SDL Tridion DX Provides a Single Solution for Brands to Create, Manage, Translate & Deliver Content to Customers, Partners & ...
09 Ottobre 2019 - 3:23PM
Business Wire
Combines the Best of SDL’s Web Content
Management, Structured Authoring and Enterprise Search in One
Intelligent Content Platform
SDL (LSE: SDL), a global leader in content creation,
translation and delivery, today announces the latest release of its
SDL Tridion DX platform. The digital experience solution addresses
the problem of enterprise information being scattered across
organizational and technology silos, resulting in poorly managed
content, subpar customer experiences (CX), compliance risks and
liabilities.
By combining the strengths of SDL Tridion Sites (web content
management), SDL Tridion Docs (structured content management) and
SDL Dynamic Experience Delivery into one intelligent platform, SDL
Tridion DX is capable of managing and delivering marketing,
commerce, product and service information to customers, partners
and employees – across any language or connected device.
Today delivering digital content to both internal and external
global audiences is usually a highly fragmented process. It
involves a variety of tools – from file based repositories to
desktop publishing, and web content management to manual
translation processes to name a few. The cost and complexity of
integrating and using these disparate systems is high, while
disjointed processes introduce errors, inconsistencies and
fragmented digital experiences.
SDL Tridion DX solves these problems by providing brands with a
smarter way to manage all their digital content from one place,
acting as an enterprise-wide hub that drives Digital Experiences
(DX), Partner Experiences (PX) and Employee Experiences (EX). With
SDL Tridion Sites brands can integrate with any platform, such as
CRM, eCommerce and DAM, to build engaging digital experiences,
while SDL Tridion Docs gives brands access to new Draft and Review
Spaces for easy collaboration and co-authoring of in-depth product
information. Enterprise search across all content is enabled by SDL
Dynamic Experience Delivery. By defining a new way to create,
translate, manage and deliver content, SDL Tridion DX more
specifically, improves:
- DX, by enabling personal experiences across the entire customer
journey on a global scale, from pre-sale through to post-sale,
increasing conversions and driving up customer loyalty.
- PX, through content syndication across extranets or portals, to
ensure the latest content and information can be accessed on all
relevant channels by partners, who can operate more
effectively.
- EX, by providing employees with a single source of truth for
well-governed information and content, so they have access to the
latest policies, procedures, guidelines, product information and
other business critical information through intranets and knowledge
hubs.
“One of the age old problems facing companies is managing the
variety of different systems used to publish content to particular
audiences,” said Jim Saunders, Chief Product Officer, SDL. “SDL
Tridion DX bridges internal organizational silos to deliver an
experience that joins up content from various teams, departments
and content repositories, ensuring unambiguous information access
for employees, and a consistent experience in terms of brand and
content externally for both customers and partners.”
Offering more content management capabilities than ever before,
SDL Tridion DX combines the following into a single system:
- Easy web-based authoring, allowing content owners, subject
matter experts and occasional contributors to author, review and
finalize content faster to speed up time to market.
- Easy collaboration between stakeholders involved in authoring
highly structured product, support and service information to
guarantee quality and consistency.
- Integration with leading commerce, digital asset management,
CRM, ERP and storage platforms, to ensure existing investments in
those technologies continue to pay off while still providing one
platform to orchestrate content delivery globally.
- Content orchestration across brands, product lines, markets and
channels, utilizing advanced taxonomy based classifications,
content-dependency management and integrated translation
capabilities.
- Secure Content Services based delivery to current and future
channels and devices, from websites through to mobile, smart and
internet of things (IoT) devices. This opens up the application of
AI-driven technology to process granular information for
conversational user interfaces and other emerging touch
points.
“As a partner of SDL, we help companies become customer
experience (CX) leaders, and we’re excited about SDL’s strategic
focus on managing and delivering contextually relevant content with
SDL Tridion DX for all stakeholders, both internally and
externally, in the end-to-end customer lifecycle,” said Brad
Heidemann, CEO of SDL partner Tahzoo, a customer experience
marketing firm for Global 1000 brands.
Providing faster access to the right information with advanced
search capabilities for employees, partners and customers, SDL
Tridion DX allows businesses to be more agile, while ensuring that
updates to information are consistently propagated throughout an
organization, and new business units can be easily on-boarded on
one centralized platform.
To ensure quick time-to-value to an enterprise, SDL Tridion DX
comes with a range of best practice implementations for content
ingestion and delivery through SDL’s Digital Experience
Accelerators (SDL DXA), which speed up project execution to shorten
timescales. The platform also offers flexible deployment options.
Companies can deploy on premises, in the cloud, or as a hybrid, and
let SDL manage aspects that are considered none core to the
business, including updates and ongoing maintenance. The platform
can also be hosted on any of the major third-party cloud services,
including Microsoft Azure, Alibaba Cloud and Amazon Web
Services.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 27 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 90 of the top 100 global companies work with and trust us
on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20191009005447/en/
SDL Maria Hudson / Denis Davies Corporate Communications
mhudson@sdl.com / ddavies@sdl.com +44 1628 410105
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