Members worldwide purchased more than 100
million products during Prime Day
Members celebrated Prime Day with a week of
savings at Whole Foods Market, where they saved millions of dollars
– the best-selling deal was organic strawberries
Best sellers worldwide were the Fire TV Stick
with Alexa Voice Remote and Echo Dot – making this, with 12-hour
early access to device deals, the biggest event ever for Amazon
devices
(NASDAQ:AMZN) – On a day (and a half) with more than one million
deals worldwide offered exclusively to Prime members, sales this
Prime Day surpassed Cyber Monday, Black Friday and the previous
Prime Day, when comparing 36-hour periods, making this once again
the biggest shopping event in Amazon history. Prime members
worldwide purchased more than 100 million products during this
year’s Prime Day event. Best-sellers worldwide were the Fire TV
Stick with Alexa Voice Remote and Echo Dot – making this, with
12-hour early access to device deals, the biggest event ever for
Amazon devices. For the first time, U.S. Prime members
celebrated Prime Day with a week of savings at Whole Foods Market.
Members saved millions of dollars at Whole Foods Market with Prime
Day deals, of which the best-selling deal was organic strawberries.
Small and medium-sized businesses selling on Amazon far exceeded $1
billion in sales this Prime Day.
“Prime Day offers us a unique opportunity to thank Prime members
with our best deals,” said Jeff Wilke, CEO Worldwide Consumer,
Amazon. “Extending Prime Day to a day and a half this year allowed
us to further reward members with unbeatable deals, access to
exclusive new products and unforgettable experiences that highlight
the many benefits of a Prime membership. All of this was made
possible because of our many valued associates – the global team
that continues to make Prime Day bigger and better.”
Global Highlights from Prime Day 2018
- A record number of Prime members
shopped across 17 countries.
- Amazon welcomed more new Prime members
on July 16 than any previous day in Amazon history.
- Customers purchased millions of Fire TV
devices on Amazon globally during Prime Day.
- Prime Day was the biggest event ever
for Echo devices with screens, Echo Show and Echo Spot.
- Customers purchased more than five
million items in each of the following categories: Toys, Beauty
products, PCs and computer accessories, Apparel and Kitchen
products.
- Prime Day was the best event ever for
Amazon devices for kids, including Echo Dot Kids Edition, Fire 7
Kids Edition tablet and Fire HD 8 Kids Edition tablet.
- July 16 was the best day ever for Fire
TV devices and Kindle e-readers on Amazon globally.
- For the first time, members in
Australia, Singapore, the Netherlands and Luxembourg participated
in Prime Day.
- Millions of customers around the world
streamed Unboxing Prime Day events including the Amazon Music
concert with Ariana Grande as well as the PUBG Squad Showdown
hosted by Twitch Prime with a performance by deadmau5.
U.S. Highlights from Prime Day 2018
This Prime Day, members enjoyed access to Amazon device deals 12
hours earlier. The Toshiba 4K Ultra HD Fire TV Edition (50-inch)
and the Toshiba 4K Ultra HD Fire TV Edition (43-inch) are now the
best-selling TV deals in Amazon history – together selling over six
times as many TVs compared to last year’s record-setting Fire TV
Edition. Other highlights include:
- July 17 was the biggest sales day for
smart home devices in Amazon history, with over a million devices
sold.
- Ring had its biggest day ever on Amazon
on July 16, with the Ring Video Doorbell Pro selling out.
- The Amazon Cloud Cam was the
best-selling security camera deal in Amazon history.
- For the first time, U.S. Prime
members celebrated Prime Day with a week of savings at Whole Foods
Market. Members saved millions of dollars at Whole Foods Market
with Prime Day deals, of which the best-selling deal was organic
strawberries.
- Members purchased more than 300,000
Instant Pot 6 Qt 7-in-1 Multi Use and 150,000 LifeStraw
Personal Water Filters.
- Members stocked up for back-to-school
and off-to-college season, purchasing millions of pencils and
pens.
- Some of the top sellers from Amazon
brands, by category, were Stone & Beam Ceramic Geometric Table
Lamp; Presto! Ultra Soft Toilet Paper; Daily Ritual Women's Jersey
Short-Sleeve V-Neck T-Shirt Dress and AmazonBasics Pre-Seasoned
Cast Iron Skillet.
