Ahold Delhaize and Hanshow Technology announce partnership to enhance digital customer experience
13 Settembre 2019 - 12:00PM
Ahold Delhaize and Hanshow Technology announce partnership to
enhance digital customer experience
Zaandam, the Netherlands, September 13, 2019 - Ahold Delhaize
today announced a strategic partnership with Hanshow Technology to
introduce digital in-store applications for its European brands. As
a first step in this collaboration, the brands will deploy
Hanshow’s electronic shelf labels across their store networks. In
addition, Ahold Delhaize and Hanshow will set up a Joint Innovation
Lab to develop new in-store functions and capabilities.
Ahold Delhaize and Hanshow started collaborating in early 2018
with electronic shelf labels (ESL) in stores at Delhaize Belgium
and Albert Heijn in the Netherlands. ESL allows customers to easily
obtain product information and pay conveniently with mobile phones
or Near Field Communication (NFC) cards, it also allows for quicker
and more dynamic pricing methods such as automated price reductions
for items close to expiration date. This partnership has been
extended and intensified so that the two companies will now
collectively develop new digital solutions for all Ahold Delhaize’s
European brands.
The first step in the extended partnership is for Hanshow to
supply ESL to all Ahold Delhaize’s European brands in the
Netherlands, Belgium, Luxemburg, Greece, Czech Republic, Serbia and
Romania. In the Joint Innovation Lab, Hanshow and Ahold Delhaize
will develop other digital innovations such as frictionless
payment, in-store navigation and in-store advertising.
As part of the collaboration, Hanshow will move its European
head office to the Amsterdam region, close to the Ahold Delhaize
office. This move will allow both teams to work closely together
and simultaneously develop and test new solutions.
“The digital applications we will develop through this
partnership will enhance the customer experience in our stores and
allow us to operate more efficiently,” said Wouter Kolk, CEO Ahold
Delhaize Europe & Indonesia. “Hanshow offers best in class
in-store applications and know-how, and we have been very pleased
with their contribution to the mobile phone scan and pay service
‘YesWeScan’ at Delhaize and with the first wave of installed ESL at
Albert Heijn. This is an important step for Ahold Delhaize and our
local brands to offer an easy and attractive shopping experience to
our customers.”
“We are grateful for the trust Ahold Delhaize has placed in us
and appreciate its vision and consistent commitment to driving
change. Retail stores are undergoing a fundamental transformation
as digital and mobile reshape the customer journey, bringing
together customers, store associates, products and the store
itself,” said Shiguo Hou, Executive Chairman and CEO of Hanshow
Technology.
Cautionary noticeThis communication includes
forward-looking statements. All statements other than statements of
historical facts may be forward-looking statements. Words or
expressions such as introduce, will, develop, allows, enhance or
other similar words or expressions are typically used to identify
forward-looking statements.
Forward-looking statements are subject to risks, uncertainties
and other factors that are difficult to predict and that may cause
actual results of Koninklijke Ahold Delhaize N.V. (the “Company”)
to differ materially from future results expressed or implied by
such forward-looking statements. Such factors include, but are not
limited to, the risk factors set forth in the Company’s public
filings and other disclosures. Forward-looking statements reflect
the current views of the Company’s management and assumptions based
on information currently available to the Company’s management.
Forward-looking statements speak only as of the date they are made
and the Company does not assume any obligation to update such
statements, except as required by law.
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