TIDMTMG

RNS Number : 3165I

Mission Group PLC (The)

01 April 2020

1 APRIL 2020

The Mission Group plc

("MISSION" "The Company" or "The Group")

FINAL RESULTS FOR THE YEARED 31 DECEMBER 2019

NINTH CONSECUTIVE YEAR OF GROWTH DELIVERED AGAINST CHALLENGING TRADING BACKDROP

MISSION (AIM:TMG), the alternative group for ambitious brands, is pleased to announce final results for the year ended 31 December 2019.

FINANCIAL HIGHLIGHTS

 
 Year ended 31 December                     2019       2018 
 
        *    REVENUE                        GBP81.0M   GBP77.6M   4% 
 
        *    OPERATING PROFIT *             GBP10.8M   GBP9.9M    8% 
 
        *    PROFIT MARGINS                 13.3%      12.8% 
 
        *    HEADLINE PROFIT BEFORE TAX*    GBP10.2M   GBP9.2m    11% 
 
        *    REPORTED PROFIT BEFORE TAX     GBP8.3M    GBP7.7M    8% 
 
        *    EARNINGS PER SHARE*            9.47p      8.67p      9% 
 
        *    DILUTED EARNINGS PER SHARE*    9.00p      8.46p      6% 
 

* Headline results are calculated before acquisition adjustments, start-up costs and profit/loss on investments (as set out in Note 4).

 
 
        *    Ninth consecutive year of growth despite challenging 
             market backdrop 
 
       *    Robust performance reflects strength of Agencies in 
            our portfolio 
 
        *    Strong cash generation with net cash from operating 
             activities increasing to GBP9.3m 
 
       *    Debt leverage ratios remain comfortably within Board 
            limits 
 
        *    Decision to pay final dividend of 1.53p per share 
             remains on hold, as part of measures to conserve cash 
             in current unprecedented trading conditions as a 
             result of the outbreak of COVID-19 
 

BUSINESS HIGHLIGHTS

 
 
        *    Successful completion of launch and repositioning of 
             MISSION brand during the year is already driving 
             early successes in new business development in 2020 
 
        *    Continued strong Client retention across Agencies 
             with new Client wins adding to our blue-chip global 
             client base 
 
        *    Further progress through our central innovation hub 
             Fuse, with a strong performance from our embryonic 
             asset tracking business Pathfindr 
 
        *    All Agencies successfully onboarded onto MISSION 
             shared services platform 
 

Commenting, David Morgan, Chairman of The Mission Group plc said: "Given the well documented UK and sector challenges in 2019, I can only congratulate the people who run and work in our Agencies on a remarkable performance that delivered on forecast revenue and profit growth, thereby maintaining the upward progression that has been the hallmark of the rebirth of our Group for the last ten years.

Whilst the impact of Covid-19 on the global economy will inevitably impact on the Group's performance in the current financial year, the Board is confident that MISSION is well placed to continue to serve our Clients' needs and benefit from future opportunities when normal conditions return."

ENQUIRIES:

 
 THE MISSION GROUP PLC                 Tel: 020 7462 1415 
  James Clifton, Chief Executive 
  Peter Fitzwilliam, Chief Financial 
  Officer 
 SHORE CAPITAL (Nomad and Broker)      Tel: 020 7408 4090 
  Mark Percy / James Thomas/ Sarah 
  Mather 
 HOUSTON (Financial PR and Investor    Tel: 0203 760 7668 
  Relations) 
  Kate Hoare / Laura Stewart 
 

NOTES TO EDITORS

MISSION is a collective of creative Agencies. Employing 1,150 people in the UK, Europe, Asia and US, the Group combines the expertise of Integrated and Specialist Agencies to bring commercially effective solutions to business challenges.

Founded as a cooperative of like-minded entrepreneurs, MISSION has built an impressive track record. The Group has grown revenue and profit each year for the last nine years, winning prestigious and progressively bigger business across its blue-chip Client base and acquiring new Agencies with fantastic reputations, expanding its service capability even further.

In addition to the Group's creative Agencies sits Fuse, MISSION's central innovation hub through which the Group has successfully trialled and developed a number of emerging technologies. Many of these have been grown into successful commercial products that not only bring value to the MISSION family of Agencies, but which have been successfully able to realise market value at sale.

www.themission.co.uk

CHAIRMAN'S STATEMENT

Rising to the Challenge

Given the well documented UK and sector challenges in 2019, I can only congratulate the people who run and work in our Agencies on a remarkable performance that delivered on forecast revenue and profit growth, thereby maintaining the upward progression that has been the hallmark of the rebirth of our Group for the last ten years.

2019 was undoubtedly a transitional year for the Group. Following the appointment of James Clifton, formerly CEO of our Agency bigdog, as Group Chief Executive in April, MISSION has undergone a repositioning to reflect its coming of age as a real and credible challenger to the established agency networks. Our entrepreneurial spirit, driven culture and diverse offering makes MISSION more relevant than ever as brands seek alternatives to the traditional agencies.

MISSION 's new identity has put business development at the heart of the Group, driving greater multi-Agency collaboration. At the same time, we have refined our business structure to create a simplified, more effective service offering. This has included mergers of some of our Agencies across the UK, including bigdog and krow. The new-look MISSION celebrates and drives forward the Group's open, collaborative culture whilst aiming to retain the entrepreneurial spirit on which it has been built.

Profitable growth delivered during 2019 once again came from increased mandates from existing Clients, new Client wins and assignments and a continued focus on operating costs and margins. We are also very pleased to see continued good progress from our Pathfindr and wider Fuse initiatives. Giles Lee formally took on the role of Commercial Director at the start of the year, and new centralised initiatives and structures are already protecting and fuelling margin performance.

Board

As well as the appointment of James Clifton as Group CEO in April 2019, we also welcomed Barry Cook, one of the founding directors of krow, to MISSION 's Board in June. krow has been a terrific addition to the Group and I have every confidence in our leadership team and their ability to deliver going forward.

Dividend

The Board adopts a progressive dividend policy, aiming to grow dividends each year in line with earnings but always balancing the desire to reward our shareholders via dividends with the need to fund the Group's growth ambitions and maintain a strong balance sheet. When we published our Trading Update in January, it was our intention to pay a final dividend of 1.53 pence per share, bringing the total for the year to 2.3 pence per share, representing an increase of 10% over 2018. The Board has proposed a resolution for a final dividend in its AGM Notice, recognising how important the dividend is to our shareholders. However, in the light of the current economic uncertainty as a result of the impact of Covid-19 on the global economy, we will make a final decision as we approach the AGM on 15 June.

Outlook and impact of Covid-19

2020 began well for MISSION and whilst we have been delighted with the early progress we have made against our plans, the Covid-19 pandemic has resulted in an unprecedented global trading environment to which few businesses are immune.

The health and well-being of our teams is our priority and we have taken decisive steps to protect them, in line with the Government guidance. The majority of our staff are used to working remotely therefore causing minimum disruption for our Client service and day to day operations.

Whilst the impact of Covid-19 on the global economy will inevitably impact on the Group's performance in the current financial year ending 31 December 2020, MISSION has a strong balance sheet and a resilient business model servicing a broad range of Clients operating across numerous sectors and geographies. As such, the Board is confident that MISSION is well placed to continue to serve our Clients' needs and benefit from future opportunities when normal conditions return.

David Morgan

Chairman

1 April 2020

CHIEF EXECUTIVE'S REVIEW

I am delighted to be leading MISSION during this exciting period for our business. Founded as a cooperative of like-minded entrepreneurs, over the last ten years MISSION has built an impressive track record. We have grown revenue and profit each year, winning prestigious and progressively bigger business from across our growing, blue-chip Client base and acquired new Agencies with fantastic reputations, strengthening our standing in our sector even further.

2019 has seen us continue to build on this strong momentum to deliver our 9(th) consecutive year of growth, despite a difficult trading backdrop during which Brexit uncertainty continued to hamper Client decision making and restrict budgets. Over the course of the year we also took stock of the progress that we have achieved to date, refining our growth plans as we look forward to 2020 and beyond.

Strategy

As a group of collaborative specialists, we are no longer purely a marketing communications group, selling our marketing wares. Instead we are a business partner to a broad portfolio of UK and international brands with a range of creative skills to help solve business challenges. In recognition of this, in September 2019 we announced the re-naming of our Group to The MISSION Group plc (" MISSION ") supported by a launch of the Group's vision, values and beliefs to our Clients, staff and the industry. This vision puts MISSION at the heart of both our business model and new business strategy as the alternative group for ambitious brands.

