LVMH, Rihanna to Launch Fenty Brand This Spring
10 Maggio 2019 - 02:44PM
Dow Jones News
By Cristina Roca
LVMH Moet Hennessy Louis Vuitton SE (MC.FR) said Friday that the
new luxury fashion label it is developing with Rihanna, the famous
pop star, will launch this spring.
The French luxury-goods titan said the brand will be named
Fenty, after the singer's last name.
Rihanna has in the past worked with LVMH on a successful beauty
brand, Fenty Beauty, now one of the cosmetics industry's
fastest-growing brands.
"Everybody knows Rihanna as a wonderful singer, but through our
partnership at Fenty Beauty, I discovered a true entrepreneur, a
real CEO and a terrific leader," said LVMH Chief Executive Bernard
Arnault.
Write to Cristina Roca at cristina.roca@dowjones.com
(END) Dow Jones Newswires
May 10, 2019 08:29 ET (12:29 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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