OnTheMarket plc Record traffic and leads for OnTheMarket.com
06 Febbraio 2020 - 8:01AM
RNS Non-Regulatory
TIDMOTMP
OnTheMarket plc
06 February 2020
None of the information contained in this announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014, nor does it contain
any information that is required to be announced via a Regulatory
Information Service under the AIM Rules for Companies.
06 February 2020
Record traffic and leads for OnTheMarket in January
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, announces today that traffic to
its portal in January 2020 exceeded 30 million visits(1) , a new
monthly record, an increase of more than 28% compared with January
2019 and 11% more than the previous record of 27.2 million in
September 2019.
This performance helped to deliver a record number of leads for
OnTheMarket's estate agent, letting agent and new homes developer
customers(2) - a 52% increase in the total number of phone and
email leads compared with January 2019. Average leads per
advertiser rose 35% to 126, up from 93 in January 2019.
As an indicator of the level of engagement of property-seeking
users of the portal, OnTheMarket sent in excess of 140 million
instant property alerts in January 2020.
Ian Springett, Chief Executive Officer of OnTheMarket, said:
"Our strong January performance provides powerful further evidence
that our growth strategy is working and engagement is building
amongst both property-seekers and agents. Our brand proposition and
our multi-channel marketing investment have proven effective in
attracting active property-seekers to the portal. Many of our agent
shareholders and customers are choosing to list their properties on
a 'New & exclusive' basis, 24 hours or more before Rightmove or
Zoopla, and we are generating greater value than ever for our
agents and new homes developers."
(1) Visits comprise individual sessions on OnTheMarket.com's
web-based portal or mobile app by users as measured by Google
Analytics.
(2) Data for leads generated is reported from the Company's
operating systems.
ENDS
For further information, please contact:
TB Cardew (Financial PR adviser) 0207 930 0777 / onthemarket@tbcardew.com
Ed Orlebar 07738 724 630
Alycia MacAskill 07876 222 703
Background on OnTheMarket:
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, is the third biggest UK
residential property portal provider in terms of traffic.
It aims to deliver a market-leading, agent-backed alternative to
Rightmove and Zoopla, offering a first-class service to agents at
sustainably fair prices and becoming the go-to portal for serious
property-seekers.
OnTheMarket plc was admitted to AIM in February 2018 with GBP30
million in new capital in order to support a new growth strategy
for the business.
At its IPO, OnTheMarket was 70% owned by over 2,000 agent firms.
Following the share issuance arising from its growth in long term
agent listing contracts, over 3,000 agent firms operating more than
6,000 UK agency branches are now OnTheMarket shareholders.
With backing from its agent owners, OnTheMarket has developed
unique sources of competitive advantage such as the thousands of
"New & exclusive" property listings it receives every month
from its agents to display 24 hours or more before they are on
Rightmove or Zoopla.
This information is provided by RNS, the news service of the
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Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
NRAEAXASELPEEFA
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February 06, 2020 02:01 ET (07:01 GMT)
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