We see huge opportunity to grow our Client-partner relationships through increased collaboration across our Agencies and through the adoption of a more strategic approach to leveraging our global footprint. I'm delighted that we have already seen early progress here, with an excellent example during the period being our work for leading UK sofa retailer DFS, through an integrated campaign led by krow supported by two other MISSION Agencies.

As we move forwards fostering a cohesive approach, we have refined our business structure to create a more effective service offering. This has included the merger of bigdog and krow into a single integrated Agency, retaining the name krow; the expansion of Story into Leeds and Newcastle, taking on our Robson Brown Agency; and the merger of April Six and RLA into a single Agency to leverage both complementary skillsets and the existing April Six international footprint.

This transition has been smooth and we have been very pleased with the initial feedback from these Agencies. Through this simplified structure we now have an even stronger platform from which we can deliver further organic growth and identify the right acquisition opportunities to expand our capabilities and network both in the UK and overseas.

As we work to develop our vision to be the alternative group for ambitious brands, we are placing increasing focus on the additive value that MISSION can bring to the entrepreneurial Agencies within our network, helping them to unlock new growth opportunities and optimise their business operations. By the close of the year we had successfully completed the onboarding of all of the Agencies in our portfolio onto our shared services platform, giving them access to centralised functions such as Finance, IT and HR. We are also making further investments in our central platform to help underpin better collaboration across our network and expect to see the results of some of these initiatives start to flow through in the new financial year.

We will continue to build on our track record of embracing emerging technologies, providing our Agencies with access to these evolving capabilities through our central innovation hub Fuse . Here we bring together the most curious and creative minds from across our business, collaborating to create new software and hardware products. We have grown many of these incubator ideas into successful commercial products that not only bring value to the MISSION family of Agencies, but which in the case of BroadCare we were able to realise market value at sale. Some exciting new initiatives are in development, a couple of which should be ready for launch in 2020.

There is no doubt that within MISSION we have created unique skills and processes which enhance what we do for our Clients within an ever-changing marketplace. We truly believe we have found an alternative and better way to help our Clients.

Performance Overview

Despite a challenging trading environment as a result of the heightened level of political uncertainty, we were delighted to deliver a good full year performance.

Revenue increased 4% to GBP81.0m (2018: GBP77.6m), representing our ninth consecutive year of growth. Our profit margin (headline operating profit as a percentage of revenue) again improved, to 13.3% (2018: 12.8%), and headline profit improved by 11% to GBP10.2m (2018: GBP9.2m), all from our core business.

Our Agencies performed well, with strong Client retention rates maintained and major new contracts won including Cummins Inc, Docker and Fuji Xerox. The structural refinements to our Agency portfolio were completed over the course of the final quarter of the year and we have been delighted with the smooth integration and the Client and employee feedback to date.

International expansion over the period continued to be Client-led, resulting in expansion into Seattle, Chicago and Beijing. In addition, we have recently opened an office in Munich, the Group's first opening in Mainland Europe.

We are also pleased with the progress of Mongoose Sports and Mongoose Promotions, our start-ups of three years ago, both of which moved into profit far earlier than we expected and continued to grow through the year.

During the course of the year we were particularly pleased with the progress achieved by Pathfindr, our embryonic asset tracking business, which nearly doubled its turnover to GBP0.9m (2018: GBP0.5m) as it expanded the installed base for its tracking devices and grew its customer numbers. The time taken from initial quote and proof of concept to securing invoiced revenue has proven to be different, and longer, than for our Agency businesses, but the prospects for further growth in the coming years remain very strong.

Our People

The collaborative nature and entrepreneurial spirit that MISSION fosters is the cornerstone of our culture and we are particularly proud of the focus we place on developing our people, drawing great talent into our business from across the country and offering exciting career paths throughout the Group. Through the introduction of our new Strategic People Plan we have focused on our priority areas of Developing Talent, Supporting Performance, Reward and Recognition, Leadership and Development, Equality, Diversity and Inclusion and Organisational Development.

A particular highlight during 2019 was our new partnership with Creative Access. As part of our focus on promoting diversity within our own business, we recognise that people from BAME backgrounds are under-represented across our industry as a whole. This important initiative is focussed on helping to attract talent from more diverse backgrounds and to actively promote opportunities to join the Group. As part of this programme, senior leaders from across the Group will mentor young people from BAME backgrounds looking to progress in the industry.

With collaboration being a core focus for MISSION , we also launched Ignition, a Group-wide competition led by our Fuse business. This competition encourages new and innovative suggestions for tomorrow's products and services. The winning entrant receives backing from the Group to develop their idea into proof of concept, prototype and beyond, and the opportunity to participate personally in its commercial success.

At the time of writing, the world is changing rapidly. But as demonstrated by these results, MISSION is a diverse mix of collaborative specialists who work together to deliver real business growth for our Clients. It is exactly this ethos and approach that our Clients will continue to demand, arguably even more so, when the world returns to normality.

James Clifton

Group Chief Executive

1 April 2020

CHIEF FINANCIAL OFFICER'S REPORT

The Group manages its internal operational performance and capital management by monitoring various key performance indicators ("KPIs"). The KPIs are tailored to the level at which they are used and their purpose. The Board has reviewed and retained its long term financial KPIs, which are quantified and commented on in the financial review of the year below, as follows:

   --      operating income ("revenue"), which the Group aims to grow by at least 5% per year; 

-- headline operating profit margins, which the Group is targeting to increase from 11.5% in 2016 to 14% by 2021;

   --      headline profit before tax, which the Group aims to increase by 10% year-on-year; and 

-- indebtedness, where the Group has set a limit for the ratio of net bank debt to EBITDA* of x1.5 and for the ratio of total debt (including both bank debt and deferred acquisition consideration) to EBITDA of x2.0.

*EBITDA is headline operating profit before depreciation and amortisation charges and before the impact of IFRS 16.

At the individual Agency level, the Group's financial KPIs comprise revenue and controllable profitability measures, predominantly based on the achievement of the annual budget. More detailed KPIs are applied within individual Agencies. In addition to financial KPIs, the Board periodically monitors the length of Client relationships, the forward visibility of revenue and the retention of key staff.

Comparisons

The Group's BroadCare business was sold in November 2018 and, as a result, the following financial comparisons and commentary are based on like-for-like trading from continuing operations.

In addition, the Group has implemented IFRS 16: Leases and 2018 comparatives have been restated accordingly. The impact of IFRS 16 on the Group's net profitability is insignificant but the bringing onto the balance sheet of future lease commitments and the reclassification of operating lease costs into depreciation and interest costs affects EBITDA and leverage ratios. The impact of the application of IFRS 16 is included in Note 2 and, where significant, referred to in the following commentary.

TRADING PERFORMANCE

Overview

2019 saw revenue growth on continuing operations of 4%, all organic, an improvement in operating margins to 13.3% and growth in headline profit before tax of 11%. Debt leverage ratios remained comfortably within the Board's limits.

Billings and Revenue

Turnover (billings) was 7% higher than the previous year, at GBP171.1m (2018: GBP159.9m), but since billings include pass-through costs (e.g. TV companies' charges for buying airtime), the Board does not consider turnover to be a key performance measure for its Agencies. Instead, the Board views operating income (turnover less third-party costs) as a more meaningful measure of activity levels. The exception to this is Pathfindr, the Group's embryonic asset tracking business, where turnover is a more relevant measure to gauge progress over time and against relevant competitors.

Operating income (referred to as "revenue") increased 4% to GBP81.0m (2018: GBP77.6m), representing our ninth consecutive year of growth. 2019 was undoubtedly a challenging year given the considerable political uncertainty, and we were pleased that the mix of businesses in our portfolio was resilient against this backdrop.

All growth in the year came from our core business, since we made no acquisitions during 2019, and all of our different business activities showed year-on-year progress.

Pathfindr showed good progress during the year, nearly doubling its turnover to GBP0.9m (2018: GBP0.5m) as it expanded the install base for its tracking devices and grew its customer numbers. The time taken from initial quote and proof of concept to securing invoiced revenue has proven to be different, and longer, than for our Agency businesses, but the prospects for further growth in the coming years remain very strong.

Profit and Margins

The Directors measure and report the Group's performance primarily by reference to headline results, in order to avoid the distortions created by one-off events and non-cash accounting adjustments relating to acquisitions. Headline results are calculated before the profit/loss on investments, acquisition adjustments and losses from start-up activities (as set out in Note 4).

