Orange Belgium : Orange Thank You loyalty program boosted with exclusive avant-premières of summer blockbuster Valerian and ...
11 Luglio 2017 - 11:00AM
The Orange group announced earlier
a new partnership spanning co-investment, co-marketing and
sponsorship for the launch of Luc Besson's highly anticipated
summer blockbuster: Valerian and the City of a Thousand Planets. It
includes sponsorship rights across Europe, Africa and the Middle
East. In Belgium the movie will be distributed as from July 26,
2017. Thanks to this sponsorship, in Belgium, all residential
Orange customers will be given the opportunity to win tickets for 1
of the 5 exclusive avant-premieres in Kinepolis Brussels, Gent,
Antwerp, Liège and in Pathé Charleroi on 25/07 as part of the
Orange Thank You loyalty program. Orange secured 2.800 seats for
its customers that day so they will be enjoying Valerian before the
official release on July 26.
Cristina Zanchi, Chief Consumer
Officer of Orange Belgium reacts: "The Orange Thank You program is
our way to thank our customers for their loyalty and we love to do
that by surprising them with events and rewards: not only by
offering them free data bundles, beauty products, books and
magazines , for instance. but also with exclusive concerts and
events totally dedicated to Orange customers. Within this context,
cinema occupies a very important position as 80% of our customers
indicate movie tickets as their most favourable gift. Therefore, as
from 3 months loyalty, we offer an extra movie ticket when
you buy 1 on Tuesdays to let customers enjoy the greatest
movies at the theatre, a gift many of our customers highly
appreciate. Thanks to this global partnership with director Luc
Besson, we are delighted we can give our customers the possibility
to win tickets for the avant-premières of blockbuster Valerian,
including a VIP package for a trip to Los Angeles and Paris to
experience a real red carpet premiere."
As from today, Orange customers
will be invited via SMS and mail to participate on the contest to
win tickets. All info on the contest will be presented on:
www.orangethankyou.be
A global advertising campaign about Orange and film is now running
on TV.
About the 'Orange Thank You' loyalty program
'Orange Thank You' is an
innovative loyalty program, where customers don't have to collect
points; instead they enjoy rewards from day one, but obviously the
longer they remain an Orange customer, the greater the surprises.
Since this unique program was launched in 2014, Orange has rewarded
its loyal customers with more than 2 million surprises. More info
on www.orangethankyou.be and www.orange.be/film
About Valerian and the City of a Thousands planets
VALERIAN AND THE CITY OF A THOUSAND PLANETS is the
visually spectacular new adventure film from Luc Besson, the
legendary director of The Professional, The Fifth Element and Lucy,
based on the ground-breaking comic book series "Valerian and
Laureline", created by Pierre Christin and Jean-Claude Mézières and
published by Dargaud, which inspired a generation of artists,
writers and filmmakers.
In the 28th century, Valerian (Dane DeHaan) and
Laureline (Cara Delevingne) are a team of special operatives
charged with maintaining order throughout the human territories.
Under assignment from the Minister of Defense, the two embark on a
mission to the astonishing city of Alpha-an ever-expanding
metropolis where species from all over the universe have converged
over centuries to share knowledge, intelligence and cultures with
each other. There is a mystery at the center of Alpha, a dark
force which threatens the peaceful existence of the City of a
Thousand Planets, and Valerian and Laureline must race to identify
the marauding menace and safeguard not just Alpha, but the future
of the universe.
About Orange Belgium
Orange Belgium is one of the leading
telecommunication operators on the Belgian market, with over 3
million customers, and in Luxembourg through its subsidiary Orange
Communications Luxembourg.
As a convergent actor, we provide mobile telecommunication
services, internet and TV to private clients, as well as innovative
mobile and fixed line services to businesses. Our high-performance
mobile network supports 2G, 3G, 4G and 4G+ technology and is the
subject of ongoing investments.
Orange Belgium is a subsidiary of the Orange Group, one of the
leading European and African operators for mobile telephony and
internet access, as well as one of the world leaders for
telecommunication services to enterprises.
Orange Belgium is listed on the Brussels Stock Exchange (OBEL).
More information on: corporate.orange.be,
www.orange.be or follow us on Twitter :
@pressOrangeBe.
Press
contact
Annelore Marynissen - annelore.marynissen@orange.com -
+32 (0) 479 01 60 58
Jean-Pascal Bouillon - jean-pascal.bouillon@orange.com -
+32 (0) 473 94 87 31
press@orange.be
Contact
investors
Siddy Jobe - ir@orange.be - +32(0)2 745 80 92
Valerian - FR
Valerian - UK
Valerian - NL
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Orange Belgium via Globenewswire
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