Sylvain Le Borgne is appointed Chief Data Officer at JCDecaux
28 Settembre 2023 - 11:30AM
Sylvain Le Borgne is appointed Chief Data Officer at JCDecaux
Sylvain Le Borgne is appointed Chief Data
Officer at JCDecaux
Paris,
September
28th,
2023 – JCDecaux SE (Euronext
Paris: DEC), the number one outdoor advertising company worldwide,
has announced the appointment of Sylvain Le Borgne at JCDecaux as
Group Chief Data Officer, effective on October 13th. He takes over
from François-Xavier Pierrel who has decided to embark on a new
professional adventure.
Sylvain Le Borgne began his career at Adream and
Actustar.com, companies he co-founded in 1998 where he acted as
Chief Executive Officer until 2007. In 2008, he co-founded Adledge,
a company specialised in the development of tools and Ad
Verification algorithms and digital advertising visibility
measurement, where he was Chief Executive Officer until 2011. He
then joined Havas Group, where he held various management
functions, first within Havas Digital and then at Havas Media, as
EVP, Head of Technology and Data Operations. There, he developed a
Data and Media consulting and services offering that has become the
reference. From 2019 to 2022, Sylvain was Head of Expertise &
Innovation at fifty-five. Since 2022, Sylvain was Chief Partnership
& Product Officer and Head of Data & Analytics at
MediaMath, overseeing also the European Business.
Sylvain will leverage his entrepreneurial
spirit, his deep knowledge of the media sector and his data
expertise, both in France and internationally, in the service of
JCDecaux and its different businesses. His ability to steer
transformation and innovation projects will be a valuable strength
to pursue the development of the DataCorp Department, created in
2018 and which has contributed to the digital transformation of
JCDecaux.
Sylvain will be responsible for strategy,
governance and data operations within JCDecaux. He will guarantee
the audience measurement strategy to serve the different JCDecaux
sales channels and will strive to provide ever-more valuable and
efficient solutions to support brands in their communication
strategies, for the benefit of OOH and DOOH. He will also be in
charge of accelerating data usage within the other company
functions by developing tools with business lines to ensure greater
operating efficiency, notably for Departments in relationships with
cities and partners, Operations, R&D, Sustainable Development
and Quality as well as Finance. He will also lead the development
of a Data Management Platform (DMP) in collaboration with
Displayce, the Demand-Side Platform with which JCDecaux formed a
strategic alliance in July 2022, to centralise and efficiently
manage and operate audience data internationally.
Sylvain Le Borgne is a graduate of Audencia and
has an MBA from the Bowling Green State University in Ohio,
USA.
Based in Neuilly, Sylvain Le Borgne will report
to the Executive Board and to his co-Chief Executive Officer.
Jean-François Decaux,
Chairman of the Executive Board
and co-CEO of JCDecaux, said: "We
are delighted to announce the appointment of Sylvain Le Borgne as
Group Chief Data Officer at JCDecaux. His entrepreneurial spirit,
his expertise in media and data, as well as his leadership will be
key in pursuing the development of the DataCorp Department and
accelerating the digital transformation of our media. We count on
Sylvain and his teams to continue to leverage the considerable
potential offered by collecting, analysing and modelling
aggregated, anonymised and GDPR compliant data, to meet the new
needs of our customers, brands and agencies, and to offer them
ever-more efficient targeted solutions."
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a) – H1 2023 revenue: €1,585m(a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 1,040,132 advertising panels worldwide
- Present in 3,573 cities with more than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.4/5), CDP (A-), MSCI (AA) and has achieved
Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (604,536 advertising
panels)
- N°1 worldwide in transport advertising with 153 airports and
205 contracts in metros, buses, trains and tramways (333,620
advertising panels)
- N°1 in Europe for billboards (101,976 advertising panels
worldwide)
- N°1 in outdoor advertising in Europe (654,957 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (170,973 advertising
panels)
- N°1 in outdoor advertising in Latin America (129,305
advertising panels)
- N°1 in outdoor advertising in Africa (24,198 advertising
panels)
- N°1 in outdoor advertising in the Middle East (19,371
advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
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