdaq.com/symbol/DEO/short-interest
Dividend History (nasdaq.com): http://www.nasdaq.com/symbol/DEO/dividend-history
RegSho (regsho.com): http://www.regsho.com/tools/symbol_stats.php?sym=DEO&search=search
OTC Short Report (otcshortreport.com): http://otcshortreport.com/index.php?index=DEO
Short Sales (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/short-sales
Key Statistics (yahoo.com): http://finance.yahoo.com/q/ks?s=DEO+Key+Statistics
Insider Roster (yahoo.com): http://finance.yahoo.com/q/ir?s=DEO+Insider+Roster
Income Statement (yahoo.com): http://finance.yahoo.com/q/is?s=DEO
Balance Sheet (yahoo.com): http://finance.yahoo.com/q/bs?s=DEO
Cash Flow (yahoo.com): http://finance.yahoo.com/q/cf?s=DEO+Cash+Flow&annual

## HOLDINGS ##
Major holdings (cnbc.com): http://data.cnbc.com/quotes/DEO/tab/8.1
Insider transactions (yahoo.com): http://finance.yahoo.com/q/it?s=DEO+Insider+Transactions
Insider transactions (secform4.com): http://www.secform4.com/insider-trading/DEO.htm
Insider transactions (insidercrow.com): http://www.insidercow.com/history/company.jsp?company=DEO
Ownership Summary (nasdaq.com): http://www.nasdaq.com/symbol/DEO/ownership-summary
Institutional Holdings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/institutional-holdings
Insiders (SEC Form 4) (nasdaq.com): http://www.nasdaq.com/symbol/DEO/insider-trades
Insider Disclosure (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/insider-transactions

## SOCIAL MEDIA AND OTHER VARIOUS SOURCES ##
PST (pennystocktweets.com): http://www.pennystocktweets.com/stocks/profile/DEO
Market Watch (marketwatch.com): http://www.marketwatch.com/investing/stock/DEO
Bloomberg (bloomberg.com): http://www.bloomberg.com/quote/DEO:US
Morningstar (morningstar.com): http://quotes.morningstar.com/stock/s?t=DEO
Bussinessweek (businessweek.com): http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=DEO



$DEO DD Notes ~ http://www.ddnotesmaker.com/DEO
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new investments new investments 9 years ago
Get out now! Buy back after investigation over and earnings out!!
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Norton1973 Norton1973 11 years ago
Lol! Thanks, in for a while, will see what happens.
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033MPS 033MPS 11 years ago
Looks good... and tastes even better! Welcome to the pub! ...er, club! Slainte.
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Norton1973 Norton1973 11 years ago
I recently bought DEO, looks good.
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TRUISM TRUISM 11 years ago
Diageo has been on the rise as of late.........

Hope this momentum continues.
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DewDiligence DewDiligence 11 years ago
DEO acquires India’s largest liquor company: #msg-81353159.
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Dudebud Dudebud 12 years ago
Diageo's Whiskey Acquisitions Make for a Top Shelf Investment

By Daniel Ferry - June 11, 2012

http://beta.fool.com/catominor/2012/06/11/diageos-whiskey-acquisitions-make-for-a-top-shelf-/5639/

In a time of economic uncertainty, one thing is guaranteed: people are going to drink. Lost your job? Drown your sorrows in a beer. Got a new one? Pop the champagne. Truly, any event whatsoever appears to be a legitimate reason to imbibe. And no company is better positioned to profit from the place alcohol holds in our hearts (and livers) than Diageo (NYSE: DEO), a global company with strong brands in every major adult beverage market.

Diageo has been in the news recently for investing over $1.5 billion in Scotch whisky production, and for the acquisition of family-run distiller Cabin Fever Maple, continuing their expansion into craft whiskey.* I view this as a sign of management's focus on extremely long-term success -- since their Scotch can take decades to mature -- as well as their shrewd understanding of the trends in the marketplace.

