--LVMH is preparing to launch a luxury brand including ready-to-wear, leather goods and accessories under the name of Rihanna, fashion industry publication Women's Wear Daily reports, citing unnamed sources.

--Rihanna is one of the biggest names in celebrity licencing, having launched several successful clothing and beauty lines and acted as creative director of German sportswear brand Puma, WWD reports.

--This would be the first brand LVMH has built from scratch since the launch of Christian Lacroix in 1987, and a foray outside the heritage brands that comprise its main business as it continues to diversify its activities, WWD says. The company declined to comment, according to WWD.

 

Full story: https://bit.ly/2VYh8Z9

 

Write to Barcelona editors at barcelonaeditors@dowjones.com

 

(END) Dow Jones Newswires

January 17, 2019 04:49 ET (09:49 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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