Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation
14 Ottobre 2019 - 3:26PM
Centro (https://www.centro.net), a global provider of advertising
technology, announced the availability of a two-way API integration
with FreeWheel, A Comcast Company (Nasdaq: CMCSA), to deliver
end-to-end digital media automation. The pairing of Basis by
Centro, a comprehensive digital media activation and management
platform, with FreeWheel’s Strata platform for finance management
empowers agencies to maintain strong cash flow by streamlining the
reconciliation, billing and collections for their services.
“Organizations using Strata are well-positioned to protect their
bottom line. Agencies gain Basis’s programmatic advertising and
digital media capabilities that seamlessly integrate with our
financial systems and cross-media stewardship solutions for a
holistic view of a client’s entire media plan,” said Joy Baer,
general manager, FreeWheel Advertisers. “FreeWheel is putting in
action our vision to give customers a wide array of technology
choices, deep flexibility and media automation, made possible by
our platform’s open architecture.”
Basis offers media planning and buying technology. The
integration with Strata creates operational advantage for agencies
spending millions in digital media on hundreds of vendors every
month on behalf of dozens of clients. Nearly two-thirds of agencies
that specialize in local advertising expect their digital spend to
increase in the next 12 months, illustrating the need for unifying
technology stacks to seamlessly work within existing financial
systems. Basis sends contracts, media activation and delivery data
into Strata for billing and reconciliation in real-time, with the
information automatically rationalized and formatted. As a result,
agencies accelerate client billing and vendor payments.
Other benefits include:
- Improving cash flow by distributing invoices on time and
collecting client payments faster.
- Accessing the single source of truth on campaign data.
- Minimizing financial risk by tracking billing information from
the beginning of campaigns and ensuring that it is accurate at the
end.
- Saving time for media professionals and accounting teams by
eliminating data-entry steps such as tracking and updating campaign
data; the systems use a two-way data feed.
- Consolidating digital and traditional media delivery, billing
and payments data in one system.
- Strengthening relationships with vendors, with faster payments
when campaigns are reconciled.
“With industry complexity continuing to increase and brands
attempting to pay agencies less for their services, it’s critical
that software companies work together to automate as much of the
manual processes as possible,” said Shawn Riegsecker, founder and
CEO, Centro. “The FreeWheel integration with Basis is a huge first
step in marrying platforms for traditional media and digital media,
so agencies can focus on value-additive, strategic and important
work. Basis has been proven to increase productivity by 30% and the
FreeWheel/Basis integration will automate most of the back-office
and financial reconciliation work associated with digital for
thousands of agencies.”
The Strata platform is trusted by over 1,200 advertising
agencies for planning, activation, optimization and billing
management. FreeWheel’s Strata platform continues to support
Adazzle, its own cloud-based global platform for digital media
management, as well as Strata Buying Management System (SBMS)
Digital, a suite of tools for planning, buying, stewardship,
optimization and billing across all forms of digital media.
Basis is a comprehensive, automated and intelligent digital
media platform for planning, buying and analyzing real-time bidding
(RTB), direct, search and social campaigns. To learn more about
Basis, please visit https://www2.centro.net/basis.
About Centro Centro (https://www.centro.net) is
a provider of enterprise-class software for digital advertising
organizations. Its technology platform centralizes, organizes and
automates all digital media campaigns across all channels,
accessing both guaranteed and biddable inventory, to achieve any
objective. Our holistic approach gives marketers a single system of
record to fulfill their research, planning, buying, optimization,
reporting and reconciliation needs. Headquartered in Chicago with
32 offices in North America, Centro has received numerous accolades
for its commitment to employees and workplace culture.
About FreeWheelFreeWheel, A Comcast Company,
empowers all segments of The New TV Ecosystem. We are structured to
provide the full breadth of solutions the advertising industry
needs to achieve their goals. We provide the technology, data
enablement, and convergent marketplaces required to ensure buyers
and sellers can transact across all screens, across all data types,
and all sales channels, in order to ensure the ultimate goal –
results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands
to advocate for the entire industry through the FreeWheel Council
for Premium Video. For more information, please
visit www.freewheel.com, and follow us
on Twitter and LinkedIn.
Media Contacts: Centro:Anthony
Loredo310-573-8776anthony.loredo@centro.net
FreeWheel:Elaine Wong929-388-9098elaine_wong@comcast.com
A video accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2bd3c8f0-99f1-497a-b01b-38c88728dc12.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7dc30728-e281-4847-8ac8-8fa126639ad5.
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