Audioboom Group PLC
04 October 2019
Audioboom Group plc
("Audioboom", the "Group" or the "Company")
New shows announced at inaugural IAB Podcast Upfronts
Audioboom (AIM: BOOM), the leading global podcast company, announced two new shows at the Interactive Advertising Bureau's first Podcast Upfronts event on 3 October 2019.
The Podcast Upfronts is the newest addition to the IAB's Digital Upfronts week, which brings together major brands within the podcasting industry to inform, inspire, and educate the advertising community.
Audioboom's Senior Vice President of Global Sales & Development, Thomas Mancusi and UK Head of Content, Mike Newman represented Audioboom at Shoreditch Town Hall where the new shows were announced.
Exciting New UK Talent
Audioboom's new talent-driven programming includes Sue Perkins: An Hour or so with... which will make its debut as part of the Audioboom Originals Network on 10 October 2019. This show sees Sue Perkins inviting special guests for an intimate chat about their lives and passions as they strip away formalities and indulge in some good old-fashioned conversation.
Launching on 31 October 2019 is The Greatest Game with Jamie Carragher. The Liverpool FC legend interviews some of the biggest stars from the sport, alongside a collection of famous non-footballing personalities about their lives, asking each interviewee about the greatest game they ever played or witnessed.
Growing UK Market Opportunity
As the Company continues to grow within the UK market, it also announces the promotion of Shaun Wilson to the role of UK Head of Sales. Shaun Wilson will focus on facilitating opportunities for major brands to connect with audiences through host endorsed advertising from the UK's strongest podcasting talent.
UK Head of Content, Mike Newman commented:
"We're so excited to be working on these new shows with both Sue and Jamie - each show is packed full of engaging entertainment and I can't wait for people to hear them. We are delighted to have attracted such high-calibre talent."
Audioboom Group plc Tel: +44(0)20 7403 6688
Michael Tobin, Chairman
Brad Clarke, Chief Financial Officer
Allenby Capital Limited (Nominated Adviser Tel: +44(0)20 3328 5656
David Hart /Alex Brearley/Asha Chotai
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933 8780
Nick Rome / Tom Cooper Or firstname.lastname@example.org
Audioboom is the leading global podcast company, consolidating the business of on-demand audio, making content accessible, wide-reaching and profitable for podcasters, advertisers and brands. Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia, and addresses the issue of disparate podcast services by putting all of the pieces of the puzzle together under one umbrella, creating a user-friendly, economical experience.
Audioboom hosts over 13,000 content channels, with key partners including A+E Networks (US), Associated Press (US), 'Astonishing Legends' (US), 'Casefile True Crime' (Aus), Edith Bowman (UK), 'Felon True Crime Podcast' (Aus), Jonathan Ross (UK), 'Moneycontrol Podcast' (India), 'No Such Thing As A Fish' (UK), Red FM (India), Starburns Audio (US), 'The Cycling Podcast' (UK), 'The Totally Football Show' (UK), 'The True Geordie Podcast' (UK) and 'Undisclosed' (US).
Original content produced by Audioboom includes 'Formula 1(R): Beyond the Grid' (UK), 'And That's Why We Drink' (US), 'Dead Man Talking' (UK), 'Blank Check' (US), 'The 45th' (US), 'Covert' (US), 'Deliberations' (US), 'It's Happening with Snooki & Joey' (US), 'Mafia' (US) and 'Night Call' (US).
The platform receives over 90 million listens per month and allows partners to share their content via Apple Podcasts, BookMyShow, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Spotify, Stitcher, Facebook and Twitter as well as their own websites and mobile apps.
For more information, visit audioboom.com
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(END) Dow Jones Newswires
October 04, 2019 02:00 ET (06:00 GMT)