BOSTON, May 26, 2020 /PRNewswire/ -- Today, Gillette
(NYSE: PG) is announcing the launch of King C. Gillette, a new brand offering the complete
range of tools and products any man needs to help him perfect his
facial hair style and grooming regimen at home. Inspired by more
than 115 years of innovation and grooming experience, the line
gives a nod to the company's heritage by bearing the name of
founder King Camp Gillette, with
products that meet the grooming needs of today's man.
The King C. Gillette tools and
facial hair care essentials – which include the iconic
double-edged safety razor that was pioneered back in 1901 by King
C. Gillette – and beard-care
products including beard wash and oil – promise to help men with
facial hair to look and feel their best by giving them the
'tools of the trade' to master their look.
Gary Coombe, CEO,
Gillette commented, "We're excited to announce the launch
of the King C. Gillette range - the
first complete lineup of products and tools designed for men with
facial hair. Our founder King C.
Gillette revolutionized the male grooming experience more
than a century ago, and so it is fitting that this new brand bears
his name. All men have their own grooming styles and rituals which
is personal to them, and so we've put all our years of shaving
experience together with the very best razor, hair and skin care
technologies to create this full range of tools, accessories and
care products to meet all the grooming needs of all men. It's the
one-stop shop for grooming that men have been looking for."
At launch, the range – which can be categorized into three
sections: shave & edge, trim and care, will feature:
Shave & Edge:
- Double Edge Safety Razor and Blade Refills – an icon of
style for precise edges
- Shave and Edging Razor and Blade Refills – with 5
premium blades for closeness and precision trimmer for edging
- Transparent Shave Gel – clear formula so you can see
exactly where you are shaving
Trim:
- Beard trimmer – cordless with three interchangeable
combs, for all beard styles
Care:
- Daily Beard & Face Wash (350ml) – refreshing
cleanser infused with coconut water, and patented hair conditioning
technology, that has been optimized especially for beards, that
leave skin & hair feeling soft and smooth
- Soft Beard Balm (100ml) – conditioning balm with cocoa
butter, can be used as a leave-in product or a deep conditioning
wash-off mask
- Beard Oil (30ml) – Lightweight and non-greasy, features
argan oil to soften facial hair and moisturize skin underneath the
beard
The King C. Gillette shave gel,
beard & face wash, beard balm and beard oil have been
formulated with plant-based ingredients including argan oil,
avocado oil, coconut water, aloe vera, white tea extract and cocoa
butter. Each of these products features the King C. Gillette signature scent which has been
developed by Gillette's own expert perfume team in close
collaboration with an international fragrance house and trend
experts. The signature scent was designed to evoke the brand's
narrative of history and heritage combined with modern masculinity,
with top notes of cardamom and ginger, heart notes of lavender and
bourbon oil, and base notes including patchouli and sandalwood.
King C. Gillette is available now
at Walgreens locations nationwide and online at Walgreens.com from
a suggested retail price of $5.99 -
$29.99. Pricing is at the sole
discretion of the retailer. For further information on the full
range of King C. Gillette products,
please visit KingCGillette.com.
About Gillette
For over 115 years, Gillette has
delivered precision technology and unrivalled product performance –
improving the lives of over 750 million men around the world. From
shaving and body grooming, to skin care and sweat protection,
Gillette offers a wide variety of products including razors, shave
gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and
the latest news on Gillette, or to see our full selection of
products, visit http://www.gillette.com/.
About Procter & Gamble
P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
CONTACT:
Nermene Fakhr, Nike Communications
Senior Account Executive
nfakhr@nikecomm.com
Julia Lafeldt, Gillette
Senior Communications Manager
lafeldt.j@pg.com
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SOURCE King C. Gillette