Grafico Azioni Vodafone (LSE:VOD)
6 Mesi : Da Feb 2018 a Ago 2018
By Adria Calatayud
Vodafone Group PLC (VOD.LN) said Thursday that it will sponsor the world's largest esports company's flagship event series as part of a partnership with ESL.
The British telecommunications giant said the sponsorship agreement includes a new live-broadcast segment of ESL events, content and advertising distribution, as well as branding at the events. ESL has players and fans from 25 countries where Vodafone has more than 500 million mobile connections, Vodafone said.
Furthermore, the two companies will work in partnership to support initiatives that promote diversity and female participation in esports activities in Australia, the U.K. and Germany, Vodafone said.
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(END) Dow Jones Newswires
April 26, 2018 02:54 ET (06:54 GMT)
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