JCDecaux and JOJ Media House sign an agreement to merge their OOH activities in Slovakia
14 Dicembre 2023 - 5:46PM
JCDecaux and JOJ Media House sign an agreement to merge their OOH
activities in Slovakia
JCDecaux and JOJ Media House sign an
agreement to merge their OOH activities in Slovakia
Paris, December
14th, 2023 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, which began its OOH activities in Slovakia in 1990,
announces that on December 14th it signed an agreement regarding
the merger of its activity in Slovakia with Akzent Bigboard, the
outdoor advertising subsidiary of JOJ Media House Group, the
leading Media Group in Slovakia. The completion of the transaction
is subject to standard regulatory conditions. Under this agreement,
the newly formed joint-venture will be owned at 60% by ATSBG
Holding GmbH, a JCDecaux subsidiary, and at 40% by JOJ Media
House.
This merger will be a real growth driver for
outdoor advertising in Slovakia, which currently represents around
5.5% of the total advertising market, lower than the market share
global average, but continually increasing. The combined expertise
of JCDecaux and Akzent Bigboard will open up new opportunities for
advertisers including in digital outdoor advertising within a
highly fragmented advertising market.
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a) – 9M 2023
revenue: €2,440m (a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5),CDP (A-), MSCI
(AA) and has achieved Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels)
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
- 12-14-2023 # Fusion JCDecaux et Bigboard_EN
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