Headline operating profit improved by 8% to GBP10.8m (2018: GBP9.9m), all from our core business. Our profit margin for the year (headline operating profit as a percentage of revenue) again improved, to 13.3% (2018: 12.8%). This was the result of several factors, including changes in mix between Agencies and lower central costs.

The bias of profitability towards the second half of the year as a consequence of Clients' spending patterns repeated itself again, with 66% (2018: 65%) of our operating profit generated in this period but, more than ever, Client spending came towards the end of the year.

After GBP0.1m of profits from joint ventures (2018: GBPnil) and largely unchanged financing costs of GBP0.7m, headline profit before tax increased by 11% to GBP10.2m (2018: GBP9.2m).

Adjustments to reported profits, detailed further in Note 4, totalled GBP1.9m (2018: GBP1.5m), comprising acquisition-related items of GBP1.3m, up from GBP1.0m in 2018, reflecting the krow acquisition made during 2018, losses from start-up activities of GBP0.4m, up from GBP0.1m in 2018 as we expanded into China and Germany, and investment write-downs of GBP0.1m (2018: GBP0.3m). After these adjustments, reported profit before tax was GBP8.3m (2018: GBP7.7m).

Taxation

The Group's headline tax rate increased slightly, to 20.5% (2018: 20.1%). Consistent with previous years, the rate was above the statutory rate, mainly as a result of non-deductible trading losses and entertaining expenditure.

On a reported basis, the Group's tax rate was 22.5% (2018: 16.2%). The tax rate is expected to be consistently higher than the statutory rate (of 19.0%, unchanged from 2018) since the amortisation of acquisition-related intangibles is not deductible for tax purposes but, in 2018, the tax rate was significantly reduced by the tax-free profit on the sale of BroadCare. Excluding the BroadCare sale, the reported rate in 2018 was 22.1%.

Earnings Per Share

Headline EPS increased by 9% to 9.47 pence (2018: 8.67 pence) and, on a diluted basis, increased by 6% to 9.00 pence (2018: 8.46 pence). Growth in diluted EPS was lower than growth in profits due to the effect of the Growth Share Scheme, for which the performance condition was met during 2019.

After tax, reported profit for the year was GBP6.4m (2018: GBP6.0m) and EPS was 7.51 pence (2018: 7.08 pence). On a diluted basis, EPS was 7.14 pence (2018: 6.91 pence).

DIVIDS

The Board adopts a progressive dividend policy, aiming to grow dividends each year in line with earnings but always balancing the desire to reward shareholders via dividends with the need to fund the Group's growth ambitions and maintain a strong balance sheet.

A dividend of 0.77 pence per share was paid in December 2019, representing a 10% increase over last year. The Board has proposed a resolution for a 10% higher final dividend of 1.53 pence per share in its AGM Notice, recognising how important the dividend is to our shareholders, but in the light of the coronavirus pandemic and the considerable uncertainty about both the severity and duration of its impact, will make a final decision in the light of prevailing circumstances as we approach the AGM on 15 June.

BALANCE SHEET

In common with other marketing communications groups, the main features of our balance sheet are the goodwill and other intangible assets resulting from acquisitions made over the years, and the debt taken on in connection with those acquisitions.

The level of intangible assets relating to acquisitions remained virtually unchanged during the year but in contrast, the level of total debt (combined net bank debt and acquisition obligations) reduced by GBP2.0m.

The Board undertakes an annual assessment of the value of all goodwill, explained further in Note 12, and at 31 December 2019 again concluded that no impairment in the carrying value was required.

The Group's acquisition obligations at the end of 2019 were GBP8.9m (2018: GBP11.8m), to be satisfied by a mix of cash and shares. All of this is dependent on post-acquisition earn-out profits. GBP3.3m is expected to fall due for payment in cash within 12 months and a further GBP3.7m in cash in the subsequent 12 months.

CASH FLOW

Net cash inflow from operating activities increased to GBP9.3m despite t he back-ended nature of our trading which resulted in an increase in working capital requirements at the end of the year. This cash flow funded capital expenditure of GBP1.3m (2018: GBP1.0m), increased software development investment of GBP0.8m (2018: GBP0.4m), the settlement of contingent consideration obligations relating to the profits generated by previous acquisitions, totaling GBP2.7m (2018: GBP1.7m), and dividends of GBP1.8m (2018: GBP1.7m).

At the end of the year, the Group's net bank debt stood at GBP4.9m (2018: GBP4.0m). On an adjusted basis (pre-IFRS 16), the leverage ratio of net bank debt to headline EBITDA remained below x0.5 at 31 December 2019 (2018: x0.5). The Group's adjusted ratio of total debt, including remaining acquisition obligations, to EBITDA at 31 December 2019 remained unchanged at x1.1.

GOING CONCERN

As mentioned in our statement of Principal Risks & Uncertainties, in view of the UK political uncertainty and real possibility of a no-deal Brexit, we undertook a stress test on our banking facilities during the year to ensure that the Group could withstand an economic downturn of the magnitude experienced following the 2008 global financial crisis, when the Group's profits reduced by around 30%. The conclusion of this assessment was that the Group had sufficient facilities to withstand a repeat of similar magnitude.

The potentially more severe impact from the coronavirus pandemic has caused us to revisit that stress testing and to model various scenarios and the Group's ability to adapt and take mitigating actions. The consensus view at the time of writing is that there is likely to be a sharp slowdown in the second quarter of the year, with a recovery in H2. We have modelled downturns of differing severity and duration and concluded that the Group can weather the storm within its committed banking facilities, which have recently been increased to GBP20m.

Notwithstanding that conclusion, the Board has already taken, and will be taking further, mitigating actions. The Board has placed the final dividend due for payment in July under review and all Board members have voluntarily reduced their salaries.

Capital expenditure has been reduced to a minimum and the Group will seek to defer a proportion of its other commitments. The Group will also look to take advantage of the financial assistance being offered by the Government.

Together, these actions will result in additional headroom against our banking facilities and are considered sufficient to enable the Group to withstand the impact of Covid-19.

Peter Fitzwilliam

Chief Financial Officer

1 April 2020

Consolidated Income Statement

For the year ended 31 December 2019

 
 
                                                                                                Total 
                                              Year to     Continuing    Discontinued          Year to 
                                                   31     operations      operations      31 December 
                                                                                2018 
                                             December           2018                             2018 
                                                 2019     (Restated)                       (Restated) 
                                    Note      GBP'000        GBP'000         GBP'000          GBP'000 
 
 TURNOVER                            3        171,091        159,916           1,476          161,392 
 Cost of sales                               (90,119)       (82,331)           (221)         (82,552) 
 OPERATING INCOME                    3         80,972         77,585           1,255           78,840 
 Headline operating expenses                 (70,219)       (67,666)           (776)         (68,442) 
 
   HEADLINE OPERATING PROFIT                   10,753          9,919             479           10,398 
 
 Acquisition adjustments             4        (1,320)        (1,010)               -          (1,010) 
 Start-up costs                      4          (431)          (139)               -            (139) 
 (Loss) / profit on investments      4          (109)          (312)           2,981            2,669 
                                          -----------  -------------  --------------  --------------- 
 OPERATING PROFIT                               8,893          8,458           3,460           11,918 
 Share of results of associates 
  and joint ventures                               69            (1)               -              (1) 
                                          -----------  -------------  --------------  --------------- 
 PROFIT BEFORE INTEREST 
  AND TAXATION                                  8,962          8,457           3,460           11,917 
 Net finance costs                   6          (668)          (735)               -            (735) 
 PROFIT BEFORE TAXATION              7          8,294          7,722           3,460           11,182 
 Taxation                            8        (1,868)        (1,710)            (96)          (1,806) 
                                          -----------  -------------  --------------  --------------- 
 PROFIT FOR THE YEAR                            6,426          6,012           3,364            9,376 
                                          -----------  -------------  --------------  --------------- 
 
 Attributable to: 
 Equity holders of the 
  parent                                        6,314          5,901           3,364            9,265 
 Non-controlling interests                        112            111               -              111 
                                          -----------  -------------  --------------  --------------- 
                                                6,426          6,012           3,364            9,376 
                                          -----------  -------------  --------------  --------------- 
 
 
 Basic earnings per share 
  (pence)                            10          7.51           7.08            4.04            11.12 
 Diluted earnings per share 
  (pence)                            10          7.14           6.91            3.94            10.85 
 Headline basic earnings 
  per share (pence)                  10          9.47           8.67            0.46             9.13 
 Headline diluted earnings 
  per share (pence)                  10          9.00           8.46            0.45             8.90 
 
 

2018 comparative information has been restated in all primary statements and notes to the financial statements following the adoption of IFRS16 (see note 2).

