SDL Tridion Sites Named Most Scalable Web Content Management Platform
10 Dicembre 2019 - 9:00AM
Business Wire
SDL maintains position as a market leader in
latest industry rankings by independent analyst firm, Ars
Logica
SDL (LSE: SDL), a global leader in content creation, translation
and delivery, is pleased to announce that the latest release of its
web content management (“WCM”) solution, SDL Tridion Sites 9.1, has
been recognized as a market leader by independent analyst firm, Ars
Logica, including being best-in-class for enterprise tech stack
leverage and extreme scalability.
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Figure 1 – SDL Tridion Sites ranks as a
market leader based on its Technical and Business performance
against the industry’s top 19 web content management platforms.
Source: Compass Guide to Web Content Management Platforms –
Consolidated Vendor Scorecard (October 2019), Ars Logica (Photo:
Business Wire)
SDL Tridion Sites is SDL’s web content management solution that
enables global brands to build engaging digital experiences across
any connected device or channel and in any language. It is
primarily used by large enterprises with global operations and
customer base, particularly within the hi-tech, manufacturing,
automotive, travel and retail sectors, to increase sales and better
support existing customers. SDL Tridion Sites customers include
Alliance Data, Virgin Money, Clarion, Kone, and OMRON Automation
Americas.
Ars Logica’s recently published Compass Guide to WCM, Q4 2019
report reviews the industry’s top 19 WCM platforms against a series
of technical and business criteria. SDL Tridion Sites received the
second-highest score overall and is ranked first in enterprise tech
stack leverage and scalability. SDL Tridion Sites also featured
highly for its content marketing tools, enabling marketing teams to
effortlessly create compelling campaigns for global audiences,
across multiple languages.
“SDL has been a market leader in web content management since
2006, and has continued to invest heavily in its ongoing
development,” said Tony White, Founder of Ars Logica.
“This has culminated in a solution that makes it particularly
suited to large-scale enterprise deployments, and combined with
SDL’s undisputed leadership in language technologies, should be a
consideration for any global brand looking to orchestrate large
volumes web, and other (structured and unstructured) content, into
customer experiences.”
SDL Tridion Sites’ leading position for enterprise tech stack
leverage reflects its ability to integrate with, and leverage, the
data and functionality of enterprise technology platforms such as
CRM, ERP, marketing automation, e-commerce, portal, analytics, and
social media management. This strength is based partly on SDL’s
longstanding installed base of customers, providing SDL with the
largest of global web presences. Tridion Sites’ extreme scalability
recognizes its ability to cater to substantial increases in system
requirements and to perform in the most demanding technical
environments, which is reflected in SDL’s presence in the most
complex of WCM implementations.
“Delivering personalized experiences to potentially millions of
customers across multiple countries, languages and connected
devices is one of the biggest challenges facing multinational
brands, largely because the information required to engage on this
level is scattered across multiple silos within a company, making
it incredibly difficult to act quickly – and at scale,” said
Jim Saunders, Chief Product Officer of SDL. “Our focus is to
help these types of companies, which is why we’re particularly
proud SDL Tridion Sites has been recognized by Ars Logica among the
top two WCM platforms, leading the market for scalability and
enterprise tech leverage, making it a robust foundation to support
global digital ambitions.”
Also recognized in the report was a new Tridion Integration
Framework that allows marketers to easily plug SDL Tridion Sites
into a wide variety of technologies. Connectors are available for,
amng others, SAP Commerce Cloud, Salesforce CRM, Bynder and Aprimo
Digital Asset Management platforms. The combination of SDL Tridion
Sites and its ecosystems of partners allows customers to
effectively create and manage combined marketing, commerce and
product-led content across global web, digital and mobile
applications to deliver continuous digital experiences. It scales
to any number of sites, channels, languages and brands and is
highly interoperable, protecting existing technology
investments.
The Compass Guide to Web Content Management Systems
(Consolidated Vendor Scorecard) can be accessed here.
About SDL SDL (LSE: SDL) is the global leader in content
creation, translation and delivery. For over 27 years we've helped
companies communicate with confidence and deliver transformative
business results by enabling powerful experiences that engage
customers across multiple touchpoints worldwide. Are you in the
know? Find out why 90 of the top 100 global companies work with and
trust us on SDL.com. Follow us on Twitter, LinkedIn and
Facebook.
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SDL Maria Hudson / Denis Davies Corporate Communications
mhudson@sdl.com / ddavies@sdl.com +44 1628 410105
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