Omron Automation Americas Teams up With SDL and Dept to Launch New Website Across Four Languages
22 Luglio 2019 - 9:00AM
Business Wire
The Automation Experts Prepare for Digital
Future with SDL Tridion Sites, a Leading Content Management
Platform
SDL (LSE: SDL), a global leader in content creation, translation
and delivery, today announces that Omron Automation Americas has
launched a new website across four markets and languages to support
its digital growth strategy. Designed, built and launched by SDL’s
partner Dept – and based on SDL Tridion Sites 9.0 – the relaunched
website offers customers across US, Canada Brazil, and Mexico a
highly personalized experience in their own language, alongside
self-service functionality and media-led experiences.
Omron Automation Americas – part of Omron Corporation – is a
recognized global leader in advanced industrial automation services
that solves complex automation problems for customers across the
automotive, manufacturing, electronics, packaging and life sciences
industries. Given the range of solutions and markets, Omron wanted
to make it quick and easy for anyone to find products and
information on its website, open and directly manage their account,
or liaise with its global network of partners and distributors.
“We are excited to launch our new company website to our
customers, investors, partners, media and visitors who are seeking
to learn more about Omron’s products and services,” says Robb
Black, President and CEO of Omron Automation Americas. “We believe
this new site will provide a more worthwhile experience for our
visitors as we placed significant emphasis on personalization and
self-service.”
Within the first two months since launching, Omron Automotive
Americas has already increased online traffic, customer
registrations, and its ranking across major search engines. More
specifically:
- Over 800 leads received, and 600 new account
registrations.
- Avg. number of page views has almost doubled, bounce rate has
improved over 20%.
- Organic Search traffic to new site up over 15%, almost 20%
increase in traffic from Google (Average position in search is over
10 positions higher).
“The brand was already strong, so there was no need to reinvent
it, but we identified the need to increase brand recognition,” said
Harvey Turner, Managing Director Design & Technology US, Dept.
“Our aim was to make the brand more visible online and easier for
customers to use, while also introducing new personalized services.
SDL Tridion Sites’ robust technical architecture, combined with the
design and UX improvements, will transform Omron’s ability to
engage with customers in their own language and on their preferred
device.”
Designed by Dept, a partner of SDL since 2007, the self-service
portal is a key section of the new Omron site. The portal’s
structure is personalized, and the sign-up process and collected
data enables users to be segmented. Once a user has been verified,
the portal can be changed to provide a more personalized
experience. Visitors can self-identify as a distributor, system
integrator, employee, end user or a member of the press, with
relevant content served to them based on their type.
“Preparing for a digital future – across multiple countries and
languages – is a challenge facing any globally ambitious brand,”
explains Adolfo Hernandez, CEO of SDL. “We’re excited to be part of
Omron’s digital transformation, and we look forward to helping them
foster even deeper relationships with customers across the Americas
and beyond.”
SDL Tridion Sites is a powerful web content management solution
that enables companies to effectively create and manage the
integration of marketing, commerce and product-led content across
global web, digital and mobile properties to deliver continuous
digital experiences. It scales to any number of sites, channels,
languages and brands and is highly interoperable, protecting
existing technology investments. By combining SDL Tridion Sites
with SDL Tridion Docs, companies can support the entire customer
journey from presale, through sale, to post sale.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For 27 years we’ve helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 90 of the top 100 global companies work with and trust us
on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
About Dept
Dept is an international digital agency of over 1300 experienced
thinkers and makers. One agency uniting creativity, technology and
data. Helping reinvent and accelerate your digital reality by
creating experiences that people want and businesses need.
deptagency.com
About Omron Automation
Omron Automation is an industrial automation partner that
creates, sells and services fully integrated automation solutions
that include sensing, control, safety, vision, motion, robotics and
more. Established in 1933 and currently headed by President
Yoshihito Yamada, Omron's 36,000 employees help businesses solve
problems with creativity in more than 110 countries. Learn more at
automation.omron.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190722005037/en/
Media: SDL Maria Hudson / Denis Davies Corporate Communications
mhudson@sdl.com / ddavies@sdl.com +44 1628 410105 Dept Mellissa
Flowerdew-Clarke Marketing Director
Mellissa.flowerdew-clarke@deptagency.com +44 7585 115573
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