TIDMAPP
Appreciate Group PLC
02 December 2019
News release: 02.12.19
Appreciate Group and CleverGift launch UK's first fully digital
multi-brand gift card you can add to a mobile wallet
The UK-first technology - available now - enables consumers and
businesses to send the 'Select Digital Gift Card' instantly by
email, text, Facebook Messenger or WhatsApp
Once activated by the recipient, the digital gift card can be
used online or in-store through their mobile wallet at a host of
major UK retail brands
By enabling the recipient to check their balance at any time,
the gift card strips away the age-old problem of people forgetting
how much they've spent on their unused gift cards
Leading gifting and engagement company, Appreciate Group, has
launched the UK's first fully digital multi-brand gift card with
add-to-wallet capabilities.
Appreciate Group has collaborated with payments technology
business CleverGift to launch the UK-first technology, which is
available for consumers and business now through
https://www.highstreetvouchers.com, the nation's most popular
online voucher store.
The Select Digital Gift Card "completely reimagines" how gift
cards should work, enabling people to send cards instantly and
directly to family, friends or colleagues by email, SMS, Facebook
Messenger or WhatsApp.
With no postage costs or waste, the gift card converts to a
secure Prepaid Mastercard once activated by the recipient and they
can then spend the full value of the gift card in-store or by
simply tapping their mobile wallet at more than 6,400 outlets of 61
of the most popular retail brands in the UK.
By enabling the recipient to check their balances at any time,
the gift card also removes the age-old problem of people forgetting
which gift cards they've used or what balance they have
remaining.
"We're proud to be the first company in the UK to bring this
type of technology to market," said Appreciate Group CEO, Ian
O'Doherty. "It's a real game-changer in many ways as it completely
reimagines how gift cards should work in a mobile-enabled
world.
"We want to make celebrating, rewarding or creating moments of
joy - whether that be buying a gift card for someone special or as
a thank you to a colleague - to be incredibly simple, and the
Select Digital Gift Card does that."
Appreciate Group, which owns and operates the
highstreetvouchers.com brand, is already trusted by millions of
consumers and businesses to help them create moments they can
treasure and remember whether they are giving, receiving or
experiencing something special.
CleverGift is a payments technology business with offices in
Dublin, Ireland. It's CEO and Founder Kealan Lennon, said:
"Appreciate Group has shown bold ambition and a real commitment to
testing the limits of innovation, which shows amazing forward
thinking.
"The Select Digital Gift Card takes the concept of gifting truly
into the mobile era and gives customers the maximum freedom of
choice wherever and whenever they chose to use their gifts.
"Contactless payments and mobile wallets represent a huge - and
growing - share of payments and now is the time to embrace this
type of technology. We're proud to be working alongside Appreciate
Group to launch this product and to help them strengthen their
market leading position in the UK."
For customers' security and safety, access to the gift card via
mobile will only be available by using two-factor
authentication.
Picture caption:
-- Video: A video showing how the new multi retail brand digital gift card is available here - https://www.youtube.com/watch?v=OsLL2NymuQ0
-- Images: The UK's first fully digital multi-brand gift card
you can add to a mobile wallet - jpeg as attached
-- To view the product and customer journey, please visit https://www.highstreetvouchers.com/select/digital-gift-cards
Ends
Notes for editors
For further information, please contact:
No Brainer
Agency
Gary Jenkins gary@nobraineragency.co.uk 07736 561517
Michelle Turner michelle@nobraineragency.co.uk 07990 523747
Emily Craig emily@nobraineragency.co.uk 07484 938824
MHP Communications
Reg Hoare AppreciateGroup@mhpc.com
Katie Hunt 020 3128 8193
Patrick Hanrahan
Charles Hirst
About Appreciate Group Plc
Appreciate Group plc is a leading retail and rewards company,
experts at creating joyful experiences and connecting people to the
things in life they enjoy the most.
Everything Appreciate Group does is focused on creating more joy
in the world, and the company is trusted to help its customers
create moments they can treasure and remember whether they are
giving, receiving or experiencing something special.
Appreciate Group is home to many of the country's most-loved
gifting and reward products. Whether it's saving towards the
perfect family Christmas or celebrating with gift cards and
vouchers, the company creates and supplies products that millions
of people trust when it comes to giving and receiving with family,
friends or colleagues.
For further information on Appreciate Group please visit:
https://www.appreciategroup.co.uk/
Twitter: @AppreciatePlc
Facebook: Appreciate Group
Instagram: AppreciateGroup
The content in this news release is correct at the time of
writing.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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December 02, 2019 02:01 ET (07:01 GMT)
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