The biggest names in entertainment are helping the smallest names in business
25 Marzo 2020 - 2:30PM
Verizon today announced the launch of Pay it Forward Live, a weekly
streaming entertainment series that will include music, gaming,
comedy and more in support of small businesses affected by
COVID-19. The weekly series will debut on Thursday, March 26, at
8:00 p.m. ET with a performance from Dave Matthews.
The 30-minute performances, where artists will
create intimate concerts from their homes, will give viewers a way
to connect during this time of social distancing and a way to
support their favorite small businesses now. The concerts will
stream live at 8:00 p.m. ET on Twitter @verizon and on Yahoo
Entertainment. Additional artists and partners will be announced at
a later date.
“Small businesses are being impacted in
extraordinary ways as we all fight against the spread of COVID-19,”
said Hans Vestberg, Chairman and CEO, Verizon. “These companies
provide employment opportunities, goods, services, and gathering
places that are the soul of local communities. Pay it Forward Live
will give all Americans an opportunity to help their favorite small
businesses survive this unprecedented hardship.”
Understanding the toll of small businesses
closing their doors to help fight the spread of the COVID-19 virus,
Verizon will donate $2.5 million to Local Initiatives Support
Corporation (LISC), a national nonprofit that has invested $20
billion to fuel economic opportunity for people and communities
across America. Over the course of the series, all viewers who tune
in will be encouraged to tag their favorite local businesses and
make a purchase in advance for when the crisis is over and the
businesses reopen. As consumers engage, Verizon will unlock an
additional $2.5 million in funds, bringing the total donation to a
potential $5 million.
LISC will use the funds to provide grants of up
to $10,000 to businesses facing immediate financial pressure
because of COVID-19, especially entrepreneurs of color, women-owned
businesses and other enterprises that don’t have access to
flexible, affordable capital in historically underserved
communities. LISC will launch an online process for small
businesses to submit applications for grants. Applications will be
reviewed and then entered into a lottery. The grants are designed
to help business owners fill urgent financial gaps - from paying
rent to meeting payroll - until they can resume normal operations
or other financing becomes available.
Verizon is also giving its own customers an easy
way to support small businesses by leveraging their customer
loyalty program, Verizon Up, which will give members the ability to
use their monthly reward for a Visa eGift card to use to support
small businesses throughout the month of April.
The funds from Pay it Forward Live are in
addition to Verizon’s combined $13 million donation to nonprofits
directed at supporting students and healthcare first responders,
including No Kid Hungry, the American Red Cross, the Center for
Disaster Philanthropy (CDP) COVID-19 Response Fund, Direct Relief,
and the COVID-19 Solidarity Response Fund in support of the World
Health Organization (WHO)’s global response.
Verizon’s support for small business also
includes adding 15GB of high speed data for wireless consumer and
small business customers to be automatically applied with no
customer action necessary; providing first responders with priority
and preemption abilities for voice and data and no data caps for
consumer and small business Fios and DSL broadband internet
plans.
To find out more about what Verizon is doing to
help its customers, visit
verizon.com/about/news/our-response-coronavirus.
Verizon Communications Inc. (NYSE, Nasdaq: VZ)
was formed on June 30, 2000 and is celebrating its 20th year as one
of the world’s leading providers of technology, communications,
information and entertainment products and services. Headquartered
in New York City and with a presence around the world, Verizon
generated revenues of $131.9 billion in
2019. The company offers voice,
data and video services and solutions on its award-winning networks
and platforms, delivering on customers’ demand for
mobility, reliable network connectivity, security and
control.
VERIZON’S ONLINE MEDIA CENTER: News releases,
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Media contacts: Katie
Magnottakatie.magnotta@verizon.com
Emily Vickeremily.vicker@verizon.com
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