By Ian Walker

British American Tobacco PLC (BATS.LN) said Friday that it welcomes the U.S. Food and Drug Administration ruling on the U.S. vapor market and that Reynolds American Inc. is ready to comply with the new flavor guidelines.

The company--which houses the Kent, Dunhill and Lucky Strike cigarette brands among its portfolio, as well as a number of electronic and vape products--said that Reynolds has already submitted its first brand premarket tobacco product application and is well positioned to make further applications for the rest of its vapor portfolio ahead of the May 2020 deadline.

The FDA said Thursday that it will bar the sale of fruit- and mint-flavored e-cigarette cartridges.

Write to Ian Walker at ian.walker@wsj.com

(END) Dow Jones Newswires

January 03, 2020 02:50 ET (07:50 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.
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