NFL and AWS will use data and analytics to
co-develop the “Digital Athlete,” a platform that aims to improve
player safety, treatment, and ultimately predict and prevent
injury
Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:
AMZN), and the National Football League (NFL) today announced a new
partnership with a goal of advancing player health and safety using
AWS’s unmatched portfolio of services and expertise. Building on
the existing Next Gen Stats (NGS) partnership, and as the NFL marks
its 100th season, AWS and the NFL will innovate together to shape
the future of football.
The partnership aims to leverage AWS’s artificial intelligence
(AI) and machine learning (ML) services to provide a deeper and
more profound understanding of the game than ever before, making
transformational change possible in football, other sports, and
potentially other industries. The NFL and AWS will develop new
tools and generate deeper and better-informed insights into player
injuries, specifically the impact of a variety of factors such as
game rules, equipment, and rehabilitation and recovery strategies.
Over time, the collaboration aims to also build the capability to
predict the risk of player injuries before they happen.
“The NFL is committed to reimagining the future of football,”
said NFL Commissioner Roger Goodell. “When we apply next-generation
technology to advance player health and safety, everyone wins –
from players to clubs to fans. The outcomes of our collaboration
with AWS – and what we will learn about the human body and how
injuries happen – could reach far beyond football. As we look ahead
to our next 100 seasons, we’re proud to partner with AWS in that
endeavor.”
“By leveraging the breadth and depth of AWS services, the NFL is
growing its leadership position in driving innovation and
improvements in health and player safety, which is good news not
only for NFL players, but also for athletes everywhere,” said Andy
Jassy, CEO of AWS. “This partnership represents an
opportunity for the NFL and AWS to develop new approaches and
advanced tools to prevent injury, both in and potentially beyond
football.”
This expanded relationship between the NFL and AWS, the world’s
leading cloud, addresses one of the league’s most important
priorities – working to develop the technologies and solutions to
improve player health and safety. With AWS, the league will be able
to securely speed the gathering and application of data-based
insights using scalable computer simulation and modeling. AWS and
the NFL will use AWS’s analytics and ML services, including the
Amazon ML Solutions Lab (AWS’s Machine Learning Professional
Services program) and Amazon SageMaker, which enables data
scientists and developers to quickly and easily build, train, and
deploy ML models, to develop the capabilities that may be able to
help predict and prevent injury to athletes.
Among the new tools and technologies AWS and the NFL will
co-develop is the “Digital Athlete” platform, a computer simulation
model of an NFL player that will be able to be used to model
infinite scenarios within the game environment without any risk to
the athletes. The Digital Athlete will apply AWS’s AI, ML, and
computer vision technologies, including Amazon Rekognition, to the
NFL’s data sets from numerous sources – including historical and
current video feeds, player position, play type, equipment choice,
playing surface, environmental factors, and aggregated and
anonymized player injury information – in an effort to better treat
and rehabilitate injuries in the near-term, and also eventually
predict and intervene to prevent injury.
AWS and the NFL will also collaborate to develop computer vision
models using Amazon SageMaker, Amazon SageMaker Ground Truth, and
Amazon Rekognition to advance the ability to detect concussions and
identify the forces that cause them. Any techniques developed to
detect and prevent concussion may also be capable of being extended
to reduce a wide range of injuries. Any reductions, especially in
concussions and lower extremity injuries, could have a potentially
profound effect on player safety.
Since 2017, the NFL has utilized AWS as its official cloud and
ML provider for the NFL Next Gen Stats (NGS) platform, which
provides real-time location data, speed, and acceleration for every
player during every play on every inch of the field. The NGS
platform leverages the breadth and depth of AWS’s services,
including compute, storage, database, analytics, and ML services to
visualize the action on the field, uncover deeper insights, and
expand the fan experience by offering a broader range of advanced
statistics. AWS and the NFL have collaborated to deliver innovative
advanced stats, such as Completion Probability and Expected Yards
After Catch, which have quickly become fan favorites.
The NFL and AWS will livestream a conversation with Commissioner
Goodell and Jassy from AWS’s annual re:Invent conference in Las
Vegas on Thursday, December 5 at 12:30 PM PT. To watch the event,
please visit: https://live.awsevents.com/reinvent/
About Amazon Web Services
For 13 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
175 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 69
Availability Zones (AZs) within 22 geographic regions, with
announced plans for 13 more Availability Zones and four more AWS
Regions in Indonesia, Italy, South Africa, and Spain. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
About the NFL’s Player Health and Safety Initiatives
The NFL is committed to advancing progress in the diagnosis,
prevention and treatment of sports-related injuries. As part of the
NFL's ongoing health and safety efforts, in September 2016,
Commissioner Goodell launched Play Smart. Play Safe. — a
league-wide health and safety initiative. At the heart of the
initiative is a pledge of $100 million in support for independent
medical research and engineering advancements and a commitment to
work to better protect our players and make our game safer,
including enhancements to medical protocols and improvements to how
our game is taught and played. For more information about the NFL's
health and safety efforts, please visit
nfl.com/playerhealthandsafety.
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version on businesswire.com: https://www.businesswire.com/news/home/20191205005673/en/
NFL: Megan Grant, megan.grant@nfl.com AWS: Jason Kello,
jkello@amazon.com
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