SINGAPORE, Oct 10, 2019 - (Media OutReach) - Adyen (AMS:
ADYEN), the payments platform of choice for many of the world's
leading companies, today announced its partnership with PatPat, an
eCommerce platform specializing in the sale of clothing for
children and maternity wear for mothers-to-be. Offering daily deals
for its customers, PatPat has leveraged Adyen's payments platform
to reach customers in the United States and Europe as the company
expands globally.
"We did extensive research, and tested programs with a number of
payment providers before we chose Adyen," noted Ken Gao, Co-Founder
and COO, PatPat. "Adyen's easy-to-use global dashboard meant all
our data was in one place, enabling us to quickly enhance shopping
experiences, improve brand loyalty and easily increase conversions.
Adyen's integrated platform, offering a single view of all our
transactions, enables instant access to payment data allowing us to
make changes quickly to meet customer needs. We also appreciated
the Adyen team working closely with us to optimize our payment
process. Their commitment to our success means that we are able to
rapidly change our payment methods to meet local customer demands
as we grow our business globally."
Launched in 2014, PatPat targets the fast-growing children's wear
market which is forecast to reach US$321.6 billion by 2024[1]. To
better reach parent communities, PatPat uses social networking and
big data technologies to constantly improve customers' shopping
experience. With Adyen's RevenueProtect solution in place, overall
payment authorization rates increased to 90% improving both revenue
and customer loyalty. Furthermore, PatPat leverages Adyen's 3D
Secure 2.0 solution to reduce payment friction and comply with
European regulations, increasing trust with new customers. Finally,
being able to quickly add local payment methods such as iDEAL in
the Netherlands and SOFORT in Germany increased local transactions
in those markets by up to 30% in a single quarter.[2]
"PatPat, as it entered a period of tremendous growth and expansion,
faced a number of challenges naturally associated with a move into
new markets," said Warren Hayashi, President of Adyen,
Asia-Pacific. "Key to this successful growth for PatPat was a
partner and payment platform solution that could support it in
delivering a seamless payment experience for consumers across the
globe. Adyen's experience in helping companies scale globally
quickly, meant that we could ensure PatPat had access to payment
data and local insights into consumers' preferred way to pay so
they could focus on creating a frictionless shopping experience for
their customers across the globe."
About Adyen
Adyen (AMS: ADYEN) is the payments platform of choice for many of
the world's leading companies, providing a modern end-to-end
infrastructure connecting directly to Visa, Mastercard, and
consumers' globally preferred payment methods. Adyen delivers
frictionless payments across online, mobile, and in-store channels.
With offices across the world, Adyen serves customers including
Facebook, Uber, Spotify, Cathay Pacific, Grab, Klook, Lorna Jane,
Freelancer.com, Kogan.com and Showpo. The cooperation with PatPat
as described in this merchant update underlines Adyen's continuous
growth with current and new merchants over the years.
www.adyen.com
About PatPat
PatPat was established in 2014. It was rated and recommended by
Apple in IOS app store as one of the top new shopping apps in US.
The company is committed to become the world's largest specialty
e-commerce platform selling high-quality children's and mothers'
clothing, baby products to all over the world. The company's main
website, www.patpat.com, brings online more than 1,000
self-designed children's clothes each month. The number of monthly
active users reached 5 million. The users are mainly young
middle-class mothers in Europe, America, Southeast Asia, Australia,
New Zealand and other countries.
Press Contacts
Tricia Lee, Ogilvy Singapore, tricia.lee@ogilvy.com, +65 6213
7884
Pui-San Wong, Adyen, puisan.wong@adyen.com, +65 3158 5065
[1] http://bit.ly/30XOLM9
[2] Both sets of data referenced provided by Patpat.
Source: Adyen
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