Tremor International Ltd
11 October 2019
11 October 2019
Tremor International Ltd
("Tremor" or the "Company")
RhythmOne Tops Pixalate's Global, Mobile and Video Trust Indexes
Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that its RhythmOne media division has achieved a number of top rankings in the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate.
RhythmOne ranked first among its peers in each of Pixalate's Global, Mobile and Video Trust Indexes. RhythmOne's ability to successfully combat invalid traffic and fraud is driven by RhythmGuard, the Company's proprietary brand safety technology. RhythmGuard's unique detection algorithms, combined with data from recognised third-party verification partners, help to ensure uniform quality across supply and demand partners.
Pixalate's Seller Trust Indexes are the worldwide standard in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of advertising networks and sellers across all channels, platforms and devices using data from billions of transactions. Companies are then ranked on transparency, viewability, ads.txt and engagement amongst other factors.
For more information on the ranking criteria, please visit: https://blog.pixalate.com/global-mobile-video-seller-trust-index-q2-2019
Ofer Druker, Chief Executive Officer of Tremor, commented:
"I am pleased to see our RhythmOne division leading the market in terms of seller trust, especially as fraud continues to be one of the principal challenges facing digital advertisers. It is a testament to the quality of our team and our technology that advertisers are confident that they can purchase the highest quality inventory available when they partner with us."
For further information please contact
Tremor International Ltd Tel: +972 3 545
Ofer Druker, Chief Executive Officer 3900
Yaniv Carmi, Chief Financial Officer
finnCap Ltd (Nominated Adviser) Tel: +44 (0)20
Corporate Finance - Jonny Franklin-Adams, James 7220 0500
Thompson, Hannah Boros
ECM - Tim Redfern, Richard Chambers
Vigo Communications (Financial Public Relations) Tel: +44 (0)20
Jeremy Garcia 7390 0230
About Tremor International
Tremor International Ltd is a global leader in video advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video (brand advertising), Taptica (performance advertising) and RhythmOne (media).
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence-innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces.
The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable.
RhythmOne drives real business outcomes in multiscreen advertising. Its highly-ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners - and its influencer marketing offering fosters action and awareness by connecting brands with influencers who create and distribute branded content to engaged consumers.
Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).
Pixalate is an omni-channel fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. It offers coordinated solutions across display, app, video, and OTT for better detection and elimination of fraud.
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(END) Dow Jones Newswires
October 11, 2019 02:00 ET (06:00 GMT)