Even as the sales of Diageo's flagship brands remain strong, consumers in the critical North American market and elsewhere are increasingly gravitating toward craft distilleries, echoing a similar movement in favor of craft beers. Diageo's Catalyst Division has been created to exploit this trend, focusing on acquiring small regional distillers, building brand equity, and plugging their product into Diageo's powerful marketing and distribution network. This is the key to Diageo's success: much like Coca-Cola (NYSE: KO), Diageo has built up a network of consolidated importers, distributors, and a veritable legion of salespeople and marketers that give it an impressive reach and cost advantage. This allows Diageo to add significant value to new acquisitions, and I believe this approach is the driver behind the company's future growth.

Diageo enjoys considerable scale over its rivals, to the extent that some of its smaller competitors, particularly Beam Inc. (NYSE: BEAM) with its attractive portfolio of bourbons, are more credible as takeover candidates for Diageo than true peers:

Despite these large corporate presences, however, the spirit market remains highly fragmented. The top ten producers collectively have a global market share under 15%, with even lower shares in emerging markets. There are two avenues to capture greater share, and Diageo is well-positioned to pursue both. One is the strategy of leveraging existing premium brands and promoting them as aspirational beverages for newly wealthy consumers. Diageo's portfolio of top shelf brands is unparalleled, particularly in the high-visibility Scotch whisky and ultra-premium vodka markets. The second approach is to acquire small producers with excellent regional reputations, and build out these brands. Diageo has a strong record of making prudent acquisitions that prove accretive to earnings in short order.

Diageo's 2008 acquisition of Dutch vodka distillery Ketel One is an excellent example of the firm's ability to leverage its distribution as well as its discipline in expanding their brand portfolio. At the time, the Swedish government was divesting itself of its national booze distributor, which owned the popular Absolut ultra-premium vodka. Diageo expressed interest, but found itself in a bidding war with Pernod Ricard and Bacardi. Rather than swallow a price tag over $8 billion, Diageo abandoned Absolut and opted to become the exclusive distributor of Ketel One for just $900 million. Ketel One has consistently outperformed Diageo's expectations, as the company's legendary distribution system continues to build Ketel One into one of the world's most valuable ultra-premium vodkas. Meanwhile, the smaller debt load required to buy Ketel One has allowed Diageo to expand aggressively into Asia, South America, and Africa. Pernod Ricard ultimately acquired Absolut, but the debt it took on has crippled its ability to compete with Diageo in emerging markets.

Diageo is expensive today, trading for nearly 24 times earnings. Even at this valuation, however, I expect it to outperform its peers as it pursues its two-pronged strategy of acquisitions and brand expansion. Diageo is on track to meet its goal of generating half of its revenue from emerging markets by 2015. If Diageo can continue to execute well, it will create an insurmountable brand presence in the wide open markets of the new global middle class. While this might take awhile, just as in whiskey production, good things take time. And for Diageo, just as for good whiskey, I'm willing to pay a premium for quality.
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Dudebud Dudebud 12 years ago
DEO Strategic Brands



Crown Royal
No.1 Canadian whisky in the world**.
5.1 million 9 litre cases*
Top markets: US, Canada, Global Travel & Middle East
For more information visit www.crownroyal.com


Johnnie Walker
No.1 scotch whisky in the world**.
17.8 million 9 litre cases*
Top markets: Global Travel & Middle East, US, Brazil, Thailand, Mexico
For more information visit www.johnniewalker.com


J&B
No.4 in the global scotch whisky category**
4.6 million 9 litre cases*
Top markets: Spain, France, South Africa, US, Portugal
For more information visit www.jbscotch.com


Windsor Premier Scotch whisky
1 million 9 litre cases*
Top markets: Korea and China


Buchanan's Scotch whisky
1.5 million 9 litre cases*
Top markets: Venezuela, Mexico, Caribbean, US, Colombia, Global Travel & Middle East


Bushmills Irish whiskey
0.6 million 9 litre cases*
Top markets: US, Ireland, GB, Global Travel & Middle East,France
For more information visit www.bushmills.com


Smirnoff
No.1 premium spirit brand in the world**
24.5 million 9 litre cases*
Top markets: US, GB, Canada, Brazil, South Africa
For more information visit www.smirnoff.com