Consolidated Statement of Comprehensive Income

For the year ended 31 December 2019

 
                                                                                                      Total 
                                                     Year to     Continuing    Discontinued         Year to 
                                                 31 December     operations      operations     31 December 
                                                        2019                           2018            2018 
                                                                       2018                      (Restated) 
                                                                 (Restated) 
                                                     GBP'000        GBP'000         GBP'000         GBP'000 
 
 PROFIT FOR THE YEAR                                   6,426          6,012           3,364           9,376 
 Other comprehensive income 
  - items that may be reclassified 
  separately to profit or 
  loss: 
 
 Exchange differences on 
  translation of foreign 
  operations                                            (50)             73               -              73 
                                              --------------  -------------  --------------  -------------- 
 TOTAL COMPREHENSIVE INCOME 
  FOR THE YEAR                                         6,376          6,085           3,364           9,449 
                                              --------------  -------------  --------------  -------------- 
 
 Attributable to: 
 Equity holders of the 
  parent                                               6,285          5,933           3,364           9,297 
 Non-controlling interests                                91            152               -             152 
                                              --------------  -------------  --------------  -------------- 
                                                       6,376          6,085           3,364           9,449 
                                              --------------  -------------  --------------  -------------- 
 
 

Consolidated Balance Sheet

As at 31 December 2019

 
                                                        As at          As at 
                                                  31 December    31 December 
                                                         2019           2018 
                                                                  (Restated) 
                                          Note        GBP'000        GBP'000 
 FIXED ASSETS 
 Intangible assets                         11          95,859         96,121 
 Property, plant and equipment                          3,225          3,125 
 Right of use assets                                    8,135          7,733 
 Investments in associates and 
  joint ventures                           12             177              - 
 Deferred tax assets                                        -             23 
                                                      107,396        107,002 
                                                -------------  ------------- 
 CURRENT ASSETS 
 Stock                                                  1,091            850 
 Trade and other receivables               13          40,998         39,727 
 Cash and short term deposits                           5,028          5,899 
                                                -------------  ------------- 
                                                       47,117         46,476 
 CURRENT LIABILITIES 
 Trade and other payables                  14        (36,015)       (37,060) 
 Corporation tax payable                                (742)          (668) 
 Acquisition obligations                   17         (3,424)        (3,258) 
                                                     (40,181)       (40,986) 
                                                -------------  ------------- 
 NET CURRENT ASSETS                                     6,936          5,490 
 
 TOTAL ASSETS LESS CURRENT LIABILITIES                114,332        112,492 
                                                -------------  ------------- 
 NON CURRENT LIABILITIES 
 Bank loans                                15         (9,927)        (9,886) 
 Lease liabilities                         16         (6,229)        (6,022) 
 Acquisition obligations                   17         (5,458)        (8,537) 
 Deferred tax liabilities                               (417)          (451) 
                                                -------------  ------------- 
                                                     (22,031)       (24,896) 
                                                -------------  ------------- 
 NET ASSETS                                            92,301         87,596 
                                                -------------  ------------- 
 
 CAPITAL AND RESERVES 
 Called up share capital                   18           8,530          8,436 
 Share premium account                                 43,015         42,506 
 Own shares                                19           (659)          (299) 
 Share-based incentive reserve                            700            498 
 Foreign currency translation 
  reserve                                                  88            117 
 Retained earnings                                     40,021         35,826 
                                                -------------  ------------- 
 EQUITY ATTRIBUTABLE TO EQUITY 
  HOLDERS OF THE PARENT                                91,695         87,084 
                                                -------------  ------------- 
 Non-controlling interests                                606            512 
                                                -------------  ------------- 
 TOTAL EQUITY                                          92,301         87,596 
                                                -------------  ------------- 
 

Consolidated Cash Flow Statement

For the year ended 31 December 2019

 
                                                      Year to        Year to 
                                                  31 December    31 December 
                                                         2019           2018 
                                                                  (Restated) 
                                                      GBP'000        GBP'000 
 
 Operating profit                                       8,893         11,918 
 Depreciation and amortisation charges                  4,832          4,738 
 Movements in the fair value of contingent 
  consideration                                           433           (67) 
 Profit on disposal of property, plant 
  and equipment                                          (49)            (5) 
 Loss on write down of investment                           -            312 
 Profit on disposal of BroadCare                            -        (2,981) 
 Non cash charge for share options, growth 
  shares and shares awarded                               215            183 
 Increase in receivables                              (1,271)        (2,022) 
 Increase in stock                                      (241)          (182) 
 Decrease in payables                                 (1,106)          (210) 
                                                -------------  ------------- 
 OPERATING CASH FLOWS                                  11,706         11,684 
 Net finance costs paid                                 (626)          (826) 
 Tax paid                                             (1,805)        (1,906) 
                                                -------------  ------------- 
 Net cash inflow from operating activities              9,275          8,952 
                                                -------------  ------------- 
 INVESTING ACTIVITIES 
 Proceeds on disposal of property, plant 
  and equipment                                           151             30 
 Purchase of property, plant and equipment            (1,472)        (1,014) 
 Investment in software development                     (848)          (377) 
 Proceeds from disposal of BroadCare                        -          4,099 
 Acquisition of subsidiaries                                -        (2,990) 
 Acquisition of investments in associates 
  and joint ventures                                    (108)              - 
 Payment relating to acquisitions made 
  in prior years                                      (2,731)        (1,748) 
 Cash disposed of and costs of disposal 
  of BroadCare                                              -          (584) 
 Cash acquired with subsidiaries                            -            553 
 Net cash outflow from investing activities           (5,008)        (2,031) 
                                                -------------  ------------- 
 FINANCING ACTIVITIES 
 Dividends paid                                       (1,831)        (1,546) 
 Dividends paid to non-controlling interests                -          (149) 
 Repayment of lease liabilities                       (2,579)        (2,446) 
 Repayment of bank loans                                    -        (3,125) 
 Issue of shares to minority interests                      3              - 
 (Purchase) / sale of own shares held 
  in EBT                                                (681)            311 
 Net cash outflow from financing activities           (5,088)        (6,955) 
                                                -------------  ------------- 
 
   Decrease in cash and cash equivalents                (821)           (34) 
 Exchange differences on translation 
  of foreign subsidiaries                                (50)             73 
 Cash and cash equivalents at beginning 
  of year                                               5,899          5,860 
                                                -------------  ------------- 
 Cash and cash equivalents at end of 
  year                                                  5,028          5,899 
                                                -------------  ------------- 
 

Consolidated Statement of Changes in Equity For the year ended 31 December 2019

 
 
                                                                                                     Total 
                                                       Share-        Foreign                  attributable 
                                                        based       currency                     to equity    Non-controlling 
                     Share      Share        Own    incentive    translation      Retained         holders           interest         Total 
                   capital    premium     shares      reserve        reserve      earnings       of parent                           equity 
                                                                                (Restated)      (Restated)            GBP'000    (Restated) 
                   GBP'000    GBP'000    GBP'000      GBP'000        GBP'000       GBP'000         GBP'000                          GBP'000 
 
