Vodafone to Sponsor ESL's Esports Events

Data : 26/04/2018 @ 09:09
Fonte : Dow Jones News
Titolo : Vodafone Grp. (VOD)
Quotazione : 175.76  -0.02 (-0.01%) @ 14:09
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Vodafone to Sponsor ESL's Esports Events

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By Adria Calatayud

 

Vodafone Group PLC (VOD.LN) said Thursday that it will sponsor the world's largest esports company's flagship event series as part of a partnership with ESL.

The British telecommunications giant said the sponsorship agreement includes a new live-broadcast segment of ESL events, content and advertising distribution, as well as branding at the events. ESL has players and fans from 25 countries where Vodafone has more than 500 million mobile connections, Vodafone said.

Furthermore, the two companies will work in partnership to support initiatives that promote diversity and female participation in esports activities in Australia, the U.K. and Germany, Vodafone said.

 

Write to Adria Calatayud at adria.calatayudvaello@dowjones.com

 

(END) Dow Jones Newswires

April 26, 2018 02:54 ET (06:54 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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