Ketel One vodka
Super premium vodka
2.1 million 9 litre cases*
Top markets: US, Canada
For more information visit www.ketelone.com


Cîroc Ultra premium vodka
1.3 million 9 litre cases*
Top markets: US, Brazil, Global Travel & Middle East
For more information visit www.ciroc.com


Baileys
No.1 in the global liqueur category**
6.8 million 9 litre cases*
Top markets: US, GB, Germany, Global Travel & Middle East, Canada
For more information visit www.baileys.com


Captain Morgan
No.2 brand in the rum category in the world**
9.1 million 9 litre cases*
Top markets: US, Canada, GB, Germany, South Africa
For more information visit www.captainmorgan.com


Jose Cuervo
No.1 in the global tequila category**
4.6 million 9 litre cases*
Top markets: US, Canada, Greece, Spain, Australia
For more information visit www.josecuervo.com


Tanqueray
No.1 in the US imported gin segment**
2 million 9 litre cases*
Top markets: US, Spain, Canada, Global Travel & Middle East,Greece
For more information visit www.tanqueray.com


Guinness
No.1 in the global stout segment***
11 million 9 litre case equivalent units*
Top markets: Ireland, Nigeria, GB, US, Cameroon
For more information visit www.guinness.com
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Dudebud Dudebud 12 years ago
Seems to be a lot of support around 93. I was thinking we might have another opportunity to add if it came back to the new year price of 88 or so at the 50ma but its starting to look like we're bucking the trend and headed back north.

Besides, who can argue with Diageo's recession proof brands? I'll always find the money to enjoy a Guinness.

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rocketrosas rocketrosas 13 years ago
Oops, i just thought VUQO's part of diageo. Sin stocks are really good to watch. You never know who's buying who. DEO is on top of my list.


I have been trading for a year and still learning. :)
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thinkfaceblackheart thinkfaceblackheart 13 years ago
wrong board honey. VUQO board is here: http://investorshub.advfn.com/boards/board.aspx?board_id=14876. Not much trading but can you confirm this information before posting we have to be careful about what we print here dear. Are you an investor?
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BCInvestor BCInvestor 13 years ago
No. They are a small independent brand.
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rocketrosas rocketrosas 13 years ago
Is VUQO part of diageo? A friend of mine from jive records told me that an A list celebrity is going to promote this thing.
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BCInvestor BCInvestor 13 years ago
LIQR announced expansion with DEO yesterday, wonder if this is going to pop?
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BCInvestor BCInvestor 13 years ago
I will check it out.
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BCInvestor BCInvestor 13 years ago
Diageo New $2.1 BN Purchase Launched in the US by Liquor Group

April 4, 2011 – Jacksonville, FL – In late February 2011, Diageo (NYSE:DEO) the world's largest spirits maker, agreed to buy Mey Icki Distillery, Turkey's biggest spirits company, that holds an 80 percent share of the country's top-selling spirit categories. London-based Diageo, maker of leading alcohol brands including Johnnie Walker whisky and Smirnoff vodka to name a few, acquired Mey Icki and their entire portfolio of products from the private equity firms TPG Capital and Actera for $2.1 billion in cash. TPG Capital manages $48BN in assets with operations worldwide, while Actera is a Turkish Based fund operating in excess of $500 million.

Liquor Group Wholesale (Publicly Traded: LIQR) and it’s privately held state level distribution network was chosen to implement the initial 2 year US distribution strategy for Diageo’s Mey Icki Portfolio, which is lead by Binboa Vodka; the first containers of the vodka the have already landed on US shores at Liquor Group distribution hubs. Binboa comes in award winning bold flavors including: Red Apple, Satsuma, Red Orange and Strawberry, to suit the palates of the new “Daring Taste Aware Consumer”. These products are already funneling through the State Level Customer Distribution Channels of Liquor Group, are being registered for sale in various states and are moving towards end consumers.

“Liquor Group is very pleased to be selected among all of the larger distributors commonly used by major portfolios like Diageo to launch and develop these important brands throughout the US.” says C. J. Eiras, CEO of Liquor Group Wholesale “Our unique abilities and flexibility-to-market allows Liquor Group to achieve distribution success for smaller and larger brands; Binboa will see immediate results at the cash registers due to our Patent-Pending Bailment Distribution Model.”

