SEC Newgate S.p.A. Launch of Artificial Intelligence TRUE platform (0047T)
15 Luglio 2020 - 8:00AM
UK Regulatory
TIDMSECG
RNS Number : 0047T
SEC Newgate S.p.A.
15 July 2020
15 July 2020
SEC Newgate S.p.A.
("SEC Newgate" or the "Group")
Artificial Intelligence TRUE(R) platform for communications
industry launch in Italy
SEC Newgate (AIM: SECG), the international communications,
advocacy and research group, announces the launch of TRUE(R), its
proprietary AI powered platform to run extensive and totally
new-to-market semantic and reputation assessments.
TRUE(R) is being launched in Italy in July following EUR1.5
million of investment and nearly three years of development in
association with a pool of experts from international universities
including Bocconi, Italy's leading business school, and Imperial
College London. The launch is also being supported by the
platform's first client, TreNord, Italy's largest local rail
services company, which has been using the tool as a beta
tester.
TRUE(R) is initially functional in Italian but, from its
inception, has been engineered to work in five European languages
(English, French, German and Spanish, in addition to Italian) and
will be progressively developed and fine-tuned to be operative in
these linguistic contexts; English will be the next development
stage of the platform, which is expected to be available during Q4
2020.
Commenting on this state-of-the-art technology, Fiorenzo
Tagliabue, the Group's CEO, said:
"SEC Newgate has taken a significant step forward in boosting
the communications industry's influence in reputation assessment
through the adoption of Artificial Intelligence. TRUE(R) will
provide unprecedented analysis capability for entities for which
reputation is a strategic asset. TRUE(R) is the sole platform
allowing continuous assessment and real time measurement of any
reputational aspect across all available public data sources.
"TRUE(R) moves away from traditional reputation assessment tools
which only use sample data and were developed to create corporate
rankings. Our AI platform is a solid and consistent tool which can
analyse an infinite number of data sources to support the
protection and development of brand value. It provides senior
communications professionals and company executives with detailed
insights into all the elements that are positively or negatively
impacting their brand's reputation, across a wide range of
stakeholders."
- Ends -
Further information:
For further information please contact:
SEC Newgate S.p.A.
Fiorenzo Tagliabue (Group CEO) Telephone: +39 335 6008858
tagliabue@secrp.com
Emma Kane (Deputy Group CEO, Telephone: +44 (0) 20
CEO Newgate Communications UK) 3757 6860
emma.kane@newgatecomms.com
Sergio Penna (Group CFO) penna@secrp.com
Arden Partners
Richard Johnson / Benjamin Cryer Telephone: +44 207 614
5900
Notes to Editors - About SEC Newgate
-- Further information is available at www.secnewgate.com
-- The Group specialises in research, advocacy and
communications and achieves positive change for its clients by
operating at the interface of business, politics, markets and
media.
-- The Group's entrepreneurial roots started in 1989 when SEC
S.p.A. was created by Fiorenzo Tagliabue. It became the number one
agency in Italy and developed a European presence. On 3 September
2019, SEC S.p.A. and Porta Communications Plc merged to create SEC
Newgate S.p.A. This created a top 30 global strategic
communications group with a team of 600 SEC Newgate people based at
34 offices, in 15 countries and five continents - from London to
Sydney, from Milan to Bogota, and Berlin to Shanghai.
-- The Group's principal brands are: ACH SEC Global (Spain);
Cambre Associates (Belgium); Cambre Maroc (Morocco); CLAI (France);
Kohl PR (Germany); Martis Consulting (Poland); SEC Latam
(Colombia); Newgate Communications (Abu Dhabi, Australia, Greater
China, Singapore, UK); Newington (UK); Publicasity (UK); SEC
Newgate S.p.A. (Italy); SEC Newgate US LLC; and 2112 (UK).
This information is provided by RNS, the news service of the
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END
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