Pernod Ricard Launches a Connected Glass with Havana Club
19 Luglio 2018 - 08:30AM
Business Wire
Consumers can test the connected glass until
15 September at Plaza Havana Club (148 rue du Faubourg Saint
Martin, Paris)
Regulatory News:
Press release - Paris, 19 July 2018
Loyal to its vision, Pernod Ricard (Paris:RI) is reinventing
conviviality thanks to new technologies and the possibilities they
offer in terms of consumer experience.
The Group has signed a partnership with BlackSheep, a start-up
whose ambition is to modernize order taking, both in restaurants
and bars thanks to a web app, which does not need to be downloaded
and allows ordering and paying in 3 clicks. Together, Pernod Ricard
and BlackSheep developed an innovative connected glass, launched on
July 10 at the Plaza Havana Club in Paris, the ephemeral meeting
spot of Havana Club for the summer.
The glass is equipped with an NFC chip that allows the consumer
to order a cocktail in a bar. A simple action with a smartphone is
enough to transmit the order to the bartender. Now, the consumer
only needs to wait to be served at the table or to receive a
notification to pick-up the cocktail when ready at the bar.
Knowing that one in three customers foregoes a purchase if the
wait exceeds ten minutes, this new concept has been designed to
simplify the consumer experience and make it as pleasant as
possible. By reducing the time spent ordering, the connected glass
is a true creator of conviviality allowing consumers to fully enjoy
shared moments without having to hail or wait for the server.
This innovation also responds to the fact that many people who
like cocktails give up making them at home because of the perceived
complexity. At home, the same technology gives the user access to
the “Cocktail Club” web app to find ideas for cocktails, recipes,
shopping list based on the ingredients the user already has at home
and the number of guests, etc.
During the test, Pierre-Yves Calloc'h, Global Digital
Acceleration Director, said:
"I am proud to be able to launch this project which aims to
create new habits among consumers to bring cocktails to their
homes. In addition to the development possibilities that the
connected glass offers, it perfectly meets the Group's digital
policy, partnering with start-ups that offer innovative solutions
to given problems in order to constantly improve the experience of
conviviality.”
The connected glass is the latest example of the Group's digital
ambition. Several brands in the Pernod Ricard portfolio have
previously launched connected bottle concepts, including Malibu and
Mumm.
Through these ongoing digital innovations, the Group reaffirms
its commitment to connected conviviality, which goes beyond
traditional communication between brands and consumers and helps
establish new interactions with them.
About BlackSheep
BlackSheep targets the restaurant and bar market. By digitizing
order taking, they offer a new experience for consumers - while
optimizing point-of-sale revenue. The solution comes in the form of
a web-app without download that allows you to order and pay online,
without having to queue. The start-up was founded by three
partners, Olivier, Antoine and Arnaud a year ago during an
entrepreneurship program at HEC, following their business and
engineering studies.
About Plaza Havana Club
For the past five years, Havana Club has been investing in a
space in Paris and recreates the atmosphere of Cuba for three
months. For the fourth time, Café A is hosting the Plaza Havana
Club. A real work of scenography is carried out in order to allow
customers to live a truly immersive experience and to find the
traditional atmosphere of the city as well as the dynamism of the
Cuban youth culture.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with
consolidated Sales of €9,010 million in FY17. Created in 1975 by
the merger of Ricard and Pernod, the Group has undergone sustained
development, based on both organic growth and acquisitions: Seagram
(2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod
Ricard holds one of the most prestigious brand portfolios in the
sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal,
Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish
whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu
liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek,
Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard
employs a workforce of approximately 18,500 people and operates
through a decentralised organisation, with 6 “Brand Companies” and
85 “Market Companies” established in each key market. Pernod Ricard
is strongly committed to a sustainable development policy and
encourages responsible consumption. Pernod Ricard’s strategy and
ambition are based on 3 key values that guide its expansion:
entrepreneurial spirit, mutual trust and a strong sense of
ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code:
FR0000120693) and is part of the CAC 40 index.
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Pernod RicardFabien Darrigues, +33 (0)1 41 00 44 86External
Communications DirectororAlison Donohoe, +33 (0)1 41 00 44 63Press
Relations ManagerorEmmanuel Vouin, +33 (0)1 41 00 44 04Press
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