 At 1 January 
  2018               8,436     42,506      (602)          341             85        28,072          78,838                509        79,347 
---------------  ---------  ---------  ---------  -----------  -------------  ------------  --------------  -----------------  ------------ 
 Profit 
  for the 
  year                   -          -          -            -              -         9,265           9,265                111         9,376 
 Exchange 
  differences 
  on 
  translation 
  of foreign 
  operations             -          -          -            -             32             -              32                 41            73 
---------------  ---------  ---------  ---------  -----------  -------------  ------------  --------------  -----------------  ------------ 
 Total 
  comprehensive 
  income 
  for the 
  year                   -          -          -            -             32         9,265           9,297                152         9,449 
 Share option 
  charge                 -          -          -           69              -             -              69                  -            69 
 Growth 
  share charge           -          -          -           88              -             -              88                  -            88 
 Shares 
  awarded 
  and sold 
  from own 
  shares                 -          -        303            -              -            35             338                  -           338 
 Dividend 
  paid                   -          -          -            -                      (1,546)         (1,546)              (149)       (1,695) 
---------------  ---------  ---------  ---------  -----------  -------------  ------------  --------------  -----------------  ------------ 
 At 31 December 
  2018               8,436     42,506      (299)          498            117        35,826          87,084                512        87,596 
---------------  ---------  ---------  ---------  -----------  -------------  ------------  --------------  -----------------  ------------ 
 Profit 
  for the 
  year                   -          -          -            -              -         6,314           6,314                112         6,426 
 Exchange 
  differences 
  on 
  translation 
  of foreign 
  operations             -          -          -            -           (29)             -            (29)               (21)          (50) 
---------------  ---------  ---------  ---------  -----------  -------------  ------------  --------------  -----------------  ------------ 
 Total 
  comprehensive 
  income 
  for the 
  year                   -          -          -            -           (29)         6,314           6,285                 91         6,376 
 New shares 
  issued                94        509          -            -              -             -             603                  3           606 
 Share option 
  charge                 -          -          -          127              -             -             127                  -           127 
 Growth 
  share charge           -          -          -           75              -             -              75                  -            75 
 Own shares 
  purchased              -          -      (681)            -              -             -           (681)                  -         (681) 
 Shares 
  awarded 
  and sold 
  from own 
  shares                 -          -        321            -              -         (288)              33                  -            33 
 Dividend 
  paid                   -          -          -            -                      (1,831)         (1,831)                  -       (1,831) 
---------------  ---------  ---------  ---------  -----------  -------------  ------------  --------------  -----------------  ------------ 
 At 31 December 
  2019               8,530     43,015      (659)          700             88        40,021          91,695                606        92,301 
---------------  ---------  ---------  ---------  -----------  -------------  ------------  --------------  -----------------  ------------ 
 

Notes to the Consolidated Financial Statements

1. Principal Accounting Policies

Basis of preparation

The results for the year to 31 December 2019 have been extracted from the audited consolidated financial statements, which are expected to be published by 15 April 2020.

The financial information set out above does not constitute the Company's statutory accounts for the years to 31 December 2019 or 2018 but is derived from those accounts. Statutory accounts for the year ended 31 December 2018 were delivered to the Registrar of Companies following the Annual General Meeting on 15 June 2019 and the statutory accounts for 2019 are expected to be published on the Group's website ( www.themission.co.uk ) shortly, posted to shareholders at least 21 days ahead of the Annual General Meeting ("AGM") on 15 June 2020 and, after approval at the AGM, delivered to the Registrar of Companies.

The auditors, PKF Francis Clark, have reported on the accounts for the years ended 31 December 2019 and 31 December 2018; their reports in both years were (i) unqualified, (ii) did not include a reference to any matters to which the auditors drew attention by way of emphasis without qualifying their report and (iii) did not contain a statement under Section 498 (2) or (3) of the Companies Act 2006 in respect of those accounts.

New standards, interpretations and amendments to existing standards

The Group has adopted IFRS 16 Leases for the first time. The impact on the financial statements of this new standard is detailed in Note 2.

   2.   Adoption of IFRS 16 Leases 

The Group has applied IFRS 16 Leases for the first time, using the full retrospective approach, with restatement of comparative information. IFRS 16 changes how the Group accounts for leases previously classified off balance sheet as operating leases under IAS 17, by removing the distinction between operating and finance leases and requiring the recognition of a right of use asset and a lease liability at the commencement of all leases except for short term leases and leases of low value assets.

Applying IFRS 16 for all leases (except as noted below), the Group:

-- recognises right of use assets and lease liabilities in the Consolidated Balance Sheet, initially measured at present value of future lease payments;

-- recognises depreciation on right of use assets and interest on lease liabilities in the Consolidated Income Statement; and

-- separates the total amount of cash paid into a principal portion (presented within financing activities) and interest (presented within operating activities) in the Consolidated Cash Flow Statement.

For short term leases (lease term of 12 months or less) and leases of low value assets (such as computer equipment), the Group has opted to recognise a lease expense on a straight-line basis as permitted by IFRS 16. This expense is presented within operating expenses in the Consolidated Income Statement.

Financial impact of initial application of IFRS 16

The tables below show the amount of adjustment for each financial statement line item affected by the application of IFRS 16 for the current and prior year.

The impact of IFRS 16 on the Group's profitability is insignificant, with the primary impact being one of reclassification: from operating lease expenses to depreciation and interest costs. The impact on the balance sheet is to recognise the Group's operating lease commitments, most of which relate to Agencies' premises rentals and which were previously reported in the Notes to the financial statements, as assets and liabilities on the face of the balance sheet. The value of these right of use assets and corresponding liabilities will fluctuate over time as lease terms expire and new leases are entered into.

Impact on profit or loss

 
                                     Year to 31   Year to 31 
                                       December     December 
                                           2019         2018 
                             Note       GBP'000      GBP'000 
 
 
 Decrease in operating 
  lease expenses               i          2,766        2,649 
 Increase in depreciation 
  expense                      i        (2,396)      (2,194) 
                                    -----------  ----------- 
 Increase in headline 
  operating profit                          370          455 
 Increase in finance 
  costs                        i          (272)        (266) 
                                    -----------  ----------- 
 Increase in headline 
  PBT, headline PAT 
  and profit for the 
  period                                     98          189 
                                    -----------  ----------- 
 

Impact on earnings per share

 
    Year to   Year to 31 
         31 
   December     December 
       2019         2018 
 
 
 Increase in reported and headline 
  earnings per share: 
 
 Basic earnings per share (pence)      0.12   0.23 
 Diluted earnings per share (pence)    0.11   0.22 
 

The above increases apply to both earnings per share from total operations and earnings per share for continuing operations. There is no change in earnings per share from discontinued operations.

Impact on assets, liabilities and equity

as at 31 December 2019

 
                                            As if IAS 17   IFRS 16 adjustments   As restated 
                                           still applied 
                                  Note           GBP'000               GBP'000       GBP'000 
 
 Goodwill                          iv             91,354                   398        91,752 
 Property, plant and 
  equipment                        ii              3,294                  (69)         3,225 
 Right of use assets             i, ii                 -                 8,135         8,135 
 Prepayments                      iii              2,802                  (43)         2,759 
 Impact on total assets                                                  8,421 
 
 Other creditors and 
  accruals                        iii            (9,154)                 (179)       (9,333) 
 Short term lease liabilities      i                (42)               (2,533)       (2,575) 
 Long term lease liabilities       i                   -               (6,229)       (6,229) 
                                                          -------------------- 
 Impact on total liabilities                                           (8,941) 
 
 Retained earnings                                40,541                 (520)        40,021 
                                                          -------------------- 
 

Notes:

i The application of IFRS 16 to leases previously classified as operating leases under IAS 17 resulted in the recognition of right of use assets and lease liabilities. It also resulted in a decrease in operating leases expenses and an increase in depreciation and interest expenses.

ii Equipment under finance lease arrangements previously presented within property, plant and equipment is now presented within the line item right of use assets. There has been no change in the amount recognised.

iii Amounts previously recorded in prepayments or accruals under IAS 17 as a result of differences between operating lease expenses recognised and amounts paid have been derecognised and the amount factored into the measurement of the lease liability. The recognition of accruals for dilapidation costs has also been adjusted and the amount factored into the measurement of the right of use assets.

iv Goodwill of companies acquired after 1 January 2018 has been impacted as a result of the change in net assets as at acquisition date arising from the application of IFRS 16.

3. Segmental Information

IFRS 15: Revenue from Contracts with Customers requires the disaggregation of revenue into categories that depict how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors. The Board has considered how the Group's revenue might be disaggregated in order to meet the requirements of IFRS 15 and has concluded that the activity and geographical segmentation disclosures set out below represent the most appropriate categories of disaggregation. The Board considers that neither differences between types of Clients, sales channels and markets nor differences between contract duration and the timing of transfer of goods or services are sufficiently significant to require further disaggregation.

For management purposes the Group monitored the performance of its separate operating units, each of which carries out a range of activities, as a single business segment. However, since different activities have different revenue characteristics, the Group's turnover and operating income has been disaggregated below to provide additional benefit to readers of these financial statements.

Following the implementation of a Shared Services function from the start of 2018 and the resulting transfer of certain Agency-specific contracts onto centrally-managed arrangements, a significant portion of the total operating costs are now centrally managed and segment information is therefore now only presented down to the operating income level.

