SDL Tridion Sites 9.1 Now Available
29 Agosto 2019 - 11:37AM
Business Wire
SDL’s Web Content Management (WCM) Platform
Helps Brands Get Smarter with Digital Content, Integrating with
CRM, eCommerce and DAM Platforms
SDL (LSE: SDL), a global leader in content creation,
translation, management and delivery, today launches SDL Tridion
Sites 9.1, its latest web content management platform. Driving
improved efficiency for marketers and digital teams, it now
provides users with centralized access to content and data
repositories from elsewhere in their organization, making it even
easier to deliver highly relevant digital content to audiences
globally.
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the full release here:
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SDL Tridion Site 9.1 (Photo: Business
Wire)
Despite ambitions to deliver personalized digital experiences,
marketers are struggling to manage the speed and velocity of
content required to engage with global customers. Disjointed
technology stacks, accessing third party systems, and manual
processes are to blame, leading to enormous inefficiencies across
the content supply chain.
The latest version of SDL Tridion Sites addresses these
challenges, bridging organizational and technology silos. It
eliminates inefficiencies across the entire content marketing
process, while making the most of existing IT investments. More
specifically, SDL Tridion Sites 9.1 gives marketers the ability
to:
- Automate content driven marketing: reduce manual
efforts, eliminate content duplication and help global teams to
collaborate easily using a unified environment to quickly access
information sitting in any content or data repository.
- Make smarter use of content: easily mix different
content types to create rich, media-led experiences across the
different stages of the customer journey.
- Engage in new ways: easily and quickly engage on any
existing or emerging digital channel or device with smart
conversations to build brand trust and advocacy.
- Explore new digital revenues:quickly add eCommerce
capabilities to digital channels to contribute to business
growth.
The new SDL Tridion Integration Framework allows marketers to
easily plug SDL Tridion Sites into a wide variety of technologies.
Based on this framework, SDL releases connectors for SAP Commerce
Cloud, Salesforce CRM, and an upcoming connector for Aprimo DAM.
The Partner Community has already built an integration for Bynder
DAM, and more will follow.
“We’re delighted to announce major enhancements to SDL Tridion
Sites, making it even easier for everyone across the content supply
chain to publish any type of digital content – to any market,” said
Jim Saunders, Chief Product Officer, at SDL. “As an example, daily
work for web editors is simplified through a single view on all
assets combined with streamlined capabilities to manage, edit,
translate and deliver all content. The pre-built connectors,
add-ons and accelerators ensure these integrations are quick to
activate and easy to upgrade.”
“Companies struggle with a mash of technology, systems and
processes. It’s what’s holding many back from delivering those
exceptional experiences that customers now want,” explains Marc
Vieleers, CEO of EXLRT. “SDL Tridion Sites 9.1 helps companies
achieve that much-needed business agility, prevent vendor lock-in
and become smarter with their content operations by simply
connecting their existing technologies. It opens the door to
customers experiencing highly engaging, media-led experiences.”
Consistently included among the top WCM vendors in the Gartner
Magic Quadrant for Web Content Management since 2001, and recently
recognized among the top two WCM platforms by industry analyst Ars
Logica, SDL Tridion Sites is a powerful web content management
solution. SDL Tridion Sites 9.1 enables companies to effectively
create and manage combined marketing, commerce and product-led
content across global web, digital and mobile properties to deliver
continuous digital experiences. It scales to any number of sites,
channels, languages and brands and is highly interoperable,
protecting existing technology investments.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 27 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 90 of the top 100 global companies work with and trust us
on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20190829005299/en/
SDL Denis Davies Corporate Communications ddavies@sdl.com +44
1628 410105
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