JCDecaux wins the renewal of the Exclusive Advertising Contracts for Hong Kong MTR* and Airport Express
15 Gennaio 2024 - 5:40PM
JCDecaux wins the renewal of the Exclusive Advertising
Contracts for Hong Kong MTR* and Airport Express
JCDecaux wins the renewal of the
Exclusive Advertising Contracts for Hong Kong
MTR* and Airport Express
Paris, January
15th, 2024 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announced today that JCDecaux Pearl & Dean, a 100%
sister company (hereinafter called “JCDecaux Transport”) has won
the renewal of its exclusive advertising contracts with MTR
Corporation for the operation and management of advertising across
a total of eight MTR* lines including Airport Express, as well as
the non-exclusive rights to sell and promote MTR Mobile
advertising. The renewed contracts are effective from 1st January
2024 to 31st December 2028 with the option for MTR to extend up to
a total of 10 years.
JCDecaux Transport, the number 1 OOH company in
Hong Kong**, has been named the No.1 Out-of-Home (OOH) media
company in Hong Kong for 11 consecutive years*** by Marketing
Magazine and has also won the “Market Leadership Award” from the
Hong Kong Institute of Marketing for 4 consecutive years.
MTR* advertising in Hong Kong is widely recognized as the
world’s leading metro advertising medium in terms of innovation,
technology, data-driven approach, professionalism and service
quality. JCDecaux Transport has held the MTR* advertising agency
contract for over 40 years and the eight lines which include the
main urban lines and Airport Express constitute the largest market
share in transport advertising in Hong Kong. By winning this
tender, JCDecaux Transport not only maintains its portfolio in Hong
Kong, but also its market leader position in metro advertising in
Greater China.
Over the past few years, MTR Corporation and
JCDecaux Transport have successfully implemented a 4D digital
transformation strategy (Digitalisation, Data, Distribution and
Dynamic Content) together. Building on this achievement,
JCDecaux Transport will continue to embrace the changes and
opportunities in the unique MTR* advertising ecosystem to deliver
innovative Out-of-Home (OOH), Digital Out-of-Home (DOOH),
omni-channel, engagement and platform technologies. These
endeavors create visual emotions with our proposed new products,
new shop windows for the brands and bring forth fresh new ideas for
brand showcases. The aim is not only to provide experiences
for MTR passengers throughout their journey, but also to reinforce
MTR* advertising as a leader in the metro sector around the
world.
JCDecaux Transport will continue to push and
accelerate the MTR 4D strategy, pDOOH, data and impressions sales
and to move deeper into the programmatic sales and internet
ecosystems. Advertisers can now include DOOH in their omni-channel
campaigns, seamlessly connecting touch points to the brands and
integrating data into this complex internet / mobile and real-world
MTR* advertising ecosystem. This delivers a more unified brand
experience, driving engagement and influencing consumer behaviour
and makes clients’ access to MTR media ever more automated,
flexible and speedy.
JCDecaux Transport will also continue to be a
strong partner with MTR on ESG. ESG is an integral part of
the JCDecaux 2030 strategy, continuing to improve health &
safety at the heart of Operations, reducing carbon footprint, using
green electricity, introducing green advertising products and
recycling assets throughout their life span.
The synergy between MTR* advertising and
JCDecaux Transport continues to thrive through seamless integration
of digital advertising into the MTR* advertising ecosystem,
innovation and the prioritisation and implementation of strong ESG
initiatives.
Jeny Yeung, Managing
Director – Hong Kong Transport Services, MTR Corporation,
said: “We are pleased to extend our commercial partnership with
JCDecaux Transport. This partnership reflects our trust and
confidence in the company’s expertise, proficiency and ability to
drive further innovation and creativity in the advertising
business. With the continued commitment of JCDecaux Transport, we
look forward to our next successful cooperation and to
collaborating to enhance the passenger experience and strengthen
MTR advertising by reinforcing its leading market position.”
Jean-Charles Decaux, Co-CEO of
JCDecaux, said: “JCDecaux is deeply honoured to be chosen
again as the exclusive advertising operator of MTR’s* urban network
and Airport Express. These contracts illustrate our unwavering
dedication and commitment to MTR Corporation and our excellent
collaboration over the years to continuously deliver new MTR
advertising products and services. We are excited by the
opportunities ahead to embrace the changes that are occurring in
the MTR* advertising ecosystem, empowering advertisers with new
technology and innovation, further enhancing the value of MTR
advertising, and enriching MTR passenger experience while
continuing to commit on our ESG initiatives.”
*Mass Transit Railway means the MTR Lines
including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong
Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort
Line. MTR advertising refers to advertising exclusively
operated by JCDecaux Transport, including above MTR lines and
Airport Express.
**JCDecaux Transport holds the largest market
share among outdoor media in Hong Kong according to admanGo.
***Media of the Year Benchmarking Survey, an
annual survey conducted by Marketing Magazine and voted by
advertising decision makers as well as top
agency professional.
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a) – 9M 2023
revenue: €2,440m (a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP
(A-), MSCI (AA) and has achieved Platinum Medal status from
EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels)
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
- 15-01-2024 # MTR Hong Kong_EN
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