 
                             Advertising     Media   Exhibitions       Public     Total 
                               & Digital    Buying    & Learning    Relations 
 Year to 31 December 2019        GBP'000   GBP'000       GBP'000      GBP'000   GBP'000 
                            ------------  --------  ------------  -----------  -------- 
 Turnover                        109,421    30,855        20,162       10,653   171,091 
                            ------------  --------  ------------  -----------  -------- 
 Operating income                 64,510     3,694         5,226        7,542    80,972 
                            ------------  --------  ------------  -----------  -------- 
 
 
                                     Advertising     Media   Exhibitions       Public     Total 
                                       & Digital    Buying    & Learning    Relations 
 Year to 31 December 2018                GBP'000   GBP'000       GBP'000      GBP'000   GBP'000 
                                    ------------  --------  ------------  -----------  -------- 
 Turnover - continuing operations         96,615    36,473        17,488        9,340   159,916 
 Turnover - discontinued 
  operations                               1,476         -             -            -     1,476 
                                    ------------  --------  ------------  -----------  -------- 
 Turnover - total Group                   98,091    36,473        17,488        9,340   161,392 
                                    ------------  --------  ------------  -----------  -------- 
 
 Operating income - continuing            61,805     3,469         5,202        7,109    77,585 
 Operating income - discontinued           1,255         -             -            -     1,255 
                                    ------------  --------  ------------  -----------  -------- 
 Operating income - total 
  Group                                   63,060     3,469         5,202        7,109    78,840 
                                    ------------  --------  ------------  -----------  -------- 
 

As contracts typically have an original expected duration of less than one year, the full amount of the accrued income balance at the beginning of the year is recognised in revenue during the year. All media buying turnover is recognised at a point in time. Virtually all other turnover from continuing operations is recognised over time.

Assets and liabilities are not split between activities.

Geographical segmentation

The following table provides an analysis of the Group's operating income by region of activity:

 
                               Year to 31    Year to 
                                                  31 
                                 December   December 
                                     2019       2018 
                                  GBP'000    GBP'000 
 
 From continuing operations 
 UK                                72,228     68,519 
 USA                                4,618      4,005 
 Asia                               4,103      5,061 
 Rest of Europe                        23          - 
                                   80,972     77,585 
                              -----------  --------- 
 
 
 From discontinued operations 
 UK                                      -   1,255 
                                  --------  ------ 
 
 
 
 From continuing and 
  discontinued operations 
 UK                                72,228   69,774 
 USA                                4,618    4,005 
 Asia                               4,103    5,061 
 Rest of Europe                        23        - 
                                   80,972   78,840 
                              -----------  ------- 
 
 

4. Reconciliation of Headline Profit to Reported Profit

The Board believes that headline profits, which eliminate certain amounts from the reported figures, provide a better understanding of the underlying trading of the Group. The adjustments to reported profits generally fall into three categories: acquisition-related items, start-up costs and profit / loss on investments.

 
          Year ended           Year ended 
          31 December          31 December 
              2019                 2018 
                                (Restated) 
            GBP'000              GBP'000 
          PBT       PAT         PBT       PAT 
      GBP'000   GBP'000     GBP'000   GBP'000 
 
 
 
 From continuing operations 
 Headline profit                          10,154     8,075     9,183   7,334 
 Acquisition-related items (Note 
  5)                                     (1,320)   (1,200)   (1,010)   (895) 
 
 Start-up costs                            (431)     (358)     (139)   (115) 
 Write off of investments and 
  associates                               (109)      (91)     (312)   (312) 
                                    ------------  --------  --------  ------ 
 Reported profit                           8,294     6,426     7,722   6,012 
                                    ------------  --------  --------  ------ 
 
 
 
 From discontinued operations 
 Headline profit                                       -         -       479     383 
 Profit on sale of BroadCare                           -         -     2,981   2,981 
 Reported profit                                       -         -     3,460   3,364 
 
 From continuing and discontinued 
  operations 
 Headline profit                                  10,154     8,075     9,662   7,717 
 Profit on sale of BroadCare                           -         -     2,981   2,981 
 Acquisition-related items (Note 
  5)                                             (1,320)   (1,200)   (1,010)   (895) 
 Start-up costs                                    (431)     (358)     (139)   (115) 
 Write off of investments and associates           (109)      (91)     (312)   (312) 
 
 Reported profit                                   8,294     6,426    11,182   9,376 
                                            ------------  --------  --------  ------ 
 
 

Start-up costs derive from organically started businesses and comprise the trading losses of such entities until the earlier of two years from commencement or when they show evidence of becoming sustainably profitable. Start-up costs in 2019 relate to the launches of April Six's new venture in Germany and Story's new venture in Leeds, and trading losses at April Six's China operation . Start- up costs in 2018 related to April Six's venture in China and trading losses at Mongoose Promotions (now profitable).

5. Acquisition Adjustments

 
                                                               Year to        Year to 
                                                           31 December    31 December 
                                                                  2019           2018 
                                                               GBP'000        GBP'000 
  Amortisation of other intangibles recognised 
   on acquisitions                                               (870)          (915) 
 
 
   Movement in fair value of contingent consideration            (433)             67 
 
 Acquisition transaction costs expensed                           (17)          (162) 
                                                         -------------  ------------- 
                                                               (1,320)        (1,010) 
                                                         -------------  ------------- 
 
 

The movement in fair value of contingent consideration relates to a net upward (2018: downward) revision in the estimate payable to vendors of businesses acquired in prior years . Acquisition transaction costs relate to professional fees in connection with acquisitions made or contemplated.

6. Net Finance Costs

 
                                                  Year to        Year to 
                                              31 December    31 December 
                                                     2019           2018 
                                                              (Restated) 
                                                  GBP'000        GBP'000 
 
   Interest on bank loans and overdrafts, 
   net of interest on bank deposits                 (351)          (394) 
 Amortisation of bank debt arrangement 
  fees                                               (41)           (66) 
 Interest expense on lease liabilities              (276)          (275) 
 Net finance costs                                  (668)          (735) 
                                            -------------  ------------- 
 
 

7. Profit Before Taxation

Profit on ordinary activities before taxation is stated after charging / (crediting):

 
                                                      Year to        Year to 
                                                  31 December    31 December 
                                                         2019           2018 
                                                                  (Restated) 
                                                      GBP'000        GBP'000 
 
 Depreciation of owned tangible fixed assets            1,270          1,164 
 Depreciation expense on right of use assets            2,452          2,228 
 Amortisation of intangible assets recognised 
  on acquisitions                                         870            915 
 Amortisation of other intangible assets                  240            371 
 Expense relating to short term leases                     77            108 
 Expense relating to low value leases                      23             40 
 Income from subleasing right of use assets              (30)              - 
 Staff costs                                           52,931         51,363 
 Bad debts and net movement in provision for 
  bad debts                                               (3)             27 
 Auditors' remuneration                                   205            271 
 Loss / (gain) on foreign exchange                        160          (114) 
 

Auditors' remuneration may be analysed by:

 
                                                      Year to        Year to 
                                                  31 December    31 December 
                                                         2019           2018 
                                                      GBP'000        GBP'000 
 
 Audit of Group's annual report and financial 
  statements                                               42             41 
 Audit of subsidiaries                                    110            133 
 Audit related assurance services                           5              5 
 Tax advisory services                                     26             26 
 Corporate finance                                         16             61 
 Other services                                             6              5 
                                                          205            271 
                                                -------------  ------------- 
 
 

8. Taxation

 
                                                        Year to        Year to 
                                                    31 December    31 December 
                                                           2019           2018 
                                                        GBP'000        GBP'000 
 Current tax:- 
 UK corporation tax at 19.00% (2018: 19.00%)              1,693          1,752 
 Adjustment for prior periods                              (64)           (58) 
 Foreign tax on profits of the period                       290            214 
                                                  -------------  ------------- 
                                                          1,919          1,908 
 Deferred tax:- 
 Current year originating temporary differences            (51)          (102) 
 Tax charge for the year                                  1,868          1,806 
                                                  -------------  ------------- 
 

Factors Affecting the Tax Charge for the Current Year:

The tax assessed for the year is higher (2018: lower) than the standard rate of corporation tax in the UK. The differences are:

 
                                                  Year to        Year to 
                                              31 December    31 December 
                                                     2019           2018 
                                                              (Restated) 
                                                  GBP'000        GBP'000 
 Profit before taxation                             8,294         11,182 
                                            -------------  ------------- 
 
 Profit on ordinary activities before tax 
  at the standard rate of corporation tax 
  of 19.00% (2018: 19.00%)                          1,576          2,125 
 
 Effect of: 
 Non-deductible expenses                              161            238 
 Losses not utilised                                  157             54 
 Non-taxable profit on sale of Broadcare                -          (581) 
 Non-deductible impairment of investments              19             60 
 Adjustments in respect of prior periods             (43)           (58) 
 Other differences                                    (2)           (32) 
                                            -------------  ------------- 
 Actual tax charge for the year                     1,868          1,806 
                                            -------------  ------------- 
 

9. Dividends

 
                                                       Year to        Year to 
                                                   31 December    31 December 
                                                          2019           2018 
                                                       GBP'000        GBP'000 
 Amounts recognised as distributions to equity 
  holders in the year: 
 Interim dividend of 0.77 pence (2018: 0.7 
  pence) per share                                         648            585 
 Prior year final dividend of 1.4 pence (2018: 
  1.15 pence) per share                                  1,183            961 
                                                 -------------  ------------- 
                                                         1,831          1,546 
                                                 -------------  ------------- 
 

A final dividend of 1.53 pence per share is to be paid in July 2020 should it be approved by shareholders at the AGM. In accordance with IFRS this final dividend will be recognised in the 2020 accounts.