Binboa’s successful marketing approach is based on a Cerebral Mid-Twenties Survey Style Advertising Campaign; including such slogans as: “On a Night Out, 95% of Party Goers Meet New People, 5% Remember Their Names Afterwards…” and “On a Friday Afternoon, 4% of People Work, 96% Pretend To Work.” High quality spirits coupled with this catchy marketing approach has earned Binboa Vodka the largest market share in segments of Europe and Asia, and will appeal to hip, market savvy US consumers as well. Eiras summarized: “Since Diageo has spent more on this acquisition than Bacardi spent on the purchase of Grey Goose Vodka, we at Liquor Group are confident that this Portfolio is well positioned for success.”
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BCInvestor BCInvestor 13 years ago
I saw DEO is considering selling Jose Cuervo for $2BN. I think they should keep it.
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BCInvestor BCInvestor 13 years ago
Is DEO out to buy CEDC?
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BCInvestor BCInvestor 13 years ago
Another example of a non-substantive PR today. This company makes money and makes sense in operations but their PR department sux.
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BCInvestor BCInvestor 13 years ago
DEO should be putting out more substantive PR's than this horse sh*t.
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BCInvestor BCInvestor 13 years ago
DEO staying above $70. Nice.
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BCInvestor BCInvestor 14 years ago
Keep going up DEO!
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BCInvestor BCInvestor 14 years ago
DEO breaks 70 again! Nice for me!
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BCInvestor BCInvestor 14 years ago
Ask at $70!
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BCInvestor BCInvestor 14 years ago
Headed downward in early trading, not a good start of the day.
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BCInvestor BCInvestor 14 years ago
DEO still the KING of the ALC BEV WORLD!
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BCInvestor BCInvestor 14 years ago
DEO being hurt by new UK tax proposal?
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BCInvestor BCInvestor 14 years ago
DEO is kicking it again.
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LiquorBroker LiquorBroker 14 years ago
This company wins everytime. Good management, brits.
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reggiemiller reggiemiller 14 years ago
I am new to this board. I am from Florida in usa. I am asking people to list the stock screeners you use to find stocks. Whatever websites you use to find stocks, I need them. I do not know any international stock screeners. Please help me and I will return favors with any research you may need in us
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BCInvestor BCInvestor 14 years ago
Tangueray has a real foothold in the market. A great part of DEO overall.
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BCInvestor BCInvestor 14 years ago
Several Diageo brands won at this years World Spirits Competition.
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goforthebet goforthebet 14 years ago
Diageo’s Walsh Sees ‘Slow’ Recovery as U.S., Europe Trail Asia

By Andrew Cleary

Nov. 2 (Bloomberg) -- Diageo Plc Chief Executive Officer Paul Walsh said the world’s largest liquor maker will see a “long and slow” recovery from recession in its biggest markets, and plans to compensate by expanding in emerging economies.

The U.S. and Europe will take more time than Asia to rebound, Walsh, 54, said in an interview at Diageo’s London offices. Countries such as Mexico and Brazil have been “almost business as usual” through the slowdown, the CEO said, adding that China has seen a “sharp, V-shaped recovery” as a result of the country’s $586 billion stimulus package.

“I’ve been in this business 27 years and never seen anything like it -- we just saw the brakes go on in November,” Walsh said. “There’s been gradual improvement since April, but it’s not a snap-back” to pre-crisis growth levels, he added.

Diageo saw sales growth stall in the U.S. toward the end of last year as distributors stopped ordering and depleted inventories, while consumption faltered in European markets from Spain to Ireland. The CEO said he plans to expand in Latin America, Asia and Africa to guard against any future slowdown. In 10 years time, Diageo’s revenue from those regions will represent a “much bigger” percentage of the total. The U.S. and Europe currently account for about two-thirds of net sales.

The CEO said one of the main lessons he learned from the recession was the crippling effect of de-stocking, as retailers’ practice of reducing inventory is known.

