SDL and Bynder Partner to Help Enterprises Manage and Translate Digital Assets and Campaigns Enabling Content in 180+ Languages
11 Settembre 2019 - 9:37AM
Business Wire
Connector Now Available for SDL Tridion Sites
9.1 and Bynder Digital Asset Management
SDL (LSE: SDL), a global leader in content creation, translation
and delivery, today announces a strategic partnership with Bynder,
and the availability of a new SDL Tridion Sites 9.1 Connector for
Bynder’s Digital Asset Management (DAM) platform. Developed by
SDL’s partner, Trivident, the Connector allows customers to
centrally manage, easily discover, directly access and deliver any
type of digital asset to worldwide audiences.
Consumer demand for interactive, engaging content – from videos
to virtual reality – is at an all-time high. The majority
(93%) of marketers see interactive
content as effective, and despite making it a priority, they’re
struggling to deliver large volumes of rich media content, across
multiple formats, languages and devices. SDL’s partnership with
Bynder offers customers an easy way to manage their entire digital
content supply chain by directly connecting SDL Tridion Sites, a
Web Content Management (WCM) platform, to Bynder’s DAM system,
where all rich media content is in one place, easy to find and
managed centrally.
“Brands struggle with how to efficiently manage and share
content at a global scale,” said Brad Kofoed, Vice President Global
Alliances, Bynder. “Our partnership with Trivident and SDL
simplifies the entire process from creation to translation and
delivery. By shrinking the time between inception and distribution,
brands can more easily enter new geographic markets and
successfully reach new potential customers.”
SDL Tridion Sites allows users to effectively manage a multitude
of digital properties, and scales to any number of sites, channels,
languages and brands. With the SDL Tridion Connector to Bynder DAM,
customers can manage their Bynder-stored digital media (images,
videos, and documents) directly in SDL Tridion Sites 9.1. Access to
all content in one place saves time searching assets, and
stakeholders can work confidently knowing that stored files are
always on the latest version, reducing errors and duplication. Any
piece of content can be directly used and published, or first sent
for translation through SDL Tridion Sites 9.1, and published across
180+ languages.
“Digital assets are a critical component for every digital
touchpoint, offering huge potential in transforming a one-time
visitor into a loyal customer and brand advocate,” said Ron
Grisnich, Co-founder of Trivident, an SDL partner. “We’re proud to
have built a Connector that helps customers make the most of their
content’s potential. The combination of Bynder’s DAM, alongside SDL
Tridion Sites 9.1, gives companies a powerful foundation for
growth, and our combined vision offers an exciting opportunity for
ambitious brands looking to engage on a truly global scale.”
“While most companies focus on a handful of markets, there’s a
huge opportunity to launch in dozens of markets quickly, test the
water and focus your sales strategy accordingly. This omni-market
approach is what makes the difference among top brands,” said Jim
Saunders, Chief Product Vision. “We’re excited by our partnership,
and combined vision to give customers the tools they need to build
their own content ecosystems that support the delivery of any type
of content, in any language, to any connected device.”
Available through the SDL AppStore, and Bynder’s Integration
Center, the Connector uses the new SDL Tridion Integration
Framework, which allows companies to more easily connect SDL
Tridion Sites 9.1 to any DAM, CRM, Analytics, ERP, Marketing
Automation, or other system.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 27 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 90 of the top 100 global companies work with and trust us
on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
About Bynder
Bynder is the fastest growing digital asset management (DAM)
solution, helping marketing professionals at the world’s most
successful organisations create, share and organise the full
lifecycle of their digital content in the cloud. Founded in 2013 by
CEO Chris Hall, Bynder has grown to 350+ employees in seven offices
around the globe, including locations in the Netherlands, USA,
Spain, UK and UAE. Known for its best-in-class user experience and
customer support, Bynder has since earned spots on the 2015 and
2017 Deloitte Technology Fast 50, with recognition by the Financial
Times as the 20th fastest growing company in Europe in 2018.
About Trivident
Trivident is an independent digital technology company based in
Amsterdam with a proven track record of delivering advanced
solutions for managing localized digital experiences using SDL
software.
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version on businesswire.com: https://www.businesswire.com/news/home/20190911005269/en/
Media: SDL Maria Hudson / Denis Davies Corporate Communications
mhudson@sdl.com / ddavies@sdl.com +44 1628 410105
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