10. Earnings Per Share

The calculation of the basic and diluted earnings per share is based on the following data, determined in accordance with the provisions of IAS 33: Earnings Per Share.

 
                                                      Year to        Year to 
                                                  31 December    31 December 
                                                         2019           2018 
                                                                  (Restated) 
                                                      GBP'000        GBP'000 
 
 Earnings 
 
 Reported profit for the year 
 
 From continuing operations                             6,426          6,012 
 Attributable to: 
 Equity holders of the parent                           6,314          5,901 
 Non-controlling interests                                112            111 
                                                -------------  ------------- 
                                                        6,426          6,012 
                                                -------------  ------------- 
 
 From discontinued operations                               -          3,364 
 Attributable to: 
 Equity holders of the parent                               -          3,364 
 Non-controlling interests                                  -              - 
                                                -------------  ------------- 
                                                            -          3,364 
                                                -------------  ------------- 
 
 From continuing and discontinued operations            6,426          9,376 
 Attributable to: 
 Equity holders of the parent                           6,314          9,265 
 Non-controlling interests                                112            111 
                                                -------------  ------------- 
                                                        6,426          9,376 
                                                -------------  ------------- 
 
   Headline earnings (Note 4) 
 
 From continuing operations                             8,075          7,334 
 Attributable to: 
 Equity holders of the parent                           7,963          7,223 
 Non-controlling interests                                112            111 
                                                -------------  ------------- 
                                                        8,075          7,334 
                                                -------------  ------------- 
 
 From discontinued operations                               -            383 
 Attributable to: 
 Equity holders of the parent                               -            383 
 Non-controlling interests                                  -              - 
                                                -------------  ------------- 
                                                            -            383 
                                                -------------  ------------- 
 
 From continuing and discontinued operations            8,075          7,717 
 Attributable to: 
 Equity holders of the parent                           7,963          7,606 
 Non-controlling interests                                112            111 
                                                        8,075          7,717 
 
 Number of shares 
 Weighted average number of Ordinary shares 
  for the purpose of basic earnings per share      84,056,636     83,338,888 
 Dilutive effect of securities: 
 Employee share options                             4,426,774      2,081,410 
 Weighted average number of Ordinary shares 
  for the purpose of diluted earnings per 
  share                                            88,483,410     85,420,298 
 
 
 From continuing operations 
 Basic earnings per share (pence)                        7.51           7.08 
 Diluted earnings per share (pence)                      7.14           6.91 
 From discontinued operations 
 Basic earnings per share (pence)                           -           4.04 
 Diluted earnings per share (pence)                         -           3.94 
 From continuing and discontinued operations 
 Basic earnings per share (pence)                        7.51          11.12 
 Diluted earnings per share (pence)                      7.14          10.85 
 
   Headline basis: 
 From continuing operations 
 Basic earnings per share (pence)                        9.47           8.67 
 Diluted earnings per share (pence)                      9.00           8.46 
 From discontinued operations 
 Basic earnings per share (pence)                           -           0.46 
 Diluted earnings per share (pence)                         -           0.45 
 From continuing and discontinued operations 
 Basic earnings per share (pence)                        9.47           9.13 
 Diluted earnings per share (pence)                      9.00           8.90 
 

A reconciliation of the profit after tax on a reported basis and the headline basis is given in Note 4.

11. Intangible Assets

 
                             31 December   31 December 
                                    2019          2018 
                                            (Restated) 
                                 GBP'000       GBP'000 
 
 Goodwill                         91,752        91,752 
 Other intangible assets           4,107         4,369 
                                  95,859        96,121 
                           -------------  ------------ 
 

Goodwill

 
                                                   Year to        Year to 
                                               31 December    31 December 
                                                      2019           2018 
                                                               (Restated) 
                                                   GBP'000        GBP'000 
 
 Cost 
 At 1 January                                       96,025         89,064 
 Recognised on acquisition of subsidiaries               -          6,961 
 At 31 December                                     96,025         96,025 
                                             -------------  ------------- 
 
 
 Impairment adjustment 
 At 1 January and 31 December       4,273    4,273 
 
 Net book value at 31 December     91,752   91,752 
                                  -------  ------- 
 
 

In accordance with the Group's accounting policies, an annual impairment test is applied to the carrying value of goodwill. The review performed assesses whether the carrying value of goodwill is supported by the net present value of projected cash flows derived from the underlying assets for each cash-generating unit ("CGU"). For all CGUs, the Directors assessed the sensitivity of the impairment test results to changes in key assumptions (in particular expectations of future growth) and concluded that a reasonably possible change to the key assumptions would not cause the carrying value of goodwill to exceed the net present value of its projected cash flows.

Other intangible assets

 
                                     Software   Trade names         Customer     Total 
                                  development                  relationships 
                                 and licences 
                                      GBP'000       GBP'000          GBP'000   GBP'000 
 Cost 
 At 1 January 2018                      2,192         1,033            3,985     7,210 
                               --------------  ------------  ---------------  -------- 
 
 Additions                                377           748            1,886     3,011 
 Disposals                              (832)             -                -     (832) 
 At 31 December 2018                    1,737         1,781            5,871     9,389 
                               --------------  ------------  ---------------  -------- 
 
 Additions                                848             -                -       848 
 Disposals                              (122)             -                -     (122) 
 At 31 December 2019                    2,463         1,781            5,871    10,115 
                               --------------  ------------  ---------------  -------- 
 
 Amortisation and impairment 
 At 1 January 2018                      1,010           174            2,866     4,050 
                               --------------  ------------  ---------------  -------- 
 
 Charge for the year                      371           132              783     1,286 
 Disposals                              (316)             -                -     (316) 
                               --------------  ------------  ---------------  -------- 
 At 31 December 2018                    1,065           306            3,649     5,020 
                               --------------  ------------  ---------------  -------- 
 
 Charge for the year                      240            75              795     1,110 
 Disposals                              (122)             -                -     (122) 
                               --------------  ------------  ---------------  -------- 
 At 31 December 2019                    1,183           381            4,444     6,008 
                               --------------  ------------  ---------------  -------- 
 
 
 Net book value at 31 
  December 2019            1,280     1,400     1,427     4,107 
                        --------  --------  --------  -------- 
 
 
 Net book value at 31 
  December 2018            672     1,475     2,222     4,369 
                        ------  --------  --------  -------- 
 

Additions of GBP848,000 (2018: GBP377,000) in the year include costs associated with the development of identifiable software products that are expected to generate economic benefits in excess of the costs of development.

Intangible assets include an amount of GBP617,000 (2018: GBP692,000) relating to the krow trade name, which has attained recognition in the marketplace and plays a role in attracting and retaining Clients. This value will be amortised over the next 8 years (2018: 9 years). Also included is an amount of GBP1,336,000 (2018: GBP1,650,000) relating to krow customer relationships. Krow has developed a base of customers to whom the Group would expect to continue selling in the future. The remaining useful life of these customer relationship is deemed to by 4 years (2018: 5 years) and the value will be amortised over this period.

12. Investments in Associates and Joint Ventures

 
                                        Year to       Year to 
                                    31 December   31 December 
                                           2019          2018 
                                        GBP'000       GBP'000 
 
 At 1 January                                 -           313 
 Profit / (loss) during the year             69           (1) 
 Additions                                  108             - 
 Write down of investment                     -         (312) 
                                   ------------  ------------ 
 At 31 December                             177             - 
                                   ------------  ------------ 
 
 

In 2019 the Group transferred its Learning activities into an established company, Fenturi Limited, in exchange for a 25% shareholding in that company. Fenturi is a Bristol-based digital learning agency with historical, positive previous associations with Bray Leino.

