By Anthony Shevlin

Danone SA (BN.FR) said Tuesday that it has signed a strategic regional partnership with Lazada Group to strengthen their existing e-commerce business in Southeast Asia.

The French company said that the partnership, which covers Indonesia, Malaysia, Singapore and Thailand, aimed to bring a superior online shopping experience for key product categories to the region's ever-growing number of online consumers.

The alliance will begin working immediately with Danone's early-life nutrition category which offers a portfolio of brands for families with young children. Lazada's digital platforms will provide ordering solutions and personalized service to consumers.

Write to Anthony Shevlin at anthony.shevlin@dowjones.com

(END) Dow Jones Newswires

November 28, 2017 04:51 ET (09:51 GMT)

Copyright (c) 2017 Dow Jones & Company, Inc.
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