Prime Day Best Sellers by Country
Customers’ most popular purchase this Prime Day was the Fire TV
Stick with Alexa Voice Remote, which was not only the best-selling
Amazon device, but also the best-selling product from any
manufacturer in any category across Amazon globally. Top sellers
from around the world, excluding Amazon devices, include:
- U.S.: Instant Pot 6 Qt 7-in-1
Multi Use; 23 and Me DNA Test; LifeStraw Personal Water Filter
- U.K.: Bosch Cordless Drill;
Philips Hue Personal Wireless Lighting Light strip; Finish
Dishwasher Tablets
- Spain: SanDisk Ultra 64GB memory
card; Cecotec Conga Excellence 990 4 in 1 iTech 3.0 robot vacuum
cleaner
- Singapore: Coca-Cola Zero Sugar;
Play-Doh Shape and Learn Shape a Story; Kleenex Ultra Soft Toilet
Tissue
- Netherlands: Osmart Zigbee Smart
Plug; Philips Hue White Ambiance GU10 LED Spot; Sandisk Micro
SD
- Mexico: Ace Powder Laundry
Detergent; Amazon Basics USB Lightning Cable
- Luxembourg: Jamie Oliver Tefal
pan; Brita water filter; Solar-lamp in Preserve Jar with USB
connector
- Japan: Top Super Nanox Liquid
Laundry Detergent + Extra Large Refill, SAVAS Whey Protein 100
cocoa flavor 1050g
- Italy: Finish Dishwasher Tabs
All in 1 Max; Braun Multi-grooming Kit Precision Trimmer 9-in-1 for
beard Styling; Hoover Rechargeable Broom 2-in-1 Freedom
- India: Redmi Y2 Gold 32 GB
smartphone; Tata salt; Mi 10000mAH Li Polymer Power Bank 2i
- Germany and Austria: PlayStation
Plus Membership; Jamie Oliver Pan by Tefal; Osmart Zigbee Smart
Plug
- France: PlayStation Plus
Membership; SanDisk Ultra 64GB memory card, TP Link Wi-Fi connected
plug
- China: Philips Sonicare Healthy
White HX6730 Toothbrush; Braun Digital Ear Thermometer; Paul &
Joe Beaute Moisturizing Foundation
- Canada: Instant Pot 6 Qt 7-in-1
Multi Use; LifeStraw Personal Water Filter; Bose QuietComfort Noise
Cancelling Headphones
- Belgium: SanDisk Ultra 128GB
memory card; Osmart Zigbee Smart Plug; Philips Hue lightbulbs
- Australia: PlayStation 4 Pro 1TB
Console with Bonus Fortnite Content; FIFA 18 for PlayStation 4;
Philips Hue lightbulbs
Unboxing Unique Experiences Around the Globe
In the week leading up to Prime Day 2018, millions of customers
streamed the Unboxing Prime Day events. Amazon Music hosted an
exclusive concert featuring Ariana Grande, Alessia Cara, Julia
Michaels and Kelsea Ballerini in New York, Twitch Prime invited
deadmau5 to take on the world’s top gamers in a PUBG Squad Showdown
in Los Angeles and customers in London, Tokyo and Milan were able
to join in the live celebration with a number of unique
experiences. Watch event highlights here.
Spotlighting Small and Medium-Sized Businesses
Small and medium-sized businesses selling on Amazon far exceeded
$1 billion in sales this Prime Day. Products from these unique
sellers increase variety, selection, and contribute to the
ever-expanding inventory available to Prime members worldwide.
Feedback from small businesses includes:
“Prime Day 2018 has exceeded our expectations – sales are up
more than 400 percent over a typical day. We’re excited to leverage
the momentum as we move into the second half of 2018,” said Caron
Proschan, Simply Gum.
“Prime Day was the biggest single sales day of the year. We sold
10 times as many items as we sell on a regular day,” said
Chris Guiher, Vintage Book Art Co.
“Prime Day has been our most successful day ever when launching
new products. We released 10 new items, and all 10 are up more than
300 percent over our previous launches,” said Brandon Straub,
Tegu.
“Prime Day has more than exceeded our best expectations. We’ve
sold more Bakblade 2.0's than ever and sales are up 10 times a
regular day,” said Matt Dryfhout, Bakblade.
Every Day Made Better with Prime
Prime was designed to make your life better every single day.
Over 100 million paid members around the world enjoy the many
benefits of Prime, including shopping and entertainment. In the
U.S. that includes unlimited access to award-winning movies and TV
episodes with Prime Video; unlimited access to Prime Music, Audible
Channels for Prime, Prime Reading, Prime Photos, Twitch Prime;
early access to select Lightning Deals, one free pre-released book
a month with Amazon First Reads, and more. Prime members can also
get deep discounts on select popular products at Whole Foods Market
plus an additional 10 percent off hundreds of sale items. Prime was
built on the foundation of unlimited fast, free shipping and
members receive Prime FREE One-Day Shipping and Prime FREE Same-Day
Delivery in more than 8,000 cities and towns, two-hour delivery
with Prime Now in more than 30 major cities and unlimited Free
Two-Day Shipping on more than 100 million items. Start a free trial
of Amazon Prime at amazon.com/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
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