LAS VEGAS, Nov. 5, 2019 /PRNewswire/ -- Cisco Partner Summit
-- With IT driving business transformation, leaders feel boardroom
pressure to deliver results while coping with skills gaps and
struggling with increased complexity. To address this, today at
Cisco Partner Summit, Cisco CX announced new developments to a
lifecycle selling approach that accelerate customer success while
supporting growth for its partners.
"Selling across the lifecycle is the largest opportunity for our
partners to position customers for a successful digital
transformation. Partners are integral to delivering on the Cisco
Customer Experience vision, which is why we have designed our
entire CX portfolio with partners in mind," said Maria Martinez, Executive Vice President and
Chief Customer Experience Officer. "Cisco's unique CX approach,
insights, and digital capabilities can help partners modernize and
monetize their services to drive business transformation."
Cisco's annual Partner Summit attendees will get an update from
one year ago when Martinez first unveiled the Cisco Customer
Experience strategy. Since then, Cisco focused on investing and
developing partners' lifecycle services. The biggest developments
include hiring new CX roles that help drive more business to
partners, delivering specialization criteria and certification
curriculum, and a refreshed SuccessHub for partners with lifecycle
content and role-based training.
While growing partners' lifecycle services to accelerate
customer success, Cisco is also announcing services to grow
partners' profitability. Cisco's new offers were all designed with
partners in mind and enable partners to book bigger deals, expand
their offerings, and scale digitally – all to deliver a superior
customer experience.
Key new offers Cisco is announcing today include:
- Business Critical Services (BCS) 3.0: Packaged
expertise, analytics, and insights guiding customers to
perform and transform. The services' actionable insights,
recommendations and automation are powered by AI & ML with
access to Cisco and partner experts.
BCS 3.0 was built to address key
needs for the Architecture, Engineering, NetOps, SecOps, and DevOps
functions. New BCS 3.0 packaging (Essentials and Advantage) allow
partners and customers to choose how best to integrate BCS 3.0 into
their environments.
- Solution Support: Solution-level coverage and
coordination for all Cisco technology portfolios that resolves
complex issues on average 44% faster than device-level support.
Customers and partners get access to a primary point of contact
with product and solution expertise across 30+ Cisco solutions,
250+ Cisco products, and 100+ technology providers. Cisco is now
extending this offer to cover software subscriptions. Support for
Collaboration is now available, followed by Cisco Digital
Network Architecture (DNA) and Security in early 2020 with others
to follow.
- Operate Offers: An updated portfolio of managed
services that help partners simplify IT operations and ensure
availability of their customers' networks. Packaged for partner
resell, allowing partners to rapidly deliver managed services
capabilities from Cisco while adding to or creating new managed
service practices. These offers draw upon industry-leading
orchestration and automation capabilities to proactively identify
and resolve issues before they occur.
The three new offers are
Managed Detection and Response, Managed Secure SD-WAN, and Unified
Communications Manager Cloud.
- New Partner Program Incentives Focused on the
Lifecycle: The new Lifecycle Incentives program rewards
partners that successfully drive software activation and adoption
with customers, and for expanding existing deals into new
opportunities. We're also introducing an additional reward for
activating more Cisco DNA Center use cases – the new Use
Accelerator bonus (available now through end of Q3). Cisco is
making new additions to the industry leading programs and
incentives that now covers the full lifecycle and increases
partners' profitability.
We're taking a lifecycle-first
approach with our Partner Lifecycle Model. We've expanded
the incentives and created the first business specialization
focused on customer experience. The overall model to help
partners monetize, operate, and organize for lifecycle selling, and
guidance on how partners can modernize their services
practices.
Analyst and Partner Quotes
"We've been extremely excited about this new offer they (Cisco)
are bringing to market around Managed Detection and Response via
Cisco Managed Services and our ability to tap into that capability
without necessarily having to build it on our own allows us to get
to market way faster and help our customers get the most out of
their investment." Brian
Ortbals, VP – Global Engineering Team WWT
"We are, today, embracing the shift to software, subscription
and lifecycle services, so that tomorrow we can engage with our
customers at an even deeper level, and together with Cisco, we can
unlock new possibilities for all of us."
Mark Rogers, CEO
Logicalis
"Working together, Cisco and NTT focus on unlocking value for
clients in new ways, integrating a lifecycle approach and
leveraging connected data to drive unique insights, ensuring
optimal outcomes, and driving our clients' businesses forward."
Bill Padfield, Senior Executive
Vice President, Transformation & Platform Services, NTT
Ltd.
"Cisco and GDT have a strong partnership. Our commitment
to enhancing our customers experience and accelerating their
digital transformation is also about partnership. We all
succeed together. We provide value to our customers
together." Roshni Dasgupta,
CFO, GDT-General Datatech
"With an insights-driven engine like BCS 3.0, Cisco is giving
partners the opportunity to generate their own high value services
and support customers throughout their lifecycle. This demonstrates
Cisco's commitment to supporting its partners' services business."
Alastair Edwards, Chief Analyst,
Canalys
About Partner Summit
An invitation-only event, Cisco's Partner Summit will take place
at the Aria Resort and Casino in Las
Vegas and runs from November 4
through 6. It is the annual opportunity for Cisco to bring
its partners together in one place to network and learn about new
technologies and services. This year will bring together 1,152
partner companies from 91 countries around the world.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has
been making the Internet work since 1984. Our people, products and
partners help society securely connect and seize tomorrow's digital
opportunity today. Discover more at thenetwork.cisco.com and follow
us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks
of Cisco and/or its affiliates in the U.S. and other countries. A
listing of Cisco's trademarks can be found at
www.cisco.com/go/trademarks.
Third-party trademarks mentioned are the property of their
respective owners. The use of the word "partner" does not imply a
partnership relationship between Cisco and any other company.
Release Contact:
Press Contact
Toni Davis
Cisco Global Communications
tondavis@cisco.com
+1 984 212 0163
Analyst Contact
Brenna Karr Gibbs
Cisco Global Communications
brekarr@cisco.com
+1 949 887 0630
Investor Contact:
Marilyn Mora
Cisco Investor Relations
marilmor@cisco.com
+1 408 527 7452
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SOURCE Cisco