New Polls Find Two-thirds of the World Agree There are No
Objective News Sources and the Internet is Divisive
WASHINGTON, Jan. 23, 2019 /PRNewswire/ -- Switzerland is the No. 1 country in the world
for the third consecutive year, according to the 2019 Best
Countries Report, a rankings and analysis project by U.S. News
& World Report, BAV Group and the Wharton School of the
University of Pennsylvania. The
rankings evaluate 80 countries across a range of categories, from
economic influence and military might to education and quality of
life, to capture how nations are perceived on a global scale.
For the first time, respondents were asked to pick the countries
they would prefer to buy goods from as a measure of a country's
brand power. Germany comes out on
top with consumers wanting cars, healthcare and pharmaceuticals
from the nation. France is No. 1
for cosmetics and fashion, Italy
is No. 1 in food and wine, and Japan is first for technology and electronics.
At No. 8 on the overall Best Countries list, the U.S. has some
catching up to do, ranking No. 7 in wine, No. 10 in healthcare and
No. 11 in food.
"The Best Countries rankings draw on U.S. News' expertise and
global authority in measuring complex institutions, such as
colleges and hospitals," said Eric
Gertler, executive chairman at U.S. News. "The report arms
citizens, thought leaders, business executives and government
officials with the data to evaluate the global standings of their
nations and leadership."
Key Findings in the 2019 Best Countries
Report:
- Tumultuous news cycles have made an impact on global opinions
regarding media and world safety. Sixty-three percent of people
agree that there are no more objective news sources, and 66 percent
say internet news and content is dividing us rather than uniting
us. Additionally, more than 50 percent agree the world has worsened
in the last year.
- With data privacy scandals at the forefront of people's minds,
77 percent of respondents agree that their internet privacy is at
risk. However, slightly more than half of respondents trust private
companies to keep their personal data safe, and 58 percent
generally trust private companies more than the government.
Further, more than 80 percent of those surveyed agree that CEOs and
business leaders need to be vocal about their views on societal
issues.
- Japan rises to the No. 2 spot
overall as the world anticipates the 2020 Summer Olympics in
Tokyo. The country is perceived as
the most forward-looking, and for the first time, ranks as No. 1
for entrepreneurship. The rest of the top five finds Switzerland – perceived as an innovative
country – at No. 1 again, with Canada, Germany and the U.K. following Japan, respectively.
- For the second year in a row, the U.S. ranks at No. 8 overall.
However, the world's level of trust in the U.S. continues to
decline with the nation now at No. 27 for perceptions of
trustworthiness. Perceptions of the U.S. as a country that cares
about human rights have also fallen. While these might be signs
that President Donald Trump's
strategy on the world stage may not be working, the U.S. is still
perceived as No. 1 in power, followed closely by Russia at No. 2.
- Nordic countries maintain their strong standing in the overall
ranking, with Sweden and
Norway both in the top 10 overall.
At No. 6 overall, Sweden is the
best country for women, to raise children and for green-living.
Norway moves up to No. 9 overall,
seeing increases in the up-and-coming category and remains No. 1 in
citizenship. Belgium makes its
rankings debut at No. 17 overall, behind China and ahead of Italy, due to high marks for citizenship at
No. 10 and quality of life at No. 11.
- Assessing perceptions of countries from North America to Europe to the Middle
East, the report finds the U.K. is No. 1 for education,
New Zealand is the favorite for
retirement, and Canada has the
best quality of life. Luxembourg
leads in the most business-friendly nations, United Arab Emirates is No. 1 for nations with
up-and-coming economies, and Switzerland is the top to headquarter a
corporation.
"This report can help brands understand the potential power they
have in connecting to their home nations, and help guide in
managing their own branding," said Michael
Sussman, CEO of BAV Group.
The 2019 Best Countries ranking methodology relies on data
gathered from a proprietary survey of more than 20,000 business
leaders, informed elites and general citizens. "The report speaks
to the value of having a strong global standing as nations compete
for investment, tourists and influence in the same way companies
compete for consumers' dollars," said David
Reibstein, professor of marketing at the Wharton School.
The Best Countries rankings are the centerpiece of U.S. News'
Best Countries portal, a platform combining in-depth news articles,
interactive data visualization tools, video, photos and op-eds from
global experts in government, business and academia. The platform
is part of U.S. News' civic journalism initiative, which measures
government progress locally, nationally and globally. Civic
includes the Best States, Healthiest Communities and Cities
portals.
2019 Best Countries Rankings
*See the full rankings
here
Overall
1. Switzerland
2. Japan
3. Canada
4. Germany
5. United Kingdom
6. Sweden
7. Australia
8. United States
9. Norway
10. France
To Start a Business
1. Thailand
2. India
3. China
For Quality of Life
1. Canada
2. Sweden
3. Denmark
Most Powerful
1. United States
2. Russia
3. China
For Women
1. Sweden
2. Denmark
3. Canada
For Education
1. United Kingdom
2. United States
3. Canada
For Comfortable Retirement
1. New Zealand
2. Switzerland
3. Australia
Follow the Best Countries coverage on Facebook, Twitter and
LinkedIn using #BestCountries.
About U.S. News & World Report
U.S. News & World Report is the global leader in quality
rankings that empower people to make better, more informed
decisions about important issues affecting their lives. A digital
news and information company focused on Education, Health, Money,
Travel, Cars and Civic, USNews.com provides consumer
advice, rankings and analysis to serve people making complex
decisions throughout all stages of life. More than 40 million
people visit USNews.com each month for research and
guidance. Founded in 1933, U.S. News is headquartered in
Washington, D.C.
About BAV Group
BAV Group is a global consultancy
with expertise in consumer insights and brand marketing strategy.
Using BrandAsset® Valuator, a proprietary brand management tool and
global database of consumer perceptions of brands, BAV informs
strategic and creative solutions that drive business results.
Over 25 years, BAV has captured data and consumer
insights on more than 60,000 brands in 50 countries
around the world, evaluating 75 brand image and equity
dimensions that matter. BAV Group is a unit of
VMLY&R, a WPP company. Visit bavgroup.com to learn
more.
About the Wharton School
Founded in 1881 as the first collegiate business school, the
Wharton School of the University of
Pennsylvania is recognized globally for intellectual
leadership and ongoing innovation across every major discipline of
business education. With a broad global community and one of the
most published business school faculties, Wharton creates economic and social value
around the world. The School has 5,000 undergraduate, MBA,
executive MBA, and doctoral students; more than 9,000 participants
in executive education programs annually and a powerful alumni
network of 94,000 graduates. For more information,
visit http://seicenter.wharton.upenn.edu.
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SOURCE U.S. News & World Report