SDL's Structured Content Authoring Approach Powers United Imaging Healthcare’s Digital Transformation
28 Maggio 2019 - 09:00AM
Business Wire
SDL Tridion Docs Lays Foundation for
Consistency Across Global Content Supply Chain
SDL (LSE: SDL), a global leader in content creation, translation
and delivery, is pleased to announce that United Imaging Healthcare
has transformed its complex content environment with SDL Tridion
Docs, supporting the company’s digital transformation strategy
through a structured approach to its global content supply
chain.
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SDL's Structured Content Authoring
Approach Powers United Imaging Healthcare's Digital Transformation
(Photo: Business Wire)
Offering a full portfolio of advanced medical products covering
the entire process of imaging diagnosis and treatment, United
Imaging Healthcare remains at the forefront of building innovative
medical IT solutions. Each of its 100+ products – shipped globally
in 8 languages – are supported by a wealth of technical and
customer-related content. The company’s Communications Center,
consisting of several teams covering writing, translation
localization, innovation, technical support, and quality control,
regularly produce a large number of user and service manuals – all
of which needs to be written, translated, and then updated on an
ongoing basis.
Several stakeholders – from authors, reviewers to publishers –
are involved across United Imaging Healthcare’s content supply
chain. Working with different tools, content systems and
repositories led to several problems, including content
duplication, and branding inconsistences.
"One small change could impact hundreds of pieces of content,"
explains Guan Lei, Medical Technical Communication Center at United
Imaging Healthcare. "Our biggest challenge was inefficiency, and
after looking at the whole lifecycle of a document it made sense to
move towards a structured authoring environment. SDL has a mature
set of content management solutions, and we’re delighted to have
transformed our environment with SDL’s content and localization
expertise. The combination helped deliver the project in just four
months."
United Imaging Healthcare chose SDL to eliminate these
inefficiencies, helping to transform its content model by shifting
towards a structured content approach. SDL Tridion Docs, a
DITA-based component content management system (CCMS), centralizes
the creation, translation and delivery of United Imaging
Healthcare’s structured content. It manages product information,
after-sales content and self‐service support – all in one place –
and allows any authored content to be stored in a centralized
repository to avoid duplication and fragmentation across teams.
"United Imaging Healthcare is not alone in the challenges it
faces. Brands today are overwhelmed with content. Duplication,
keeping track of changes, and versions – all the way through to
publication – are some of the most inefficient areas of a company’s
content budget," said Thomas Labarthe, Chief Revenue Officer, SDL.
"SDL Tridion Docs will solve these problems, giving United Imaging
Healthcare a centralized, structured way to create and plan
publications, manage versions, and assemble the finished
documentation – efficiently, and with ease."
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For 27 years we’ve helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 90 of the top 100 global companies work with and trust us
on SDL.com. Follow us
on Twitter, LinkedIn and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20190528005040/en/
Media Contacts:SDLMaria Hudson / Denis DaviesCorporate
Communicationsmhudson@sdl.com / ddavies@sdl.com+44 1628 410105
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