Members worldwide purchased more than 100
million products during Prime Day
The Echo Dot was the best-selling product in
Canada on Prime Day 2018.
Additional best-selling products included the Instant Pot Duo
7-in-1 Multi-use (6 Quart), LifeStraw Personal Water Filter and
Bose QuietComfort Noise Cancelling Headphones
SEATTLE, July 18, 2018 /CNW/ - (NASDAQ:AMZN) – On a
day (and a half) with more than one million deals worldwide offered
exclusively to Prime members, sales this Prime Day surpassed Cyber
Monday, Black Friday and the previous Prime Day, when comparing
36-hour periods, making this once again the biggest shopping event
in Amazon history. Prime members worldwide purchased more than 100
million products during this year's Prime Day event. Best-sellers
worldwide were the Fire TV Stick and Echo Dot – making this, with
12-hour early access to deals, the biggest event ever for Amazon
devices. Small and medium-sized businesses selling on Amazon far
exceeded $1 billion in sales this
Prime Day.
"Prime Day offers us a unique opportunity to thank Prime members
with our best deals," said Jeff
Wilke, CEO Worldwide Consumer, Amazon. "Extending Prime Day
to a day and a half this year allowed us to further reward members
with unbeatable deals, access to exclusive new products and
unforgettable experiences that highlight the many benefits of a
Prime membership. All of this was made possible because of our many
valued associates around the world – the global team that continues
to make Prime Day bigger and better."
Global Highlights from Prime Day 2018
- A record number of Prime members shopped across 17
countries.
- Amazon welcomed more new Prime members on July 16 than any previous day in Amazon
history.
- Customers purchased millions of Fire TV devices on Amazon
globally during Prime Day.
- Prime Day was the biggest event ever for Echo devices with
screens.
- Customers purchased more than five million items in each of the
following categories: Toys, Beauty Products, PCs and Computer
Accessories, Apparel and Kitchen Products.
- July 16 was the best day ever for
Fire TV devices and Kindle e-readers on Amazon globally.
- For the first time, members in Australia, Singapore, the
Netherlands and Luxembourg
participated in Prime Day.
- Millions of customers around the world streamed Unboxing Prime
Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown
hosted by Twitch Prime with a performance by deadmau5.
Prime Day Best Sellers by Country
Customers' most
popular purchase this Prime Day was the Fire TV Stick, which was
not only the best-selling Amazon device, but also the best-selling
product from any manufacturer in any category across Amazon
globally. Top sellers from around the world, excluding Amazon
devices, include:
- Canada: Instant Pot 6 Qt
7-in-1 Multi Use; LifeStraw Personal Water Filter; Bose
QuietComfort Noise Cancelling Headphones
- U.S.: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test;
and LifeStraw Personal Water Filter
- U.K.: Bosch Cordless Drill; Philips Hue Personal Wireless
Lighting Light strip; Finish Dishwasher Tablets
- Spain: SanDisk Ultra 64GB
memory card with SD adaptor; Cecotec Conga Excellence 990 4 in 1
iTech 3.0 robot vacuum cleaner
- Singapore: Coca-Cola Zero
Sugar; Play-Doh Shape and Learn Shape a Story; Kleenex Ultra Soft
Toilet Tissue
- Netherlands: Osmart Zigbee
Smart Plug; Philips Hue White Ambiance GU10 LED Spot; Sandisk Micro
SD
- Mexico: Ace Powder Laundry
Detergent; Amazon Basics USB Lightning Cable
- Luxembourg: Jamie Oliver Tefal
pan; Brita water filter; Solar-lamp in preserve jar with USB
connector
- Japan: Top Super Nanox Liquid
Laundry Detergent + Extra Large Refill, SAVAS Whey Protein 100
cocoa flavor 1050g
- Italy: Finish Dishwasher Tabs
All in 1 Max; Braun Multi-grooming
Kit Precision Trimmer 9-in-1 for beard Styling; Hoover Rechargeable
Broom 2-in-1 Freedom
- India: Redmi Y2 Gold 32GB smartphone; Tata salt; Mi 10000mAH
Li-Polymer Power Bank 2i
- Germany and Austria: PlayStation Plus Membership;
Jamie Oliver Pan by Tefal; Osmart
Zigbee Smart Plug
- France: PlayStation Plus
Membership; SanDisk Ultra 64GB memory card, TP Link Wi-Fi connected
plug
- China: Philips Sonicare
Healthy White HX6730 Toothbrush, Braun Digital Ear Thermometer,
Paul & Joe Beaute Moisturizing Foundation
- Belgium: SanDisk Ultra 128GB;
Osmart Zigbee Smart Plug; Philips Hue lightbulbs
- Australia: PlayStation 4 Pro
1TB Console with Bonus Fortnite Content; FIFA 18 PlayStation 4;
Philips Hue lightbulbs
Spotlighting Small and Medium-Sized Businesses
Small
and medium-sized businesses selling on Amazon far exceeded
$1 billion in sales this Prime Day.
Products from these unique sellers increase variety, selection, and
contribute to the ever-expanding inventory available to Prime
members worldwide.
Feedback from Canadian small and medium-sized businesses
includes:
"We participated in our second Prime Day this year and it blew
all previous discounted days out of the water. We sold more units
than last year's Prime Day and Black Friday combined. It is
fantastic to be able to reach so many customers in such a short
period of time who are now all familiar with our brand. We are
already looking forward to breaking this record next year."
Tania Brassard, GoWood
from Montreal, QB
"This is our second Prime Day on Amazon.ca. It's a phenomenal
experience in terms of traffic and sales. The transaction level is
easily several times higher than usual and the momentum goes for
the whole week. We will definitely come back next year and let more
customers enjoy great deals on our popular products." Tao Guo,
Little Bot Inc. from Toronto, ON
"We saw a huge jump in our sales! It was the biggest sales day
for us since the previous Prime Day and we are already looking
forward to next year." James
Edwards, Spektrum Glasses from Vancouver, BC
"This year has been our best Prime Day yet! After record sales
and increased customer engagement, we plan to continue
participating in Prime Day every year!" Baber Khimani, Blackstone Naturals
from Mississauga, ON
Unboxing Unique Experiences Around the Globe
In the
week leading up to Prime Day 2018, millions of customers streamed
the Unboxing Prime Day events. Amazon Music hosted an exclusive
concert featuring Ariana Grande,
Alessia Cara, Julia Michaels and Kelsea Ballerini in New York, Twitch Prime invited deadmau5 to
take on the world's top gamers in a PUBG Squad Showdown in
Los Angeles and customers in
London, Tokyo and Milan were able to join in the live
celebration with a number of unique experiences. Highlights from
these events are available here.
Every Day Made Better with Prime
Prime was designed to
make your life better every single day. Over 100 million paid
members around the world enjoy the many benefits of Prime,
including shopping and entertainment. In Canada, that includes
unlimited access to award-winning movies and TV episodes with Prime
Video, access to over one million songs on Prime Music, unlimited
photo storage with Prime Photos, Twitch Prime, early access to
select Lightning Deals, and more. Prime was built on the foundation
of unlimited fast, free shipping and members receive Prime FREE
Same-Day Delivery in Toronto and Vancouver, Prime
FREE One-Day Delivery in over six cities, and unlimited Free
Two-Day Shipping on millions of items. Start a free trial of Amazon
Prime at www.amazon.ca/prime.
About Amazon
Amazon is guided by four principles:
customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term
thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about and follow @AmazonNews.
SOURCE Amazon Canada