Kering Sets Modeling Age Requirement of 18
15 Maggio 2019 - 3:44PM
Dow Jones News
By Dieter Holger
Kering's (KER.FR) fashion houses will only work with models aged
18 or above starting in 2020, the French luxury group said
Wednesday.
The company, which owns brands including Gucci and Balenciaga,
made the decision in part due to the influence that models have on
younger generations, Kering Chief Executive Francois-Henri Pinault
said.
"We hope to create a movement that will encourage others to
follow suit," Mr. Pinault said.
The physiological and psychological maturity of models aged 18
or above is also more appropriate to the profession, said
Marie-Claire Daveu, chief sustainability officer and head of
international institutional affairs at Kering.
"We are also aware of the role-model element that images
produced by our houses can represent for certain groups of people,"
Ms. Daveu said.
In September 2017, Kering and LVMH Moet Hennessy Louis Vuitton
SE (MC.FR), the parent of Dior and Givenchy, drew up a set of
standards for their models, including an age requirement of 16.
LVMH didn't immediately respond to a request for comment.
Write to Dieter Holger at dieter.holger@dowjones.com;
@dieterholger
(END) Dow Jones Newswires
May 15, 2019 09:29 ET (13:29 GMT)
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