Exxon Mobil Launches Loyalty Program to Replace Plenti
11 Luglio 2018 - 4:48PM
Dow Jones News
By Colin Kellaher
Exxon Mobil Corp. (XOM) on Wednesday said it launched a new
loyalty program to replaces its participation in the shuttered
Plenti program.
The Houston oil and gas giant said its new program, dubbed Exxon
Mobil Rewards+, will enable customers to earn and redeem points on
fuel, car washes and convenience-store purchases at participating
Exxon and Mobil stations across the U.S.
American Express Co. (AXP) in April said the Plenti points
program, which the card company launched about three years ago with
a variety of participating merchants, would end on July 10.
Exxon Mobil said it will match unused Plenti points for Exxon
and Mobil customers who participated in the previous Plenti program
and meet eligibility criteria.
Write to Colin Kellaher at colin.kellaher@wsj.com
(END) Dow Jones Newswires
July 11, 2018 10:33 ET (14:33 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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