STOCKHOLM, Dec. 18, 2019 /PRNewswire/ --
Ahlstrom-Munksjö recently joined a new industry alliance known
as 4evergreen. The goal of the alliance is to increase the
contribution of fiber-based packaging in a circular and sustainable
economy.
Ahlstrom-Munksjö aim to expand the role of fiber-based
solutions. Sustainability, innovation and quality are in the
central of their product solutions. To
further drive this progress, they have
joined a new 4evergreen alliance formed
by Confederation of European Paper Industries (CEPI), the
European organization representing the paper
industry.
The purpose of
the 4evergreen alliance is to increase awareness
about the benefits of fiber-based packaging materials, advocate for
EU legislation supporting product design for recyclability and call
for the development of optimized collection systems and appropriate
recycling infrastructures.
The rise of environmental awareness and consumer concerns, as
well as the increase of packaging focused regulation, such as the
Single Use Plastics Directive, are important factors shaping market
trends. They also help companies to accelerate the development of
alternative packaging material including
fiber based-solutions.
In
2019, Ahlstrom-Munksjö has launched several
new value added, sustainable products. Among
these the CelluStraw™ offering, specially designed
to address emerging initiatives to phase out single-use plastic
straws. Ahlstrom-Munksjö have also
developed fiber-based packaging tape solutions to
replace plastic tapes and increase the contribution in the
circular economy.
"Fiber-based solutions are at the core of what we
do," explains Robyn Buss, Executive Vice President of
the North America Specialty Solutions Business
Area for Ahlstrom-Munksjö and
continues, "4evergreen has created a cross-industry
alliance that creates a platform for pre-competitive collaboration
and innovation and will drive the support and development for new
sustainable packaging designs."
"Sustainable packaging solutions must include fiber-based
packaging," says Brian Oost, Vice President
of Product Management and
Marketing of the Foodpack Business Unit.
"Through collaborative innovation with the entire supply chain, we
have an opportunity to continue to contribute to a more sustainable
everyday life."
For more information about CEPI and the 4evergreen
alliance
For more details, please contact:
Johan Lindh,
Vice President, Communications and Investor Relations,
+358-10-888-4994
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