“We didn’t have enough visibility of the inventory,” the CEO said. “In the future, we’ll work closer with distributors to understand depletions better.”

Pernod, LVMH

Competitors Pernod-Ricard SA, Brown-Forman Corp., Laurent- Perrier SA, Remy Cointreau SA and LVMH Moet Hennessy Louis Vuitton SA have all said sales were hurt earlier this year as U.S. retailers ran down inventory during the recession.

Walsh said the Thanksgiving and Christmas holidays will be “critical” indicators of whether U.S. consumers are prepared to increase purchases of Diageo’s more expensive brands such as Johnnie Walker whisky, Ketel One vodka and Baileys liqueur. “The jury is still out,” he added in the Oct. 27 interview.

LVMH said this month that demand for cognac improved “significantly” as wholesalers began to replenish their inventories, echoing comments from Remy Cointreau.

Diageo is developing computer software and implementing inventory-management practices globally to ensure it has better knowledge of what is being held by third parties, Walsh said.

Advertising Perceptions

The CEO said consumer spending, which has strengthened this year as interest rates have declined along with food and gas prices, may be affected should governments raise taxes to reduce borrowing. Britain had the biggest budget deficit for any September since records began in 1993, figures this month showed, while in the U.S., the deficit hit a record $1.4 trillion in the year ended Sept. 30.

“How governments solve their deficit problems will be crucial,” Walsh said. “Any increase in corporate or personal tax would squeeze disposable income,” he said.

The maker of Guinness stout has seen a change in the way marketing and advertising are perceived, with consumers more likely to respond to messages about a product’s quality and heritage, rather than a superficial ad campaign, Walsh said.

Diageo’s new online campaign for the Smirnoff vodka brand, its top-seller, focuses on the story of founder Piotr Smirnov and his son Vladimir, who fled Moscow for Paris after the 1917 Russian Revolution having escaped death by firing squad. Guinness’ advertising campaign this year has focused on founder Arthur Guinness and the stout’s 250th anniversary.

“Bling has gone, consumers’ views have changed,” he said. “People will still pay for quality, but ostentatious consumption is gone.” To reflect the change, Diageo has shifted its advertising focus to “play up the legitimate quality credentials of brands, with more talk about authenticity,” the CEO added.

To contact the reporter on this story: Andrew Cleary in London at acleary7@bloomberg.net.

Last Updated: November 1, 2009 19:00 EST
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BCInvestor BCInvestor 15 years ago
GENEVA - The World Beverage Competition (WBC) and related competitions World Wine Competition, World Spirits Competition, World Beer Competition, known as “The World’s Largest Beverage Competition”TM, have begun to accept applications for participation in the 2009-2010 competition. Competition organizers expect a large and diverse participant base this year, as last year's entries exceeded 10,000 brands, with this year expected to be much the same; especially with the additional categories recently added to increase participation and broaden the reach of the competition, which has been an ongoing concern since 1991 and is considered the Premier and most Prestigious Beverage Competition in the World.

Small and mid-sized beverage brands compete in a fair and honorable double-blind taste test alongside major beverage conglomerates such as Dannon®, Bacardi®, Pepsico®, Liquor Group®, China Mist Teas®, E&J Gallo® and Diageo® for the honor of being adorned with awards from the World Beverage Competition. The tradition continues as we expanded the number of beverage categories to cover the full spectrum of products available in the world today including: Dairy, Energy Drinks, Water, Soda, Sports Drinks, Dietary Beverages, Powdered Drink Mixes, Juices, Coffee, Tea, Wine, Spirits, Liqueurs, Cider and Beer.

All products submitted to the World Beverage Competition are taste tested by a panel of Judges who…

…are industry professionals from 6 different continents; not celebrities, beverage retailers or public figures whom may show partiality towards a particular brand.

…are not divulged to the public, to avoid undue influence from brand owners and the media, which results in issues of credibility for the competition.

…do not see the packaging or know the brand-name prior to documenting and submitting their tasting scorecards.

