HEINEKEN enters Ecuadorian beer market with the acquisition of BIELA ECUADOR
02 Maggio 2019 - 05:47PM
Amsterdam, 2 May 2019 - Heineken
N.V. ('HEINEKEN') (EURONEXT: HEIA; OTCQX: HEINY) announces
that it has acquired a majority stake in Biela y Bebidas del
Ecuador S.A. BIELESA ('BIELA ECUADOR') from a group of mainly local
investors.
Over the past few years, BIELA ECUADOR has
established its place in the Ecuadorian beer market by re-launching
the Biela® brand. The BIELA brewery is located in Guayaquil,
Ecuador's largest city, and is fully operational using high-quality
brewing and packaging equipment. In addition to Biela®, HEINEKEN
intends to market its portfolio of premium and international
brands, led by Heineken®, in Ecuador in the future. HEINEKEN also
plans to brew Heineken® beer locally in due course.
Marc Busain, President Americas at HEINEKEN,
said: "We are pleased to announce our investment in Ecuador.
With its favourable demographics, flourishing tourism industry and
GDP growth, it offers a lot of potential to grow our premium
offering, led by the Heineken® brand. We are excited to grow our
business in Ecuador in close collaboration with our new
partners."
Luis Enrique Landinez, CEO of BIELA ECUADOR,
speaking on behalf of the group of investors said: "We are very
pleased to have completed this alliance with HEINEKEN, which is
good news for Ecuador and its consumers, who will have a wider and
better choice of beer products. The successful re-launch of the
Biela® brand, its current recognition in the market, and the
favourable investment environment generated by the Ecuadorian
Government have successfully drawn HEINEKEN into Ecuador."
Ecuador is a very attractive market, with GDP
projected to grow at a 5.7% rate (CAGR) in the next 10 years and
encouraging social-economic fundamentals. The Ecuadorian beer
market presents a promising opportunity for HEINEKEN, with a
current size of 6 million hectolitres per year and a relatively low
consumption per capita of 39 litres when compared to other South
American countries. In addition, the Ecuadorian government is
supportive of foreign investment and of introducing competition in
the beer market.
Financial terms are not disclosed.
ENDS
Press
enquiries
John-Paul Schuirink / Michael Fuchs
E-mail:
pressoffice@heineken.com
Tel:
+31-20-5239-355
Investor and analyst
enquiries
Federico Castillo Martinez / Janine Ackermann / Aris
Hernández
E-mail: investors@heineken.com
Tel: +31-20-5239-590
Editorial information
About HEINEKEN
HEINEKEN is the world's most international brewer. It is the
leading developer and marketer of premium beer and cider brands.
Led by the Heineken® brand, the Group has a portfolio of more than
300 international, regional, local and specialty beers and ciders.
HEINEKEN is committed to innovation, long-term brand investment,
disciplined sales execution and focused cost management. Through
"Brewing a Better World", sustainability is embedded in the
business. HEINEKEN has a well-balanced geographic footprint with
leadership positions in both developed and developing markets. It
employs over 85,000 employees and operates breweries, malteries,
cider plants and other production facilities in more than 70
countries. Heineken N.V. and Heineken Holding N.V. shares trade on
the Euronext in Amsterdam. Prices for the ordinary shares may be
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Source: HEINEKEN NV via Globenewswire
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