In 2018 the activities of Watchable Limited, a film and video content company based in London, substantially ceased. As a consequence, the value of the Group's 25% investment in associate was written down to zero.

13. Trade and Other Receivables

 
                      31 December   31 December 
                             2019          2018 
                          GBP'000       GBP'000 
 
 Trade receivables         27,451        27,156 
 Accrued income             9,779         9,788 
 Prepayments                2,759         2,050 
 Other receivables          1,009           733 
                           40,998        39,727 
                     ------------  ------------ 
 

An allowance has been made for estimated irrecoverable amounts from the provision of services of GBP82,000 (2018: GBP62,000). The estimated irrecoverable amount is arrived at by considering the historic loss rate and adjusting for current expectations, Client base and economic conditions. Both historic losses and expected future losses being very low, the Directors consider it appropriate to apply a single average rate for expected credit losses to the overall population of trade receivables and accrued income. Accrued income relates to unbilled work in progress and has substantially the same risk characteristics as the trade receivables for the same types of contracts. The Directors consider that the carrying amount of trade and other receivables approximates their fair value.

 
                                                31 December   31 December 
                                                       2019          2018 
                                                    GBP'000       GBP'000 
 
 Gross trade receivables                             27,533        27,218 
 Gross accrued income                                 9,779         9,788 
                                               ------------  ------------ 
 Total trade receivables and accrued income          37,312        37,006 
 
 Expected loss rate                                    0.2%          0.2% 
 Provision for doubtful debts                            82            62 
 
 
 

14. Trade and Other Payables

 
                                          31 December   31 December 
                                                 2019          2018 
                                                         (Restated) 
                                              GBP'000       GBP'000 
 
 Trade creditors                               14,050        13,645 
 Other creditors and accruals                   9,333         9,847 
 Deferred income                                5,754         6,755 
 Other tax and social security payable          4,303         4,306 
 Lease liabilities                              2,575         2,507 
                                               36,015        37,060 
                                         ------------  ------------ 
 

Deferred income has decreased by GBP1,001,000 as a result of changes to contractual terms and billings to a few Clients who accounted for a significant portion of the deferred income balance at 31 December 2018.

The Directors consider that the carrying amount of trade and other payables approximates their fair value.

15. Bank Overdrafts, Loans and Net Debt

 
                                                 31 December   31 December 
                                                        2019          2018 
                                                     GBP'000       GBP'000 
 
 Bank loan outstanding                                10,000        10,000 
 Unamortised bank debt arrangement fees                 (73)         (114) 
 Carrying value of loan outstanding                    9,927         9,886 
 Less: Cash and short term deposits                  (5,028)       (5,899) 
                                                ------------  ------------ 
 Net bank debt                                         4,899         3,987 
                                                ------------  ------------ 
 
 The borrowings are repayable as follows: 
 Less than one year                                        -             - 
 In one to two years                                  10,000             - 
 In more than two years but less than 
  three years                                              -        10,000 
                                                      10,000        10,000 
 
 Unamortised bank debt arrangement fees                 (73)         (114) 
                                                       9,927         9,866 
 Less: Amount due for settlement within 
  12 months (shown under current liabilities)              -             - 
                                                ------------  ------------ 
 Amount due for settlement after 12 months             9,927         9,886 
                                                ------------  ------------ 
 

Bank debt arrangement fees, where they can be amortised over the life of the loan facility, are included in finance costs. The unamortised portion is reported as a reduction in bank loans outstanding.

At 31 December 2019, the Group's committed bank facilities comprised a revolving credit facility of GBP15.0m, expiring on 28 September 2021, with an option to extend the facility by a further GBP5.0m and an option to extend by one year. Interest on the facility is based on LIBOR plus a margin of between 1.25% and 2.00% depending on the Group's debt leverage ratio, payable in cash on loan rollover dates. Since the year end, the option to extend the facility by GBP5.0m has been implemented and the Group's committed facilities at the date of this report total GBP20.0m.

In addition to its committed facilities, the Group has available an overdraft facility of up to GBP3.0m with interest payable by reference to National Westminster Bank plc Base Rate plus 2.25%.

At 31 December 2019, there was a cross guarantee structure in place with the Group's bankers by means of a fixed and floating charge over all of the assets of the Group companies in favour of Royal Bank of Scotland plc.

All borrowings are in sterling.

16. Lease Liabilities

Obligations under leases are due as follows:

 
                                            31 December   31 December 
                                                   2019          2018 
                                                           (Restated) 
                                                GBP'000       GBP'000 
 
 In one year or less (shown in trade and 
  other payables)                                 2,575         2,507 
 In more than one year                            6,229         6,022 
                                                  8,804         8,529 
                                           ------------  ------------ 
 

The fair values of the Group's lease obligations approximate their carrying amount.

The Group's obligations under leases are secured by the lessor's charge over the leased assets.

17. Acquisition Obligations

The terms of an acquisition provide that the value of the purchase consideration, which may be payable in cash or shares at a future date, depends on uncertain future events such as the future performance of the acquired company. The Directors estimate that the liability for contingent consideration payments is as follows:

 
                                          31 December 2019                  31 December 2018 
                               Cash      Shares      Total       Cash      Shares      Total 
                            GBP'000     GBP'000    GBP'000    GBP'000     GBP'000    GBP'000 
 
   Less than one year         3,261         163      3,424      2,653         605      3,258 
 Between one and two 
  years                       3,690         160      3,850      2,116          75      2,191 
 In more than two years 
  but less than three 
  years                           -           -          -      5,568         295      5,863 
 In more than three 
  years but less than 
  four years                  1,552          56      1,608        483           -        483 
 
                              8,503         379      8,882     10,820         975     11,795 
                          ---------  ----------  ---------  ---------  ----------  --------- 
 

A reconciliation of acquisition obligations during the period is as follows:

 
                                    Cash     Shares      Total 
                                 GBP'000    GBP'000    GBP'000 
 
 At 31 December 2018              10,820        975     11,795 
 Obligations settled in the 
  period                         (2,731)      (615)    (3,346) 
 Adjustments to estimates of 
  obligations                        414         19        433 
 At 31 December 2019               8,503        379      8,882 
                               ---------  ---------  --------- 
 
 

18. Share Capital

 
                                             31 December   31 December 
                                                    2019          2018 
                                                 GBP'000       GBP'000 
 Allotted and called up: 
 85,295,565 Ordinary shares of 10p each 
  (2018: 84,357,351 Ordinary shares of 10 
  p each)                                          8,530         8,436 
                                            ------------  ------------ 
 

Share-based incentives

The Group has the following share-based incentives in issue:

 
                                At start     Granted/      Waived/      Exercised     At end 
                                 of year      acquired      lapsed                    of year 
 
   TMMG Long Term Incentive 
   Plan                          1,505,250           -     (104,922)     (510,066)     890,262 
 Growth Share Scheme             5,720,171           -     (286,009)             -   5,434,162 
 

The TMMG Long Term Incentive Plan ("LTIP") was created to incentivise senior employees across the Group. Nil-cost options are awarded at the discretion of, and vest based on criteria established by, the Remuneration Committee. During the year, 510,066 options were exercised at an average share price of 76.7p and at the end of the year 70,111 of the outstanding options are exercisable.

Shares held in an Employee Benefit Trust will be used to satisfy share options exercised under the Long Term Incentive Plan.

A Growth Share Scheme was implemented on 21 February 2017. Participants in the scheme subscribed for Ordinary A shares in The Mission Marketing Holdings Limited (the "growth shares") at a nominal value. The performance condition attaching to these growth shares was met during 2019 and the shares can be exchanged for an equivalent number of Ordinary Shares in MISSION during the period up to 60 days from the announcement of the Group's financial results for the year ending 31 December 2019, subject only to continued employment.

19. Own Shares

 
                                         No. of shares   GBP'000 
 At 31 December 2017                         1,452,367       602 
 Awarded or sold during the year             (711,000)     (303) 
 At 31 December 2018                           741,367       299 
 Own shares purchased during the year          623,570       681 
 Awarded or sold during the year             (288,194)     (321) 
 At 31 December 2019                         1,076,743       659 
                                        --------------  -------- 
 

Shares are held in an Employee Benefit Trust to meet certain requirements of the Long Term Incentive Plan.

20. Post Balance Sheet Events

The Financial Reporting Council has advised that the global pandemic Covid-19 is not an adjusting post-balance sheet event for 31 December 2019 financial statements. There have been no other material post balance sheet events.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

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