AI-Media and Middleman Announce Ad Insertion Partnership
31 Agosto 2023 - 4:00PM
AI-Media and Middleman Announce Ad Insertion Partnership
AI-Media, and Middleman Software, Inc., a leading provider of SCTE
104 and 35 messaging solutions, have joined forces to offer
broadcasters a powerful, unified SCTE 104/35 messaging solution for
live production workflows.
AdIT: Middleman Software's AdIT Live
revolutionizes the generation of SCTE 104 and 35 messages in
real-time, enabling monetization of direct-to-stream live events
where a playout automation system is not required.
Alta: AI-Media’s Alta Caption Encoder Software
integrates live closed captioning, subtitling, and SCTE 104/35
message injection into live IP video production environments,
making it a natural choice for broadcasters.
Simplified Architecture
Through the seamless integration of AdIT Live and Alta,
broadcasters can automatically generate and inject any SCTE 104 and
35 messages directly into ST 2110 and MPEG transport streams,
alongside closed captioning and subtitling data. No additional
components in the signal chain are required.
Multiple Profiles in a Single Stream
AdIT Live and Alta Software support the entire SCTE 104/35
standard, offering advanced capabilities that empower broadcasters.
One notable feature is the ability to route multiple “streams” of
distinct SCTE 104/35 messages to individual recipients via the same
video stream by leveraging DPI PID index values to identify unique
services, ensuring efficient and parallel distribution without
wasted bandwidth.
This joint solution simplifies and enhances live production
workflows to provide broadcasters unprecedented control and
flexibility to maximize advertising revenue at scale.
Middleman’s CEO James Heliker stated: “We are thrilled to
partner with AI-Media to deliver a comprehensive and modern
solution for SCTE 104/35 messaging for live production. Our
collaboration sets a new benchmark for the industry, empowering
broadcasters with advanced control, flexibility, and monetization
capabilities in their live productions."
Bill McLaughlin, Chief Product Officer, AI-Media, commented
about the partnership: “Our Alta systems have gained significant
popularity among traditional large broadcast networks and
world-leading OTT sports channels due to their unique flexibility
in injecting real-time SCTE triggers into compressed or SMPTE-2110
workflows. However, many of our customers struggle to fill these
trigger messages with detailed live data from other sources of
business intelligence.
To address this challenge, we have partnered with Middleman to
incorporate their AdIT system to offer an integration layer that
optimizes the automation and content monetization advantages of a
complete end-to-end SCTE-35 solution. By combining AdIT with Alta,
the triggering system can transcend traditional on/off signalling,
unlocking a multitude of possibilities. We look forward to working
with Middleman on this and future collaborations.”
About AI-Media
Founded in Australia in 2003, technology company AI-Media is a
global leader in live and recorded captioning, transcription and
translation solutions. The company helps the world’s leading
broadcasters, enterprises and government agencies ensure high
accuracy, secure and cost-effective captioning via its AI-powered
LEXI automatic captioning solution. LEXI captions are delivered to
millions of screens worldwide via AI-Media’s range of captioning
encoders and its iCap Cloud Network – the world’s largest, most
secure caption delivery network. Globally, AI-Media delivers over 8
million minutes of live and recorded media monthly. AI-Media trades
on the Australian Stock Exchange (ASX:AIM. For more information,
please visit AI-Media.tv.
About Middleman
Since its inception in 2017, Middleman Software, Inc. has been
at the forefront of revolutionizing media workflows through
automation. The company has emerged as a leading provider of
advanced ad monetization technologies, delivering cutting-edge
capabilities to major networks and station groups. Their flagship
product, AdIT, automates the generation of SCTE 104 and 35 messages
so broadcasters can seamlessly implement frame-accurate dynamic ad
insertion on their OTT feeds. With AdIT, broadcasters experience
significantly increased revenues without disrupting existing
broadcast operations. To learn more about Middleman Software, Inc.
and AdIT, please visit Middleman.tv.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5845b76f-8bf0-4aae-a882-c1bf42246f57
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