International Media partners are being selected to offer in-depth coverage of the event and publicity for the competition winners. The familiar stringent judging regimen and the global brand participation assure a year of excitement for award winning participants!

Integrity, prestige, honor and success are words best used to describe the effect that competitors enjoy once awarded by this time-honored competition; founded on the principle that beverages ought be judged not by the strength of their marketing but rather on their quality and innovation. Beverage brand owners spanning the globe now have the chance to compete on an even playing field.

For more information on the WBC, email Info@BeverageCompetition.com or visit www.BeverageCompetition.com, www.SpiritsCompetition.com, www.WinesCompetition.com or www.BeerCompetition.com.
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BCInvestor BCInvestor 15 years ago
I saw that on FOX NEWS and was very very surprised that DEO would need TARP. Glad it was a mistake!
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I Like Bottom Fishing I Like Bottom Fishing 15 years ago
DEO News DJ UK Union Challenges Diageo To Justify Scottish Job Cuts

Friday, July 3, 2009 11:52 AM

Scottrade.com
This email is compliments of Scottrade.com

News for 'DEO' - (DJ UK Union Challenges Diageo To Justify Scottish Job Cuts)

LONDON (Dow Jones)--The U.K.'s largest labor union said Friday it wants Diageo PLC (DEO) to justify what it called "swingeing" cuts at its U.K. operations.

The maker of Johnnie Walker scotch, Guinness stout and Smirnoff vodka, said Wednesday it will cut 900 of its 4,500 Scottish workforce.

The Unite union said it wants Diageo to produce a "detailed financial audit of its trading performance" in order to justify the move.

"Diageo's cuts will devastate these communities, so the very least they owe these loyal workers is a proper explanation of why they are to be thrown on the scrapheap," said Unite's Jim Winter. "We want a full, independent audit of Diageo's figures because we believe the company doesn't need to pursue such drastic action and we fully intend to fight to defend these jobs.

Diageo said Wednesday the move, which includes the closure of a packaging plant, a distillery and a cooperage, will save GBP40 million a year from 2012.

Union Web site: www.unitetheunion.com

-London bureau, Dow Jones Newswires; +44 (0)20 78 42 9330; generaldesklondon@dowjones.com

Click here to go to Dow Jones NewsPlus, a web front page of today's most important business and market news, analysis and commentary: http://www.djnewsplus.com/access/al?rnd=%2BrFuX7rOcZgXqFaF7hQljA%3D%3D. You can use this link on the day this article is published and the following day.

(END) Dow Jones Newswires

July 03, 2009 11:51 ET (15:51 GMT)

Copyright (c) 2009 Dow Jones & Company, Inc.- - 11 51 AM EDT 07-03-09

Source: DJ Broad Tape
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I Like Bottom Fishing I Like Bottom Fishing 15 years ago
Diageo Issues Statement Regarding the New Captain Morgan Rum Facility in the US Virgin Islands

Wednesday, July 01, 2009 19:37ET

http://www.knobias.com/story.htm?eid=3.1.2163c7224e87bb951ad258c38fe10062399a6826ab23a9bc53f3c5d5f777efc1

NORWALK, Conn., July 1 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, beer and wine company is setting the record straight in light of a Bloomberg story that erroneously stated that Diageo received funds from the Troubled Assets Recovery Program (TARP). Diageo has never sought, and will not receive TARP funds.

The suggestion by Bloomberg that Diageo is receiving TARP funds is false ("Bailout of U.S. Banks Gives British Rum a $2.7 Billion Benefit... The $2.7 billion Diageo tax break in the October bailout bill gives the most financial aid to a non-U.S. company," Bloomberg, June 26, 2009). The public-private initiative that is bringing Captain Morgan to St. Croix is based on cover over, not TARP. Cover over has been the law of the land for more than a half century and the rum cover over extender (which increases cover over from $10.50/gallon to $13.50/gallon) has been reenacted every year by Congress as part of an independent package of tax extenders. Congress has enacted the cover over extender based upon its finding that the US Virgin Islands (USVI) has a continuing need for cover over revenues to promote its economic stability and fiscal autonomy.

