Behind the Wheel: Simply the best – 75 years of mechanized sugar cane harvesting
17 Ottobre 2019 - 11:30AM
Behind the Wheel: Simply the best – 75 years of mechanized sugar
cane harvesting
The affection Ken Schmidt, Product Performance
Manager for Case IH, has for the machine he calls “the Tina Turner
of sugar cane harvesters” is at once blindingly obvious and
infectious. Ken positively delights in inviting his audience to ask
him the question: what does an iconic piece of agricultural
machinery from the 1980s possibly have in common with the legendary
Queen of Rock? All is revealed in this latest episode of our Behind
the Wheel series which traces the history of sugar cane harvesting
from its very beginnings to the present
day:cnhindustrial.com/simplythebest_en
London, October 17, 2019
The year is 1944 and the young men of Australia,
who would usually be engaged in bringing in the sugar cane harvest
by hand, have been called elsewhere. Happily for the population of
Australia, the Toft brothers take the famous words of Plato,
“necessity is the mother of all invention”, to heart and invent the
world’s first mechanized sugar cane harvester. And the rest, as
they say, is history.
2019 marks the 75th anniversary of the first
Australian built mechanized sugar cane harvester. The Toft
brother’s invention revolutionized the industry and improved the
working conditions of the thousands of workers who previously
carried out the back breaking work of cutting sugar cane by hand.
By the 1970s, Toft Bros was one of the most significant
manufacturers of cane harvesters in the world. In 1986 the company
rebranded as Austoft, and in 1996 was acquired by Case IH, today a
global agricultural machinery brand of CNH Industrial (NYSE: CNHI
/MI: CNHI). The film includes some spectacular aerial footage of
the latest Case IH Austoft machines at work in Brazil, where they
are now manufactured, and from where they are exported across the
globe.
This Behind the Wheel webisode provides a
snapshot of the history of sugar cane harvesting mechanization and
pays tribute to the pioneering Toft brothers and their ingenious
invention though the use of archive footage, photographs and
interviews with past and present employees.
Watch it now at:
cnhindustrial.com/simplythebest_en
CNH Industrial
N.V. (NYSE: CNHI /MI: CNHI) is a global leader in
the capital goods sector with established industrial experience, a
wide range of products and a worldwide presence. Each of the
individual brands belonging to the Company is a major international
force in its specific industrial sector: Case IH, New Holland
Agriculture and Steyr for tractors and agricultural machinery; Case
and New Holland Construction for earth moving equipment; Iveco for
commercial vehicles; Iveco Bus and Heuliez Bus for buses and
coaches; Iveco Astra for quarry and construction vehicles; Magirus
for firefighting vehicles; Iveco Defence Vehicles for defence and
civil protection; and FPT Industrial for engines and transmissions.
More information can be found on the corporate website:
www.cnhindustrial.com
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Media contact:
Laura Overall Corporate
Communications ManagerCNH
Industrial
Tel. +44 (0)2077 660
338
E-mail: mediarelations@cnhind.com www.cnhindustrial.com
- 20191017_PR_CNH_Industrial_BTW_Sugar_Cane
- CNH INDUSTRIAL N.V.
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