REPLY: Syskoplan Reply Awarded with the SAP Quality Award in the Innovation Category
21 Novembre 2018 - 10:00AM
Business Wire
Syskoplan Reply, the SAP technology specialist within the Reply
Group, has been awarded with the SAP Quality Award from SAP in the
Innovation category for a project for the SEA Group. The award
honors the latest SAP solutions and it is presented annually at the
SAP NOW event. Syskoplan Reply receives the renowned award for the
fifth time in a row.
The gold award winning project is an innovative SAP Hybris
Marketing solution for SEA from Syskoplan Reply. The SEA Group
manages both Milan Linate and Milan Malpensa airports and provides
all services and related activities. The project consists of
implementing SAP Hybris Marketing to design, create and monitor
marketing initiatives. The aim is to increase the customer
experience of passengers at Milan Malpensa Airport and make their
stay a special experience.
The cross-departmental, effective marketing campaign is based on
the concept of gamification: in the multi-channel campaign,
passengers can participate in a treasure hunt "Hashtag Hunting" at
the airport. Hints for the solution are placed at strategic points
such as shopping centers. The implemented application enables large
amounts of structured and unstructured data to be managed and
processed to provide passengers with personalized content at
multiple touchpoints. The project is part of a comprehensive
digitization program, in which SEA provides the marketing
department with state-of-the-art tools to enhance the customer
experience.
Fabio Degli Esposti, CIO SEA Milan Airports adds: "In the Greek
tragedy, hybris literally means "arrogance", "pride" or
"exclusion". With regard to the implementation of SAP Hybris
Marketing at Milan airports, the project represents an important
step on the road to digital transformation and can be associated
with "outstanding" and "pride". The project completes an
application system that strengthens our business while being
flexible and scalable. With the best digital, mobile-based
solutions, Milan's airports are creating the foundation for
effective and modern customer retention."
As an important SAP partner in the global development of
applications under the SAP Partner Edge program, Syskoplan Reply is
constantly investing in new technologies such as SAP Customer
Experience and SAP HANA in collaboration with SAP, industry
partners, and universities.
Filippo Rizzante, CTO Reply, is pleased with the renewed SAP
award: "The implemented digital transformation project for SEA was
carried out according to the principles of the Agile/Scrum
methodology for SAP and non-SAP components. This allowed the status
to be checked at any time, enabling delivery on time and on budget.
The focus was on greater customer loyalty, and the campaign
increased average passenger spending." Rizzante continues: "As we
are one of the most important European competence centers for SAP
solutions, we can offer innovations based on SAP in almost all
areas".
ReplyReply [MTA, STAR: REY] specialises in the design and
implementation of solutions based on new communication channels and
digital media. Reply is a network of highly specialised companies
supporting key European industrial groups operating in the telecom
and media, industry and services, banking, insurance and public
administration sectors in the definition and development of
business models enabled for the new paradigms of big data, cloud
computing, digital media and the Internet of Things. Reply services
include: Consulting, System Integration and Digital Services.
www.reply.com
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version on businesswire.com: https://www.businesswire.com/news/home/20181121005026/en/
Media:ReplyFabio Zappellif.zappelli@reply.com
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