Purely as a matter of circumstance, Congress attached the extenders package to the TARP bill last fall. It is clear that the cover over is completely unrelated in any way to either the bailout or TARP money. The suggestion in the Bloomberg article that Diageo somehow benefits from TARP funds is misleading and gives the reader an inaccurate and false impression. Diageo's agreement with the USVI was announced in June 2008 -- well before any TARP legislation was ever discussed on Capitol Hill. Even if this extender had never been introduced or passed, Diageo's agreement with the USVI would still be in tact.

The following overview describes the public-private initiative between the Government of the USVI and Diageo that will build a state-of-the-art distillery in St. Croix to supply rum for the Captain Morgan brand in the US for at least thirty years.

OVERVIEW

Last summer, the USVI and Diageo announced a public-private initiative under which Diageo will construct and operate a state-of-the-art, environmentally sound, high-capacity rum distillation facility in St. Croix that will age and supply all rum used to produce Captain Morgan products for the US for at least thirty years beginning in 2012.

The distillery will provide much-needed economic stimulus for the USVI as a major boost in promoting the Territory's goal to achieve economic stability and fiscal autonomy as it moves from historic budgetary deficit to budgetary surplus. The Agreement was ratified by the US Virgin Islands Legislature in July 2008 after three days of extensive public hearings.

The USVI-Diageo partnership is well-balanced: Diageo commits to manufacture its premium brand, Captain Morgan, on St. Croix for at least 30 years; the operation of Diageo's state-of-the art rum distillery, coupled with more than $6 billion in cover over revenues generated by the new distillery, injects irreplaceable long-term stimulus into the USVI economy; and the USVI provides Diageo with lawfully enacted incentives to promote rum production. Since 1962, the USVI has subsidized local rum production and no new incentive programs were created for this initiative. As with the Territory's current rum producer, the rum cover over law specifically allows the USVI to apply cover over revenues to finance subsidies to attract rum production, but for no other purpose (see 26 U.S.C. 7652).

The rum cover over program -- the economic financing mechanism behind the USVI-Diageo public private partnership -- has been the cornerstone of the US-USVI relationship since Congress enacted the Revised Organic Act more than a half century ago. With the USVI-Diageo Agreement, the USVI finally is making progress toward Congress' long-stated objective that the USVI apply rum cover over revenues to achieve economic stability and fiscal autonomy. Congress, in 1983 and again in 2000, enacted laws vesting exclusive discretion in the USVI legislature to expend rum cover over revenues as it may determine. The USVI-Diageo public-private initiative is grounded in the letter and the spirit of the rum cover over law.

FACTS ABOUT THE INITIATIVE

-- For more than 50 years, the rum cover over has been the primary
financing mechanism thru which the US Government provides funding and
economic development resources to the US territories. The rum cover
over program returns to the two territories excise tax revenue collected
on US sales of Caribbean produced rum.
-- By law, the expenditure of cover over revenues in the USVI is vested
exclusively in the USVI Government.
-- There is no TARP or bailout money involved in the rum cover over
program.
-- The current rum cover over law was enacted in 1954. The extender
provision has been in place since 1993 and has been renewed by Congress
each year since. Although it was circumstantially enacted with the
recently passed TARP bill, the latest cover over extender is totally
unrelated to that measure.
-- The USVI is devoting rum cover over revenues specifically as Congress
directed when it enacted the rum cover over law: to generate a sustained
revenue stream designed to promote economic development.
-- The USVI is the most fiscally challenged of all the US states and/or
territories and the USVI-Diageo initiative will expand an essential
manufacturing base thereby creating a new and irreplaceable revenue
source for the territory.


-- Diageo's 30 year commitment to produce its flagship Captain Morgan
rum in St. Croix is the most significant economic event for the USVI
since the last half century.

ABOUT DIAGEO

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE Diageo

Contacts:

Zsoka McDonald of Diageo
203-229-4730

Rachel Rosenblatt of FD
212-850-5697


Public Companies Associated with this story:
DEO

Knobias Subject Codes Associated with this story:
Corp Financing Markets/EMERGING Markets/US PIPEs
Product News Sector/US World News

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